flydubai

Flydubai
IATA ICAO Callsign
FZ FDB SKY DUBAI
Founded 19 March 2008
Commenced operations 1 June 2009
Operating bases Dubai International Airport
Focus cities Dubai
Subsidiaries None
Fleet size 50
Destinations 95
Company slogan Get Going
Parent company Government of Dubai
Headquarters Dubai International Airport
Dubai, UAE
Key people
Employees 3321 (JUN, 2015)[1]
Website www.flydubai.com

Dubai Aviation Corporation (Arabic: مؤسسة دبي للطيران‎[2]), trading as Flydubai (Arabic: فلاي دبي‎), is a low-cost airline with its head office and flight operations in Terminal 2 of Dubai International Airport.[3]

The airline operates between a total of 95 destinations, serving the Middle East, Africa, Asia and Europe from Dubai.[4]

History

In July 2008, the government of Dubai established the airline.[3] Although Flydubai is not part of The Emirates Group, Emirates supported Flydubai during the initial establishing phase.[5] On 14 July 2008 Flydubai signed a firm order with American aircraft manufacturer Boeing at the Farnborough Air Show for 50 Boeing 737-800s with a total value of $3.74 billion, with the option to change the order to the larger and longer range Boeing 737-900ER, according to the airline's demand.

The first of these aircraft was delivered on 17 May 2009. Scheduled flights commenced on 1 June, with services to Beirut, Lebanon and Amman, Jordan. Since then, the route network has been significantly expanded.

On February 13, 2013, Flydubai announced that it was in talks with Boeing and Airbus for a 50-aircraft order.[6][7] On June 19, 2013, the airline announced that it would be adding Business Class service to its flights.[8] The Business class cabin would feature 12 seats between aisle and window, three-course meals, 12-inch televisions, a business class lounge, Italian leather seats to its offering in a bid to cater to business travelers in the emirate, access to more than 200 movies, and power outlets suitable for plugs from over 170 countries.[9][10]

Corporate Affairs

Management and ownership

The company was formed on 19 March 2008 as a venture by the Government of Dubai. The Government of Dubai also owns Emirates Airlines, however, the common ownership is the only connection between the two airlines. Even though the airline did get some help from its sister airline initially, it has been run independently since. Also, there was an initial move of executives, but the major bulk of the hiring comes from outside the Emirates group.[11]

Currently the CEO of the company is Ghaith Al Ghaith, who spent over 22 years with the Dubai flag carrier.[11]

Headquarters

Flydubai operates entirely out of Dubai and currently has its headquarters in Terminal 2 at Dubai International Airport.[12] Initially, Flydubai had intentions to operate from the new Al Maktoum International Airport in the Dubai World Center in Jebel Ali.[12]

Business Trends

The key trends for Flydubai over recent years are shown below (as at year ending 31 December):

2012 2013 2014
Turnover (AED m) 2,778 3,700 4,400
Profits (AED m) 151.9 222.8 250
Number of passengers (m) 5.10 6.82 7.25
Number of aircraft (at year end) 28 N/A 43
Number of Destinations 52 66 86
Notes/sources [13] [14] [15]

Destinations

Main article: Flydubai destinations

As of May 2015, Flydubai serves a total of 94 destinations.[16] The airline does not try to poach customers from its sister airline Emirates and aims to serve destinations on new routes that previously did not exist, linking Dubai with the home country of guest workers and low cost travel destinations.

The airline currently has one hub and operates out of Terminal 2 of Dubai International Airport.[11] However, to accommodate for the growing airline and the expansion of the national airline at DXB, Flydubai began to operate flights out of Al Maktoum International (DWC) from October 25, 2015. The airline began with 70 flights per week to Amman, Beirut, Chittagong, Doha, Kathmandu, Kuwait and Muscat from DWC.[17]

Fleet

flydubai Boeing 737-800 approaching Dubai

At the Farnborough Air Show in July 2008, the airline ordered 50 Boeing 737-800s valued at approximately $3.74 billion with substitution rights to convert its 737-800 orders to 737-900ERs (extended range) in the future.[18]

In November 2010, Flydubai agreed a sale and leaseback deal with Avolon on another four 737-800s.[19]

On November 17, 2013 at the Dubai Airshow, Boeing and Flydubai announced a commitment for about 100 Boeing 737 MAX 8s and 11 Boeing 737-800 Next Generation aircraft. This commitment was valued at about $11.4 billion at list prices, making it the largest ever Boeing single-aisle airliner purchase in the Middle East.[20]

On January 6, 2014, Flydubai finalized its Boeing 737 MAX order. The order was finalized with an order for 75 Boeing 737 MAX 8s and 11 Boeing 737-800 Next Generation aircraft, along with the purchase rights for 25 more Boeing 737 MAX aircraft. This order is valued at $8.8 billion at list prices.[21]

Current

As of June 2015, the Flydubai fleet consists of the following aircraft:[22]

 flydubai Fleet
Aircraft In Service Orders Passengers
C Y Total
Boeing 737-800 50 11 0 189 189
12 162 174
Boeing 737 MAX 8 — 75[23]
TBA
Total 50 86

Livery

FlyDubai Boeing 737-800 at Vnukovo International Airport

The airline began in 2009 and has maintained a uniform livery on its fleet. The livery has the company website "flydubai.com" printed on the front. The airline has not issued any special livery design yet.

In-flight features

The flydubai safety video features characters from the computer-animated Emirati television series Freej.[24]

Economy class

Full meal service is provided on flights to Prague, Bratislava, Bucharest, Belgrade, Sarajevo, Sofia, Zagreb & on the eastern African flights to Zanzibar, Dar es Salaam, Entebbe, Kigali, Bujumbura and Juba. Alcoholic beverages and additional snacks can be purchased after main service has finished.

