Fulcrum Worldwide

Rajesh Sinha – Founder and CEO – Fulcrum Worldwide at NASSCOM conference.

Fulcrum Worldwide’s software delivery centre in Pune.

Fulcrum Worldwide is a New Jersey based management consulting and Information and communications technology services company with offices in Reading, UK, Mumbai and Pune, India. Fulcrum provides website architecture service, Framework based solutions, Middleware integration, Cloud services, Mobile, User interface, Real-time business intelligence, Enterprise content management, and CRM among others. As of November 2013, the company has about 1000 workers and 150 clients across US, Europe, and Asia-Pacific. The company underwent several operational changes since its inception. It made its beginning as a technology services provider catering to US customers and gradually transformed into a software product development company. On August 12, 2013, Fulcrum’s Indian unit in Pune moved to a 2000-seater knowledge campus at the Special economic zone in Hinjewadi.

History

Formation and Early Years

Fulcrum was incorporated on January 25, 1999 and started its operations from Fanwood, New Jersey, US. The company made inroads into the US IT space providing technology services. The enterprise started with a handful of workers and generated $1 Million in annual revenue by the year 2000 with 15 employees. Bhimesh Karadi and Dhana Kumaraswamy were among the first few employees, who continue to be with Fulcrum since its founding days.

Emergence of Fulcrum Worldwide

Fulcrum entered into UK market by establishing an office in Ireland in 2005. In the same year, it started at Los Angeles and incubated a global delivery model for the rest of the world markets. A year later, the company set up a "Development Center" in Reading, UK. Fulcrum graduated into a Capability Maturity Model Integration Level 3 Company in the year 2007 and established a new Development Center in Mumbai for .NET Framework project developments.

Growth

Fulcrum created a Product Engineering Group and launched Enterprise Product Framework for different verticals. It ventured into designing industry-specific products for solving business-critical problems. The company also launched cloud-based products for Higher Education, Insurance and Healthcare sectors. Later, Fulcrum qualified as a Liferay Silver Level Partner and expanded its scope for offering open-source services. Its Business intelligence solution for a US healthcare giant was implemented and a new Software deployment and Operations center in Pune, India was set up.

Global Offices

Fulcrum is headquartered in New Jersey, US. Its European HQ and nearshore development center is in Reading, UK. The team in UK takes care of project deliverables in and around UK with a focus on Higher Education and Healthcare sectors. In APAC, Fulcrum has its headquarters in Mumbai. A recent addition to Fulcrum’s global delivery centers is the 2000-seater knowledge campus in Pune’s IT hub.^[1] About 1,000 workers are spread across the global centers serving over 100 clients worldwide.

Operations

Fulcrum’s day-to-day operations are in line with the Matrix management to facilitate cross functional project management. This helps Fulcrum in collaborative working and delivering services across businesses by maintaining integrated business functions. The organization structure is designed to be change-ready and responsive to new developments in global and local markets. Fulcrum is headquartered in New Jersey, with regional headquarters in Reading, UK and India. To develop broader people capabilities – a matrix helps develop individuals with broader perspectives and skills who can deliver value across the business and manage in a more complex and interconnected environment. According to the CEO of Fulcrum, the company has planned an investment of $30 million over the next five years. He also maintains that Fulcrum’s target market primarily remains USA, UK, Europe, & Asia Pacific Region but it intends to foray into other markets including South Africa and Middle East. ^[2]

Leadership

• Rajesh Sinha is the founder and CEO of Fulcrum Worldwide.
• Srinivasan Mukundhan is Chief Financial Officer.
• Bhimesh Karadi is the Vice President and Chief Quality Officer.
• Dhana Kumaraswamy heads the Global Project Delivery Infrastructure at Fulcrum.

Service offerings

Fulcrum offers services under different business units such as business consulting services, technology services and managed services. The company renders IT services to verticals such as: higher education, healthcare, insurance, media, retail, and manufacturing. On the Technology front, Fulcrum offers services on Liferay open source portal, SharePoint and IBM suite of products. It started working on open source offerings after graduating into Liferay’s certified Silver Partner. Custom Application Development, Collaboration & workflow implementation, and Business Intelligence Implementation come under the ambit of Fulcrum’s Liferay practice. ^[3] It delivers services in the UI domain and web development under Digital Services section. Fulcrum’s Business Consulting portfolio includes Cloud Consulting, BI assessment, Portal assessment, and Enterprise Architecture Assessment Framework.

