Ginebra San Miguel
 | |
| Subsidiary, Public | |
| Traded as | PSE: GSMI |
| Predecessor |
La Tondeña Inc. (1902-1987) La Tondeña Distillers Inc. (1987-2003) |
| Founded |
1834 (brand name) 1902 (company) |
| Founder | Carlos Palanca, Sr. |
| Headquarters | San Miguel Properties Centre, St. Francis Street, Mandaluyong, Philippines |
Area served | Philippines |
Key people |
Eduardo M. Cojuangco, Jr. (Chairman and CEO) Bernard D. Marquez (President and COO) |
| Products | Distilled beverages |
| Parent | San Miguel Corporation |
| Slogan |
Lahing Ginebra, Ikaw Na! (corporate slogan) Ganado sa Buhay (product slogan) |
| Website | www.ginebrasanmiguel.com |
| Type | Dutch-type gin |
|---|---|
| Manufacturer | Ginebra San Miguel Inc. |
| Country of origin | Philippines |
| Introduced | 1834 |
| Alcohol by volume | 40% |
| Proof (US) | 80 |
| Colour | clear |
Ginebra San Miguel Inc. (GSMI) (PSE: GSMI) is a Philippines-based diversified beverage company majority-owned by San Miguel Corporation, previously named La Tondeña Distillers Inc. (LTDI) (1987 to 2003). It was founded as La Tondeña Inc. in 1902 by Carlos Palanca, Sr. It manufactures a range of distilled beverages.
As of 2012, its flagship product, Ginebra San Miguel, is the largest-selling gin in the world, with sales of 23.8 million 9-litre cases, according to Drinks International.[1]
History
La Tondeña was established in 1902 by Carlos Palanca, Sr. in Tondo, Manila [2] and incorporated as La Tondeña Inc. in 1929. The company name was inspired from its location. The distillery pioneered the production of alcohol derived from molasses, instead of the commonly used nipa palm. In 1924, it acquired the Ayala Distillery (Destileria y Licoreria de Ayala y Compañia) and its gin product, Ginebra San Miguel, from Ayala y Compañia (precursor of Ayala Corporation). In 1955, the company acquired Añejo Rhum from Tabacalera (Compañia de Filipinas). In 1957, it acquired the trademark rights to Kulafu to launch Vino Kulafu Chinese herbal wine.[3]
Ginebra San Miguel history
In June 1834, Casa Róxas (a partnership between Domingo Róxas and Antonio de Ayala), the precursor of Ayala Corporation, founded a distillery named Destileria y Licoreria de Ayala y Compañia. It was the first distillery in the Philippines. It produced a variety of drinks including anis, anisette, cognac, rum, whisky and its trademark gin, Ginebra San Miguel. The distillery, which was located in Quiapo, Manila, was a major business of Ayala y Compañia (successor of Casa Róxas) until it was acquired by La Tondeña on June 21, 1924.[4]
Products
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Gin:
Other alcoholic beverages:
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Discontinued products:
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GSMI has received eight Quality Awards (five golds and three silvers) at the 2012 World Quality Selections, organized yearly by Monde Selection. Three of the brands have also earned the Monde Selection’s International High Quality Trophy, granted to products achieving Grand Gold or Gold Awards for three consecutive years.[5]
Sports teams
Trivia
Sometime in 1915-1916, Fernando Amorsolo designed the "marca demonio" product label of Ginebra San Miguel still in use today.[6]
References
- ↑ http://www.drinksint.com/news/fullstory.php/aid/4225/World_92s_best_selling_gin_is_Ginebra_San_Miguel.html
- ↑ http://www.rum.cz/galery/sas/ph/tondena/index-en.htm
- ↑ http://www.ginebrasanmiguel.com/heritage.php
- ↑ http://www.filipinaslibrary.org.ph/news/55
- ↑ GSMI dominates Monde Selection, tribune.net.ph, Monday, 9 July 2012
- ↑ http://mentalfloss.com/article/21841/grand-old-man-philippine-art-fernando-amorsolo
External links
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