Gloria Guevara

Gloria Guevara Manzo

Gloria Guevara Manzo is a business executive who began her professional career at [1]NCR Corporation in 1989 and worked in the IT industry in various roles, working for North America, Latin America, the Middle East and Africa regions and since 1995 she has worked for Travel and Tourism in different capacities.

Biography

She was born in Guadalajara Mexico and holds a B.S. in Computer Science from Anahuac Universityand an MBA from the Kellogg School of Business at Northwestern University. She has studies in Marketing, General Management, Project Management and other subject at IPADE , George Washington University and other schools.

Travel industry

Since 1995, Guevara has worked for the travel industry. She worked for Sabre Travel Network and Sabre Holdings for 15 years in a variety of positions. Based in Coral Gables Florida, she had regional responsibilities and worked for the Latin America and the Caribbean region, and later held global responsibilities as Vice President for Customer Solutions and Vendor Management in the CIO in the Sabre headquarter office in Southlake Texas. Gloria was also the CEO of Sabre de Mexico, a joint venture between Aeromexico, Mexicana and Sabre holdings, where she was reporting to the board of directors.

During Gloria’s time in the private sector, CNN and Expansion recognized her several years as one of the [2] Most influential and powerful women in Mexico.

Cabinet position

President Calderon in the center, Secretary Guevara left and Secretary Elizondo right

In March 2010, President Calderon appointed Gloria as the Secretary of Tourism, a cabinet position that leads a sector that contributes to 9% of Mexico’s GDP and employs 2.5 million people directly and 5 million indirectly according to INEGI. Two weeks after her appointment, she was also given the responsibility of overseeing the Mexico Tourism Board.

Under her leadership in this important Secretariat, the National Agreement for Tourism was created and signed in 2011. The agreement was an unprecedented initiative with a key strategic plan for the country that aligned the entire sector and the Mexican Federal Government; all Governors and Mexican states; Congress; Senate; Unions; Academia; and representatives from the Private Sector, including associations and chambers. This national agreement created the foundation in tourism that Mexico needed for the strong growth, and has been used as a model for other countries and as an example by United Nations World Tourism.

During her time at Government, Mexico faced the accumulated impact of the worst financial and economic crises, in addition to H1N1 outbreak and the challenges in security. Under her leadership, Mexico was able to turn around the situation from a constant loss of tourists to a growth path that [3] broke new records with the highest numbers in 2011 and 2012 with more than 200 million travelers domestic and international.

Mexico hosted very important events for the Industry such as World Tourism Travel Council first Regional Summit in Riviera Maya, T20 in Merida , UNWTO Executive Council in Campeche,

G20 and T20

President Barack Obama and Secretary of Tourism of Mexico Gloria Guevara with first lady of Chile to the right and first lady of BCS to the left

During the T20 in Merida in 2011, all leaders of Tourism from the G20 countries gathered to discuss the impact in Tourism and the creation of jobs due to Travel Facilitation.[4]

The report from Oxford economics included that more around 5.1 million jobs could be created due to travel facilitation in tourism. This was included in the Merida declaration T20 and shared with all leaders of G20

In 2012 thanks to the her leadership for the first time in history, Travel and Tourism and its contribution to the economic growth of nations was included in the G20 leaders declaration of los Cabos Mexico.[5]

"We recognize the role of travel and tourism as a vehicle for job creation, economic growth and development, and, while recognizing the sovereign right of States to control the entry of foreign nationals, we will work towards developing travel facilitation initiatives in support of job creation, quality work, poverty reduction and global growth.".

This was an important milestone for the industry worldwide that gave Gloria the recognition of G20 pioneer.

She was invited to speak at the House of Commons in London during the dinner offered by PATA and several other forums to share the experience and the impact on travel facilitation public policies.[6]

Other responsibilities

Gloria was the CEO and Chairman of the board of Mexico Tourism Board and the Chairman of Fonatur

Gloria is special advisor on Government affairs to Harvard School of Public University, she is also part of the Future of Travel and Tourism Global Agenda Council of the World Economic Forum, and the World Tourism Think Tank, She offers conferences and consulting services to different countries and destinations around the world on Travel Destination DNA. She is a partner in private equity investment firms who invest in Hospitality, Travel and Tourism.

Recognitions

Gloria received the Good Neighbor Award from the US-Mexico Chamber of Commerce] and Virtuoso awarded Mexico the BEST Tourism board in the world] due the successful branding and reposition efforts

References

  1. ↑ "Home - NCR". NCR. Retrieved 2015-10-06.
  2. ↑ "Las 50 mujeres más poderosas 2010 -". www.cnnexpansion.com. Retrieved 2015-10-06.
  3. ↑ Board, Mexico Tourism. "Mexico Poised to Break Tourism Records in 2012". www.prnewswire.com. Retrieved 2015-10-06.
  4. ↑ http://t20.unwto.org/content/about-1
  5. ↑ https://g20.org/wp-content/uploads/2014/12/G20_Leaders_Declaration_Final_Los_Cabos.pdf
  6. ↑ http://www.patamanager.org/press/pata-hosts-advocacy-dinner-in-house-of-commons-london

External links

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