Free Shipping Day

Free Shipping Day is a one-day event held annually on December 18th. On the promotional holiday, consumers can shop from both large and small online merchants that offer free shipping with guaranteed delivery by Christmas Eve. The 2012 event was scheduled for Monday, Dec. 17 and included more than 1,000 participating merchants.

History

Free Shipping Day was started in 2008 by Luke and Maisie Knowles, founders of Coupon Sherpa and FreeShipping.org,[1] in an effort to extend the online shopping season. Statistics at the time showed online shopping peaked on Cyber Monday, generally held the week immediately following Black Friday. Consumers believed they would not receive their online orders in time for Christmas after that date.

The first event was created in two weeks by Knowles. Several hundred merchants participated and media attention was unusually high. In 2009, more than 750 retailers participated, with 350,000 plus sales taking place through the official site www.FreeShippingDay.com. Merchant participation has more than doubled each subsequent year. Knowles talked with TIME magazine blogger Brad Tuttle in 2010 about the role of free shipping as a promotional tool, saying, "I see a trend of free shipping offers around the holidays having a lower threshold than they have in years past...we are seeing more merchants offering free shipping on ALL orders" [2]

Free Shipping Day was featured on NBC's Today Show, Fox Business, CNN and CBS's Early Show, as well as in the New York Times, Real Simple, Better Homes and Gardens, "O" Magazine and more than 70 other media outlets.

In 2010, the third Free Shipping Day began at 12 a.m. EST on Friday, Dec. 17, and ended at 12 a.m. EST, Dec. 18. More than 1,700 merchants from all 50 states participated and the official site saw 317,000 unique visitors. Online shoppers spent $942 million to make Free Shipping Day the third highest spending day of the 2010 holiday season,[3] ultimately boosting online sales 61 percent from 2009.[4]

Global

A Dutch pair of entrepreneurs adapted the concept in 2010 and created GratisBezorging.nl.

The event creators have also branched out into Canada [5] and the United Kingdom.[6]

References

  1. ↑ FreeShipping.org
  2. ↑ "Q&A with Free Shipping Day Founder Luke Knowles,", TIME.
  3. ↑ "Green Monday, Free Shipping Day Combine For Hot Spending Week", Biz Report.
  4. ↑ "Free Shipping Day Helps Boost Online Sales 61 Percent", PC Mag.
  5. ↑ Free Shipping Day, Canada.
  6. ↑ Free Delivery Day, UK.

Additional Resources

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