Gashapon

Gashapon capsules

The terms gashapon (ガシャポン) or gachapon (ガチャポン) refer to variety of vending machine-dispensed capsule toys popular in Japan and elsewhere. "Gashapon" is a Japanese onomatopoeia composed of two sounds: "gasha" (or "gacha") for the sound of a crank on a toy vending machine, and "pon" for the sound of the toy capsule dropping into the receptacle. Gashapon may describe both the machines themselves and the toys obtained from them. Popular manufacturers of gashapon include Tomy, which uses the shortened term Gacha (ガチャ gacha) for their capsule machines, and Kaiyodo. In the United States, "Gashapon" is a registered trademark of the Bandai Company,[1] and gashapon are generally referred to as blind box sets.

Description

Gashapon machines are similar to the coin-operated toy vending machines seen outside of grocery stores and other retailers in other countries. While American coin-operated vending toys are usually cheap, low-quality products sold for a few quarters (US$1 or less), Japanese gashapon can cost anywhere from ¥100–500 (US$1–6) and are normally a much higher-quality product. They are often constructed from high-grade PVC plastic, and contain more molding detail and intricately painted features. Many gashapon are considered collector's items, with rare ones fetching extremely high prices in secondhand markets.[2]

Gashapon toys are often licensed from popular characters in Japanese manga, video games or anime, or from the American entertainment industry. These highly detailed toys have found a large following among all generations in Japan, and the trend is filtering to the world, especially among adult collectors. It is not uncommon for sets marketed specifically for adults to feature risqué female figurines.[3]

Row of gashapon machines in Japan.
Gashapon machines in Hong Kong.

Virtually all gashapon are released in sets—each series will have a number of figures to collect. They are, by nature, a "blind purchase"; people insert coins and hope to get the toy or figure they desire. Such an amusement element may become frustrating, as one risks obtaining the same capsule repeatedly.

Enthusiastic collectors will buy sets from gashapon stores in places such as Tokyo's Akihabara or Osaka's Nipponbashi (Den-Den Town). Depending on the store, the sets are usually cheaper than buying them randomly out of a machine.

Types of gashapon

Blind-boxes

In recent years, the term gashapon has also come to refer to blind-box trading figures, which are essentially the same product sold randomly out of sealed packages instead of a machine.[4]

Bottle cap figures

Another variety of gashapon is bottle cap figures. These small figures are mounted atop a plastic bottle cap, as might be found on a twenty-ounce soda bottle. They are sold both in machine capsules and blind boxes. The caps are not fully functional as they do not have screw threads to secure them to the mouth of the bottle.

Video games

Gashapon machines and their random payouts have inspired trinket-collection mini-games in many video games, most notably the Legend of Zelda series' similarly named "Gasha Trees" in Oracle of Ages and Oracle of Seasons, and, to a much higher extent, the random figurine payout in The Minish Cap. Gashapon have also appeared in some Mario games such as Mario Party 5 and well as Super Smash Bros. Melee where the player inserts a desired amount of coins and gets a trophy of a Nintendo-related nature in return. In both The Minish Cap and Super Smash Bros. Melee, the more the player spends in one go, the higher the chance of getting a new item in return. The bonus stage in Sonic the Hedgehog 3 is also gashapon inspired.

COPEC Gashapon toy cars

The gashapon concept is taken to the next level in SD Gundam Gashapon Wars, a game based on the SD Gundam television series, in which a gamer can activate extra characters from the game by buying certain series of SD Gundam gashapon toys in real life, namely SD Full Color STAGE:61, then use the password bundled with the toy to unlock the corresponding character in the video game. This is the same marketing tactic used by Kinder Surprise for the online surprises, except there is no online access involved.

Many free-to-play MMOs and mobile games have mechanics inspired by gashapons, with randomly generated items of varying market values being acquired via microtransactions.

Gashapon-style item distribution has been adopted by many massively multiplayer online games, particularly those using the free-to-play model as a form of premium transaction made with real money, often granting access to items exclusive to that system.

See also

References

  1. http://trademarks.justia.com/781/58/gashapon-78158256.html
  2. "What is a gacha gacha?". Gacha Gacha World. 2013-02-15. Retrieved 2013-02-24.
  3. "Curiosities from Japan's porno shops". demonbaby. 2005-08-22. Retrieved 2013-01-16.
  4. "Astro Toy with Rob Bricken: Dragonball x One Piece Dream Fusion". Anime News Network. Retrieved 2013-01-16.
  5. Crazy Cute Mesh Hamster Avatars Take SL by Storm!, New World Notes, 21 September 2012
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External links

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