EyeOpener (U.S. TV program)

EyeOpener
Genre Morning news program
Created by Lee Abrams
Presented by Oliver Tull
Brooke Thomas
Kevin Roth
Country of origin United States
Original language(s) English
No. of seasons 4
Production
Executive producer(s) Raymond J. Brune (2011–2012)
Justin Allen (2012–present)
Location(s) Chicago, Illinois (2011–2012)
Dallas, Texas (2012–present)
Camera setup Multi-camera
Running time 180 minutes
(weekday edition)
60 minutes
(weekend editions)
Production company(s) Tribune Broadcasting
Release
Original network Syndication
Picture format 480i (SDTV),
720p (HDTV)
Original release May 9, 2011 (2011-05-09) – present
External links
Website

EyeOpener is an American syndicated morning news program produced by Tribune Broadcasting that premiered on May 9, 2011. The program utilizes a local/national hybrid format billed as a "provocative and unpredictable" combination of general and political news, health, entertainment, technology and opinion segments, mixed with humor and variety elements;[1] stations carrying the program are given the option to provide news, weather and traffic inserts focusing on their local market each half-hour. As of 2015, the program is currently hosted by Oliver Tull and Brooke Thomas, with Kevin Roth serving as news anchor for the program's national update rundown segment "Need to Know".

History

The idea for the program was conceived by Tribune Company chief innovation officer Lee Abrams (who resigned in October 2010 following employee complaints surrounding an inappropriate company-wide e-mail). In the spring of 2011, Tribune Broadcasting developed a concept for a morning news program intended for stations owned by the company that did not maintain existing news departments. The program, which was given the title EyeOpener, would incorporate a local/national format (with the intent to syndicate the program to other markets) similar to that of morning news programs on the major broadcast television networks, with three-minute-long national segments conducted in a more free-form style.[2] Steve Charlier, senior vice president of news at Tribune Broadcasting, described the program as a platform in which "comedy meets national news," designed to distinguish itself and stations carrying the program by offering a morning show that stands out from its traditionally formatted competitors.[3]

The program debuted as a test run on May 9, 2011 on Tribune-owned CW affiliate KIAH in Houston, Texas – which maintained a news department, but only carried twice-daily evening newscasts – replacing syndicated programs and infomercials in the two-hour timeslot (from 6:00 to 8:00 a.m.); the program's national segments – originally hosted by Kirby O'Connell, Sean Dowling and Adam Lee Campbell – were initially produced in studio facilities at the Tribune Tower in Chicago, which also serves as the corporate headquarters for the Tribune Company.[4][5] The program was originally hosted by Kirby O’Connell, Sean Dowling (who served as news anchor) and Adam Lee Campbell (who handled consumer, technology and pop culture-related reports),[2] with the hosts appearing in more casual attire.[6] In addition to news, health and parenting advice segments, the program initially also featured more irreverent and humorous features including a how-to segment conducted by a "hunky handyman" character named "Wrench," a commentary segment by Roger Lodge and a social media segment by "Monsignor Jebediah O'Flaherty," a character used as part of a segment lampooning celebrity tweets.[7]

On October 31, 2011, production of the program's national segments was relocated to the studios of Tribune's Dallas CW affiliate, KDAF; the program largely overhauled its hosting staff with the relocation, with co-hosts Ellen Fox and Douglas Caballero, and sole holdover Dowling.[8][9] The program concurrently began airing on KDAF and was also syndicated to fellow Tribune station, MyNetworkTV affiliate WPHL-TV in Philadelphia, later expanding to two of their sister stations – CW affiliates KRCW-TV in Portland and WSFL-TV in Miami (all three of which, unlike KDAF and KIAH, did not produce their own news programming) on January 2, 2012.[10] These stations were chosen by Tribune for the initial national rollout of EyeOpener as they, as Charlier noted, "need to be growth markets" that also have a population skewing toward the program's 18-49 target audience, with plans to eventually syndicate the program to stations not owned by Tribune Broadcasting. By July 2012, in the Dallas, Philadelphia and Houston markets, EyeOpener saw an increase in viewers in the 25-54 demographic year-to-year in the program's scheduled time periods, whereas viewership in that demographic declined in Miami and Portland.[3]

In September 2012, EyeOpener began airing on MyNetworkTV affiliates KXNW in Fort Smith, Arkansas (which Tribune earlier acquired in November 2011) and WWMB in Myrtle Beach, South Carolina. EyeOpener expanded to weekends on September 20, 2014, with the premiere of an hour-long edition of Saturday and Sunday mornings on KDAF and KIAH.

See also

References

  1. ↑ Mike McGuff (May 2, 2011). "KIAH 39 to start morning news with Eye Opener; Mia Gradney returns". MikeMcGuff.com. McGuff Media, LLC.
  2. 1 2 Andrew Gauthier (May 3, 2011). "Following ‘NewsFix’ Debut, KIAH Set to Launch Prefab Morning Show". TVSpy. Mediabistro.com. Retrieved April 21, 2015.
  3. 1 2 Diana Marszalek (July 17, 2012). "Tribune Stations Mix It Up in The Morning". TVNewsCheck. Retrieved April 22, 2015.
  4. ↑ "Two familiar names are back in the news game". Houston Chronicle (Hearst Corporation). May 5, 2011.
  5. ↑ "Channel 39 adds morning news show". Houston Business Journal (American City Business Journals). May 4, 2011. Retrieved April 22, 2015.
  6. ↑ Ed Bark (November 1, 2011). "Live from CW33 studios, Eye Opener gets its early morning game on". Uncle Barky's Bytes. Retrieved April 22, 2015.
  7. ↑ Phil Rosenthal (May 3, 2011). "Tribune TV station in Houston gets early morning 'Eye Opener'". Chicago Tribune (Tribune Publishing). Retrieved April 22, 2015.
  8. ↑ Jihad Hassan Muhammad; Elena Washington (August 1, 2012). "CW33’s Eye Opener TV: Keeping it Real". Dallas Weekly (African-American News & Information Consortium). Retrieved April 22, 2015.
  9. ↑ Ed Bark (August 31, 2011). "CW33 hires new meteorologist, ramps up for early morning show on two levels". Uncle Barky's Bytes.
  10. ↑ "WSFL Airing a Morning Show". SFLTV. January 24, 2012. Retrieved April 22, 2015.

External links

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