Holding

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Holding may refer to:

See also

Products Sold

Popular Holdings offers a wide variety of stationery, Books, assessment titles, multimedia products. These stationery includes files, writing material like pens and pencils, bags and water bottles. The bags that are sold in Popular are colourful, with some cartoons printed on them such as Mario and Cars. During festive seasons, you can find bags with Christmas trees printed on the bags. These bags have proven to be very popular with young children. Many of the stationery items are simple yet unique and trendy, for example, the pencil cases, there is a pencil case with many zips all over the case making its design unique thus, very popular among students and even adults working in offices. Books available at popular includes, Star Wars, Mr Midnight, The Dairy of Amos Lee which are all very trendy. Young students particularly love to read Mr Midnight as it offers a wide variety of ghost stories. Assessment titles are also available at popular to cater the needs of students academic. Some of the questions inside are not commonly seen in their school assignments. Thus, The assessment titles could enhance their knowledge and the students most probably will score better in their examination. Multimedia products are also available in Popular, such as, Dictionarys and Electronic Dictionarys. These Dictionarys are commonly used by school students as they will need it during examination.

Communication methods

Email - Popular Holdings sends emails to its customers who are registered themselves online. These customers usually have an online account at Popular website. Popular sends emails informing customers about their latest product launches, Sales promotion, Events, or keep them updated on the customer loyalty rewards programme. Email is a convenient way to communicate with customers in a fast and low-cost manner.

Customer service hotline - Popular at Toa Payoh Hub has a customer service hotline "6358 1709" which allows customers to call the store if they have enquires. This customer service hotline allows the business to gather feedback from the customers because after the call has ended, an automated survey SMS will be sent to the customer. Customers are required to enter their responses using the options provided.

Advertising on social media - Popular advertises its business on social media such as Facebook, Twitter, Instagram. This is an effective way to communicate with its customers because many of its target customers are teenagers and young adults who uses social media regularly. Thus, These advertisements will surely attract their attention.

Bad Customer Service Will Lead To

Loss of customers - if the business delivers poor customer service, customer will stop visiting the business. The business will lose its existing customers. Worse still, these customers may spread to the world that the business has poor customer service and new customers may not want to visit the business anymore. Hence, the business will not only lose its existing customers but will also fail to attract new customers. Its reputation will also be affected.

Loss of earnings - When customers do not visit the business, the earnings of the business will be reduced. This will greatly affect the profits earned by the business. The business may even face financial difficulties if the situation is not improved. Poor customer service can result in the business ability to earn revenue and profits.

Good customer service

Good product knowledge - Staff at Popular displayed good customer service through their excellent product knowledge. It was observed that when customers approach the staff for help on questions about the products, the staff were able to assist them. They explained the benefits of the products, Where the products are located, Where was the product made in, and also showed the customers on how to use the product. The customers look very satisfied with staff's response.

Smile at customers - Staff at Popular were observed to smile at customers when they enter the shop. The staff also greet the customers with "Good morning, sir. Welcome to Popular" The customers look very pleased when they were welcomed and greeted in this friendly manner. A smile from staff member makes customers feel pleasent and happy being in the store.

Handling customers' enquires and requests efficently - Staff at Popular were observed to handle customers request efficiently. When a customer steps into the store wanting to return a faulty item, the staff immediately apologized to the customer and ask the customer what had happened to the item, and then apologized again for the faulty item. The staff member then proceeded asking the customer if he would like a refund or a change of product. Before the customer left the store, the staff member apologized again for the inconvenience caused to the customer and sent the customer out. He also thanked the customer for the valuable feedback and promised the customer that it will never happen again.

Target Customers

Popular attracts different groups of customers. Young children are attracted to the bright colours of the stationery products sold. Moreover, some of the items have cartoons printed on them such as power ranger. Young childrens are often seen carrying and using products from Popular. School students are also attracted to Popular. They particularly like the pencil case, especially the multi-zippered ones and the hard-cased ones. Teenage students may not be attracted to the colourful bags sold at Popular as they may feel that these bags are too childish for them. Instead, They often buy Simple,Plain yet trendy bags from shops like Converse. They also often buy the uniquely-designed writing materials like the notebook, files and colouring pens. Office workers also buy from Popular. They visit Popular to buy the trendy stationery items like the big staplers as they will need to staple thick stacks of papers and pen holders. They buy these items because the designs are not commonly found in other stationery stores.

How can customers find out about its business and products

Popular provides a few ways for customers to find out about its business and products. For example, there is a website dedicated to the business, On the website, customers can find information about the products, where the books are made, who is the Author, Product Code, Product Dimension. Secondly, customers can subscribe to Popular's newsfeed to find out about their products, Also, subscribed customers will also get notified about their latest promotion and Discounts. On social media, Like Twitter, customers can find out about the reviews of other customers have towards their new products or existing products.

This article is issued from Wikipedia - version of the Sunday, February 14, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.