Hero (magazine)

HERO
Categories Gay news periodical
Frequency Bimonthly
Year founded 1997
Final issue January 2002
Country United States
Based in Los Angeles
Language English

HERO Magazine was an American glossy bimonthly gay magazine co-founded in 1997 by Sam Jensen Page and Paul Horne.[1] The magazine stopped publication in January 2002. It was based in Los Angeles.[2]

Overview

The magazine rode the wave of the "mainstreaming" of gay culture and was the first gay magazine to be classified as "highly recommended" by Library Journal. It published the first automotive column in a national gay magazine, the first gay man's wedding guide, etc. HERO turned away from the "sex sells" attitude of many other gay publications,[3] and did not accept adult or tobacco advertising. The magazine was also more inclusive of couples and men over 40 than other gay men's magazines at the time.

After fast growth in its first 3 years, the magazine's financial backing was frozen after September 11, 2001, and the publication ceased operations in January 2002. Parent company HERO Media continues to develop other online and print publications, including SpaTravelGuy.com.

References

  1. ↑ Diane Richardson; Steven Seidman (25 September 2002). Handbook of Lesbian and Gay Studies. SAGE Publications. p. 50. ISBN 978-1-84787-672-0. Retrieved 10 February 2016.
  2. ↑ "HERO Magazine". Gay Data. Retrieved 10 February 2016.
  3. ↑ Michael Warner, The Trouble with Normal: Sex, Politics, and the Ethics of Queer Life, Cambridge, Massachusetts: Harvard University Press, 2000, p. 41
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