On other flights within the network, passengers can pre-book a hot meal, and on flights over 3 hours and on shorter flights, a full menu of wraps and sandwiches is available. Purchases can be made from the crew or from the personal touch screens in each seat.

Duty-free goods are sold on board, and the selection changes every season.

Business Class

In June 2012 it was announced that a Business Class would be added as a service.[25] As of June 2015 85 of Flydubai's destinations have the business class service. Each business class equip aircraft contains 12 seats with a seat pitch of 42 inches. Along with a wider seat, on board the airline offers services such as: a choice of snacks, meals and drinks; access to more than 200 movies, a power outlet, blankets and pillows and noise-canceling headphones. The Business Class services also extend at selected airports. At selected airports they offer priority check-in and fast track through security checks.[26]

On 6 July 2014, Flydubai announced the opening of their business lounge at Dubai International Airport.[27] The lounge is located in Terminal 2 and has a free WiFi, Refreshments and Snacks.[28]

Ground Handling

Due to operations at the same airport Flydubai passengers can transfer their baggage to connecting Emirates and Flydubai flights when checking in.[29]

Visas

Like most Middle Eastern carriers Flydubai assists the passengers in obtaining UAE travel authorization if they require it. Flydubai also offers destination visa services and assists its customers if they require a visa to the Russia Federation, Ukraine or Azerbaijan.

Incidents and accidents

On 26 January 2015, a Flydubai Boeing 737-800 operating flight 215 from Dubai to Baghdad, was hit by small arms fire on approach to Baghdad International Airport with 154 passengers on board. The aircraft landed safely and no medical attention was needed at the airport.[30]

See also

References

  1. ↑ "Flydubai 2014 profits jump 19%". Emites 24/7. Retrieved 10 June 2015.
  2. ↑ "سياسة الخصوصية." flydubai. Retrieved on August 10, 2011.
  3. 1 2 "Terms and conditions." flydubai. Retrieved on 21 June 2010. "The website is owned and operated by Flydubai, whose principal office is at Dubai International Airport, Terminal 2, PO Box 353, Dubai, United Arab Emirates. Flydubai is a Dubai corporation formed by the government of Dubai in July 2008."
  4. ↑ "flydubai destinations." flydubai. Retrieved on June 27, 2013.
  5. ↑ "Confident flydubai preparing for takeoff". Retrieved 9 May 2015.
  6. ↑ "Budget Carrier FlyDubai In Talks For 50 Aircraft Order." Reuters. Retrieved on June 27, 2013.
  7. ↑ "FlyDubai Considers 50 New Aircraft." Gulf News. Retrieved on June 27, 2013.
  8. ↑ "Introducing Business Class." FlyDubai. Retrieved on June 27, 2013.
  9. ↑ "FlyDubai Announces Of New Business Class Service." 7DaysInDubai. Retrieved on June 27, 2013.
  10. ↑ "FlyDubai Introduces Business Class Services." Gulf News. Retrieved on June 27, 2013.
  11. 1 2 3 "Flydubai - UAE's low-cost growth driver". Flight Global. 28 June 2010. Retrieved 10 June 2015.
  12. 1 2 "Flydubai Facts". Retrieved 10 June 2015.
  13. ↑ "flydubai a success story". flydubai. 13 February 2013. Retrieved 10 June 2015.
  14. ↑ "flydubai announces 47 per cent profit increase over 2012 Results". Flydubai. 2014-03-03. Retrieved 10 June 2015.
  15. ↑ "2014 sees flydubai achieve increased revenues of AED 4.4 billion up 19.1% and profits of AED 250 million". flydubai. 2015-03-03. Retrieved 10 June 2015.
  16. ↑ "Destinations | flydubai | Choose Your Destination". flydubai. Retrieved 2014-01-06.
  17. ↑ "Flydubai to increase flights from Dubai World Central". The National. 4 August 2015. Retrieved 5 August 2015.
  18. ↑ Boeing, Flydubai Announce Next-Generation 737 Order
  19. ↑ "Flydubai and Avolon sign sale/leaseback - Airfinance Journal - November 2010". Retrieved 9 May 2015.
  20. ↑ "Boeing". Retrieved 9 May 2015.
  21. ↑ "Boeing". Retrieved 9 May 2015.
  22. ↑ "Flydubai Fleet in Planespotters.net". planespotters.net. 30 May 2015. Retrieved 30 May 2015.
  23. ↑ "flydubai finalizes order for 75+25 B737 MAX 8s, 11 B737-800NGs". ch-aviation.ch. 2014-01-01. Retrieved 2014-01-08.
  24. ↑ "FlyDubai Premieres Exclusive Safety Video Featuring 3D Emirati TV Series FREEJ ." flydubai. 19 December 2011. Retrieved on 20 November 2012.
  25. ↑ "Flydubai FAQs". Dubai Faqs.
  26. ↑ "Flydubai Business Class". flydubai. Retrieved 10 June 2015.
  27. ↑ "flydubai’s Business Lounge open for business". flydubai. 6 July 2014. Retrieved 10 June 2015.
  28. ↑ "flydubai Business class lounge". flydubai. flydubai. Retrieved 10 June 2015.
  29. ↑ "Flydubai DT review". Destination Travel. Retrieved 10 June 2015.
  30. ↑ "Boeing Hit by Gunfire in Baghdad". Airliner World: 83. March 2015.

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