Greene King IPA
Greene King IPA is a bitter produced by the English brewer Greene King. "IPA" stands for India Pale Ale.
History
In 2002, Greene King IPA overtook Tetley Bitter to become the highest selling cask beer in the world. It retained this position until 2013, when it was overtaken in sales by Sharps Doom Bar bitter.
In 2009, Greene King began to roll out a new form of dispense which allows customers to choose either a "Northern" or a "Southern" head on their beer.[1]
In 2012, two extensions of the brand were launched: Gold and Reserve.[2]
Production
Greene King IPA is made using Challenger and First Gold hops, and pale and crystal malt.[3] It is brewed to an ABV of 3.6%.
It is exported to over thirty countries worldwide.[4] It is available in casks, bottles, kegs and cans.
An Export version of the beer is available at 5% ABV.
A nitrokeg version of the beer is called IPA Smooth.
In 2012, cask Greene King IPA sold 127,000 barrels.
Advertising
Greene King IPA is associated with English rugby union sponsorship.