i Am Other

i am OTHER
Genre Web series production, record label
Founder Pharrell Williams
Headquarters New York, NY, United States
Owner Pharrell Williams
Website iamother.com

i Am Other (stylized as i am OTHER) is a multi-media creative collective and record label that serves as an umbrella for all of Pharrell Williams’ endeavors, including Billionaire Boys Club & ICECREAM apparel, textile company Bionic Yarn and a dedicated YouTube channel[1] launched by the Grammy Award winning[2] singer-songwriter, rapper, record producer, and fashion designer in 2012.[3] The channel was launched on May 12, 2012 as part of YouTube's $100 million dollar original channel initiative. The programming on the i am OTHER channel focuses on music, culture, fashion and the arts.[4] Williams describes the channel as a "cultural movement dedicated to Thinkers, Innovators and Outcasts."[3] The channel launched with original series such as Awkward Black Girl by Issa Rae, man on the street interview show Stereotypes and a series by music journalist Nardwuar. Along with the internet ventures, the label also serves as a record label. In a partnership with Columbia Records, i am OTHER released Pharrell's second studio album G I R L in March 2014. Los Angeles rapper Buddy is also signed to i am OTHER.[5]

Programming

Artists

References

  1. "Life's Hard, Web Series Gracefully Illustrates". The New York Times. Retrieved 13 March 2013.
  2. "Grammy Winners List: The Chicks Clean Up". Entertainment Weekly. Retrieved 13 March 2013.
  3. 1 2 "Pharrell Williams Launches Now Obligatory Cultural Movement Company". The A.V. Club. Retrieved 13 March 2013.
  4. "Pharrell teams with Google for i am OTHER YouTube Channel". AllHipHop.com. Retrieved 13 March 2013.
  5. http://www.complex.com/music/2012/04/10-new-la-rappers-to-watch-out-for/buddy
  6. "Issa Rae Talks Awkward Black Girl Season 2 Finale And Youtube's Awkward Moments". What’s Trending. Retrieved 13 March 2013.
  7. "Our Un-Awkward Conversation with Awkward Black Girl Creator Issa Rae". Paper Magazine. Retrieved 13 March 2013.
  8. / "Pharrell Williams Enlists Nardwuar For "i am OTHER" Weekly Interview Series" Check |url= value (help). HipHopDX. Retrieved 13 March 2013.
  9. "Watch: Nardwuar vs. Wiz Khalifa". Vibe Magazine. Retrieved 27 March 2013.
  10. "Watch: Nardwuar vs. 2Chainz". Vibe Magazine. Retrieved 27 March 2013.
  11. "Web series 'Voice of Art' aims camera on street artists, activists". Los Angeles Times. Retrieved 13 March 2013.
  12. "An activist shows "Migration is Beautiful" through art". NBC Latino. Retrieved 13 March 2013.
  13. "Voice of Art- Graffiti Arists vs. GMOs". Endless Canvas. Retrieved 13 March 2013.
  14. "Getting into Club Chrissie". Style.com. Retrieved 13 March 2013.
  15. "StereoTypes host Ryan Hall on the Beauty of Breaking Society's Stereotypes Interview". New Media Rockstars. Retrieved 13 March 2013.
  16. "Get High With Cloudy an Imagination Fueled Sky Tour". Fast Company. Retrieved 13 March 2013.
  17. "Pharrell Williams unfolds content driven concept". Variety. Retrieved 13 March 2013.

External links


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