G4 (Canada)

G4
Launched	September 7, 2001 (2001-09-07)
Owned by	Rogers Media
Picture format	1080i (HDTV) 480i (SDTV)
Country	Canada
Broadcast area	National
Headquarters	Toronto, Ontario
Formerly called	TechTV (2001 (2001)–2004 (2004)) G4techTV (2004 (2004)–2009 (2009))
Website	www.g4tv.ca
Availability
Satellite
Bell TV	Channel 515 (SD)
Shaw Direct	Channel 514 (SD)
Cable
Available on many Canadian cable systems	Check local listings, channels may vary
IPTV
FibreOP	Channel 229 (SD)
Bell Fibe TV	Channel 515 (SD)
MTS	Channel 281 (SD) Channel 1281 (HD)
Optik TV	Channel 204 (SD)
SaskTel	Channel 56 (SD)
Zazeen	Channel 133 (SD)

G4 is a Canadian English language Category A specialty channel owned by Rogers Media. The name is licensed from NBCUniversal, whose parent company formerly owned a minority stake in the channel. Originally based on the U.S cable network, TechTV, G4 is a lifestyle channel that broadcasts programming related to technology.^[1]

History

On November 24, 2000, through a joint venture, Rogers Media (33.34%), Shaw Communications (33.33%) and TechTV US (33.33%) were granted approval by the Canadian Radio-television and Telecommunications Commission (CRTC) to launch a Canadian version of the U.S. television channel TechTV, described by its nature of service as "providing programming about computing, technology and the Internet."^[2] The channel launched on September 7, 2001 as the Canadian version of TechTV.

After months of speculation, on March 25, 2004, Comcast announced it would acquire TechTV from Vulcan Programming Inc., with plans to merge TechTV with its own gaming-related channel, G4.^[3] As part of the purchase, Comcast acquired TechTV's 33.33% interest in the Canadian version, spinning it off into its subsidiary, G4 Media. The transaction was completed on May 10, and the American services were merged into G4techTV on May 28, 2004.^[4] TechTV Canada would follow suit and be renamed G4techTV on the same date.^[5] On February 15, 2005, less than a year after the merger, the American version was renamed back to G4. In June of 2006, Shaw Communications sold its interest in the channel to the managing partner, Rogers Media. At an unknown date, Comcast also sold its interest to Rogers, giving it full ownership.^[6]

As the channel's name changed from TechTV to G4techTV, so did the channel's programming. Much like the American service, G4techTV Canada would acquire a mixture of the former TechTV and G4 programs, of which a number of those would be the younger-skewing gaming-related series such as Arena and Cinematech from the latter channel. In 2006, the CRTC granted a license amendment allowing G4techTV Canada to broadcast drama and comedy programs, including animated series such as anime.^[7] Less than two months later, G4techTV Canada introduced Anime Current, a programming block consisting of anime series. It was the channel's first venture into the airing of scripted series. Later, in 2007, G4techTV Canada would begin to introduce more scripted series including Code Monkeys and The IT Crowd.

2009-present

In June 2009, G4techTV was renamed G4. However, the former brand was not completely phased out from station branding until late 2010.

This marked the shift towards a more entertainment-based schedule with less emphasis on technology, similar to its American counterpart, instead focusing primarily on gaming and other general entertainment geared towards a younger audience. Much of the technology-based programming was removed or scheduled during off-peak hours. New programming introduced included Adult Digital Distraction (ADd), a programming block consisting of comedy and animated series, many of which were non-technology based and sourced from the American cable channel, Adult Swim. Along with ADd, the channel would later add outdoor adventure programming from other Rogers-owned channels (mainly OLN, City and Omni), including Angry Planet and Mantracker, in the fall of that year. Many notable programs from its American counterpart aired on a daily basis such as X-Play, Attack of the Show, and newer series such as That's Tough, Web Soup, Campus PD, and Proving Ground.

In the fall of 2011, all references to ADd was removed from the channel's website, however, the block remained on-air. As well, a vast majority of the programs included in the programming block were removed from the schedule. This move was likely due to pressure from the CRTC during the channel's licence renewal in July 2011; referencing G4's divestiture from its original nature of service as a channel devoted to technology, the CRTC stated that G4's "programming is not in compliance with its nature of service definition" and that it detail measures "to ensure that the service is in compliance with its nature of service."^[8] Several Adult Swim programs made a return to the schedule in 2012, including Eagleheart, Squidbillies, and NTSF:SD:SUV::; they have since been removed from the schedule.

In 2013, the American version was scheduled to be rebranded as the Esquire Network due to low ratings.^[9] However, at the last minute, its parent company decided to rebrand Style Network instead. G4 Canada's social media accounts have not been updated since then.^[10][11] A high-definition feed was launched in December of 2014 on MTS.^[12]

Programming

Originally, as TechTV, the channel consisted solely of technology and gaming-related programming - mainly originating from its American counterpart - along with Canadian series. Such programming included Call for Help, The Screen Savers and TechLive.

Currently, G4 shows entertainment and tech-related programming such as Reviews on the Run and EP Daily along with various syndicated shows. For CanCon reasons, older series airs on a daily basis.

Distribution

As a category 1 television service, it is mandatory for all digital cable and direct broadcast satellite providers in Canada that have the capacity to do so to carry the channel in markets where English is the majority language.

G4, under the name G4techTV, was broadcast internationally in the Barbados market. The government-owned Caribbean Broadcasting Corporation in Barbados switched from providing the American-based feed, in favour of the Canadian channel for its cable television network known as Multi-Choice TV. For unknown reasons, the channel has since been removed.

See also

• G4
• TechTV

References

External links

• Official website