Products

Fulcrum Worldwide entered into the global Higher Education Sector with its cloud based student portal framework – Kaleidoscope. After a short hiatus, it came up with another portal framework EdEdge to improve student and staff interactions within an academic institute. EdEdge provides students, faculty and university staff with 24-hour access to the academic and administrative information, applications and systems through a single point of access. Fulcrum came up with a self-service portal – iContesto, to meet the growing needs among insurance players to offer improved customer service. The product’s Service Oriented Framework, Web 2.0 Interactive Services and Identity and Secure access module Skeleton provide ‘Single - Click’ centralized dashboard to manage all Healthcare and Insurance Payer related services. Fulcrum announced the development of an automated SharePoint Data Migration Tool – Flyway. The tool has been designed to automate the process of consolidating multiple content sources into new SharePoint environment. This utility can migrate web-based intranet and extranet content repositories to any SharePoint version.

Alliances

Fulcrum worldwide has partnered with companies, which provide functionalities to integrate its existing capabilities.

Liferay Silver Services Partner
Fulcrum entered into partnership with Liferay, a provider of enterprise open source portal technology. As a Liferay certified service partner, Fulcrum extended its service offerings in the open source market and expanded Liferay practice.

Awards and Recognitions

In 2012, Fulcrum Worldwide was rated among the Top 20 Best IT Employers in India by IDC Data Quest. ^[4] In 2013, Fulcrum won the ‘Short Hills Award for Business Management’ for demonstrating ability to “offer exemplary service to customers”. It also won ‘SmartCEO Future 50 Award’ for maintaining ‘honorable growth’ within the last 3 years. Fulcrum Worldwide wins Deloitte Fast 500 Award 2014, for being one of the fastest growing companies in Asia Pacific. Fulcrum is at number 406 in the ranking of fastest growing technology companies in Asia Pacific. ^[5] In 2015, Ernst & Young announced that Rajesh Sinha, founder and CEO of Fulcrum Worldwide, is a finalist for the Ernst & Young Entrepreneur of the Year Award in 2015. ^{[6] [7]}

CSR

Fulcrum has its own CSR committee chaired by CEO and members of all relevant departments who confirm the progress and decide measures to be taken in the coming days. The company takes into account the inputs received from social entities, non-profit organizations, and other agencies before launching an initiative. It has a disaster aid fund in place to deliver humanitarian relief to victims. Fulcrum also runs fundraising initiatives in cases of disasters of high magnitude. It also launches food donation drives across US, UK and India to collect substantial amount of food items for low-income families. Fulcrum works for Brain Injured Children in close coordination with IAHP. ^[8] It hosts knowledge sharing sessions on ways to develop brain injured children without medication. The company also manages and funds the corporate website of IAHP India. It undertakes annual tree plantation drive ‘Ankur’ in Pune’s Panchavati hills area in order to motivate the locals to plant and grow more trees. "Transforming Lives" is one of the regular initiatives driven by Fulcrum. Household items (including Clothes, Books, and Shoes) are donated to charitable organizations that empower individuals with disabilities. Fulcrum has also joined hands with a New Jersey-based organization Student/Partner Alliance to offer mentorship programs to children of poor families and strengthen their educational career. Employees conducted a cleanliness drive in Hinjewadi Phase 3, along with its CEO, and other staff members. They cleaned the entire campus and adjoining roads while collecting leftover papers, bottles, plastic bags, and disposed them off properly.^[9]

References

1. ↑ "Fulcrum setting up new centre in Pune". The Hindu Business Line. December 21, 2012. Retrieved December 21, 2012. 
2. ↑ "IT player Fulcrum Worldwide to invest $30 mn for India expansion". Business Standard. November 18, 2013. Retrieved November 18, 2013. 
3. ↑ "Fulcrum Expands Its Liferay Practice". EFY Times. January 18, 2011. Retrieved January 18, 2011. 
4. ↑ "DQ-CMR Best Employer Survey 2012". Cyber Media (India) Ltd. 12 November 2012. Retrieved 12 November 2012. 
5. ↑ "Deloitte 2014 Technology Fast 500 - Annual ranking of the fastest growing technology companies in Asia Pacific" (PDF). Deloitte Touche Tohmatsu Limited. December 11, 2014. 
6. ↑ "EY Entrepreneur Of The Year 2015 Award finalists announced". Ernst & Young Global Limited. July 16, 2015. 
7. ↑ "Indian American Entrepreneurs Take Home Regional Awards". India West. July 16, 2015. 
8. ↑ "IAHP & Fulcrum’s workshop dedicated to ‘Brain Injured Children’ in India". The NavHind Times. 8 July 2011. Retrieved 8 July 2011. 
9. ↑ "IT engineers took a broom in their hands". Lokmat. December 12, 2014. Retrieved December 29, 2014.