i Am Other
i Am Other (stylized as i am OTHER) is a multi-media creative collective and record label that serves as an umbrella for all of Pharrell Williams’ endeavors, including Billionaire Boys Club & ICECREAM apparel, textile company Bionic Yarn and a dedicated YouTube channel[1] launched by the Grammy Award winning[2] singer-songwriter, rapper, record producer, and fashion designer in 2012.[3] The channel was launched on May 12, 2012 as part of YouTube's $100 million dollar original channel initiative. The programming on the i am OTHER channel focuses on music, culture, fashion and the arts.[4] Williams describes the channel as a "cultural movement dedicated to Thinkers, Innovators and Outcasts."[3] The channel launched with original series such as Awkward Black Girl by Issa Rae, man on the street interview show Stereotypes and a series by music journalist Nardwuar. Along with the internet ventures, the label also serves as a record label. In a partnership with Columbia Records, i am OTHER released Pharrell's second studio album G I R L in March 2014. Los Angeles rapper Buddy is also signed to i am OTHER.[5]
Programming
- Awkward Black Girl – A comedic web series written, produced and starring Issa Rae,[6] a Stanford graduate who created the scripted comedy to test her theory that “we’re all awkward.” [7]
- Nardwuar – music journalist Nardwuar [8] hosts celebrity interviews with hip hop artists including: Wiz Khalifa,[9] and 2 Chainz.[10]
- OTHERS by Hypebeast - The show is produced in New York and Hong Kong, and features tastemakers in various fields including fashion, film, food, and technology in conjunction with the popular style site Hypebeast
- Voice of Art – the documentary series from Z.S. Grant and John Carr [11] follows artists as they create awareness about social and political issues through their art. Features have included Migration is Beautiful with Favianna Rodriguez [12] and Graffiti Artists vs GMOs [13]
- Club Chrissie - Designer Chrissie Miller and special guests teaches viewers DIY design tips [14] including nail art, sneaker, jewelry and tee shirt customization.
- Stereotypes – Comedian and internet personality Ryan Hall hosts a web series in which he conducts man-on-the-street interviews in NYC. He speaks to the public about social issues including racial stereotypes, class, sexism, homophobia, politics, fashion and street style, stop and frisk.[15]
- Cloudy – a short by FriendsWithYou, Samuel Borkson and Arturo Sandoval III.[16] This short is an exploration into the Clouds. Friends With You is part of Pharrell’s i am OTHER brand [17]
Artists
References
External links
|
|---|
| | | | Studio albums | |
|---|
| | Extended plays | |
|---|
| | Mixtapes | |
|---|
| | The Neptunes | |
|---|
| | Concert tours | |
|---|
| | Related articles | |
|---|
|