Sony Entertainment Television (India)

Sony Entertainment Television or SET, is a Hindi-language based general entertainment television channel in Indian Subcontinent. It was launched in October 1995 and is owned by Sony Pictures Networks India Pvt. Ltd. (formerly MSM), a subsidiary of Sony Pictures Entertainment. The network carried C.I.D. and Kaun Banega Crorepati.^[1]

Marketing

Sony HD

Sony is available in HD on DishTV, Tata Sky, Videocon d2h, Airtel digital TV, Dish Home (Nepal) and Fastway Cable.^[2] It was launched on 28 May 2012.

Programming

SET's programming is targeted towards family audiences. The programming covers genres including drama, reality, comedy, thriller, horror, Bollywood, and live events.

In October 2011, Sony Entertainment Television had risen to the number 2 ranking position for six weeks, due in part to the ratings of Kaun Banega Crorepati.^[3]

References

1. ↑ | Multi Screen Media is now Sony Pictures Networks. Afaqs (2015-11-3).
2. ↑ Sony Entertainment Television Asia goes HD in India | BizAsia UK | The UK's only Asian media news site. Media247.co.uk (2012-05-27). Retrieved on 2013-12-23.
3. ↑ "Sony TV's Eureka Moment". Business-Standard.com. 5 October 2011. 

External links

• Official Site

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