Instant breakfast

Instant breakfast typically refers to breakfast food products that are manufactured in a powdered form, which are generally prepared with the addition of milk and then consumed as a beverage.[1][2] Some instant breakfasts are produced and marketed in liquid form, being pre-mixed. The target market for instant breakfast products includes consumers that tend to be busy, such as students and working adults.[2]

Etymology

Powdered instant breakfast has been described as a breakfast substitute, used as a quick meal replacement in place of traditional quickly prepared breakfast foods[2] such as bacon and eggs,[1][2] oatmeal and pancakes.

Brands

Carnation-brand Instant Breakfast was introduced in 1964.[3] It's a powdered instant beverage that is manufactured with protein, vitamins and minerals and sugar.[2] It's typically prepared with milk,[2] and is available in different flavors, such as chocolate.[4] Powdered forms are marketed in individual-serving packets and in cans. Carnation also manufactures prepared bottled instant breakfast drinks in liquid form.

Frozen instant breakfasts

A fast food meal at a McDonald's restaurant in Hong Kong that includes instant noodles

Another type of instant breakfasts are frozen ready-made meals that are heated in a microwave oven or standard oven.

See also

References

  1. 1 2 Brand Positioning: Strategies for Competitive Advantage - Subroto Sengupta. pp. 5-6.
  2. 1 2 3 4 5 6 Consumer Behavior in Action: Real-Life Applications for Marketing Managers - Geoffrey P. Lantos. p. 45.
  3. ↑ The 1960s - Edward J. Rielly. p. 98.
  4. ↑ Breakfast: A History - Heather Arndt Anderson. p. 23.

Further reading

External links

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