IKEA Heights

IKEA Heights is a comedic melodrama web series created by Dave Seger, Paul Bartunek, Delbert Shoopman, Spencer Strauss and Tom Kauffman for Channel 101. The series is a spoof of soap operas and filmed covertly inside the IKEA store in Burbank, California.[1]

Entertainment Weekly's Whitney Pastorek said of the series, "[IKEA Heights] is so brilliant and awesome that its glories can really only be diminished by additional words."[2]

Madeleine Löwenborg-Frick, a spokesperson for IKEA's Canadian branch, said of the series, "Absolutely, we think it’s funny. We see the humour in it and we approach our own marketing with a similar tongue-in-cheek humour. But unauthorized filming in our stores isn’t a good thing. There’s proper channels that people who want to film in our stores can go through."[3]

References

  1. ↑ IKEA's Burbank store and the guerrillas in housewares - Los Angeles Times
  2. ↑ This week in guerrilla filmmaking: 'Ikea Heights' | PopWatch | EW.com
  3. ↑ Taking the Ikea name to new heights - Business - Macleans.ca

External links

This article is issued from Wikipedia - version of the Thursday, September 10, 2015. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.