Frank Lowe (advertiser)

Sir Frank Budge Lowe is a pioneer of the advertising agency. He first rose to fame running Collett Dickenson Pearce, which he built into one of the best known agencies in the United Kingdom. In 1981, he started Lowe Howard-Spink, which eventually became Lowe & Partners Worldwide. In 1979 Lowe arranged sponsorship of the Queen's Club Championships which became known as the Stella Artois tournament, an arrangement that lasted almost 30 years. He became founder and president.

In the 2001 Queen's Birthday Honours Lowe was knighted for services to charity and advertising, allegedly less than a year after donating £2m to the country's first City Academy, Capital City Academy, in North West London.[1]

He quit his eponymous agency in 2003, becoming its chairman emeritus, after falling out with parent Interpublic[2] who had acquired Lowe Worldwide in 1990.

After fulfilling a two-year non-compete clause, Lowe founded the Red Brick Road integrated agency, taking its name from the route that Dorothy didn't follow in the Wizard of Oz.[3] He launched by poaching Tesco's £50m advertising account from Lowe Worldwide. Other clients include Gala Coral, Sky One, Heineken and Olympus.[4]

In 2008 Lowe married for the fifth time to sixties model Pat Booth.[1] She died of cancer in 2009, aged 66.

Legacy

Frank Lowe is the only account manager to have won The President's Award from the Design and Art Directors Association of London.

References

  1. 1 2 Walker, Tim (2008-04-30). "Daily Telegraph: Fifth time lucky for Sir Frank and his model". The Daily Telegraph (London). Retrieved 2008-10-02.
  2. ↑ "Guardian: Sir Frank Lowe". The Guardian (London). 2006-07-17. Retrieved 2008-10-02.
  3. ↑ Brook, Stephen (2006-01-30). "Guardian: Lowe follows Red Brick Road". The Guardian (London). Retrieved 2008-10-02.
  4. ↑ "Red Brick Road Clients". Retrieved 2008-10-02.

External links


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