Incomplete comparison

An incomplete comparison is a misleading argument popular in advertising. For example, an advertiser might say "product X is better". This is an incomplete assertion, so it can't be refuted. A complete assertion, such as "product X sells for a lower price than product Y" or "the new product X lasts longer than the old product X" could be tested and possibly refuted.

In grammar, an incomplete comparison is a comparison that leaves out one of the item being compared. Unacceptable: Learning Chinese is more difficult. [More difficult than what?] Acceptable: Learning Chinese is more difficult than learning Spanish.[1]

See also

References

  1. ↑ "Incomplete Comparisons". Retrieved 6 October 2012.


This article is issued from Wikipedia - version of the Saturday, March 21, 2015. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.