Exante diet

Exante Diet

Web address	http://www.exantediet.com
Slogan	Simple Weight Loss
Type of site	Diet
Registration	Not Required
Available in	English
Owner	The Hut Group[1]
Current status	Active

Exante Diet is a weight management programme focusing on very low calorie diets, which typically consists of 800 kcal (3,300 kJ) per day.^{[2] [3] [4]}

Exante Diet launched in the UK, in 2008, with a diet similar to that of US firm Lighter Life.

History

Founded by Jackie Delahunty in 2008, Exante Diet initially started as a franchise model where customers bought meal-replacements from a consultant. In 2013, Exante Diet was purchased by The Hut Group and operations were moved to Cheshire.^[5]

Method

The core of the Diet consists of 600 calories /day, and utilises fortified formula food specifically developed to reduce the loss of nutrients typical in severe calorie restriction. Like other formulations of this type the approach is intended to initiate significant weight loss, while still providing a sufficient amount of quality protein to protect the bodies lean tissue, the correct level of carbohydrate to promote a mild dietary ketosis (one of the benefits of which is the elimination of hunger), and the correct levels of vitamins, minerals, trace elements and essential fatty acids to maintain good health.

Celebrity Endorsements

In 2014, former TOWIE cast member Frankie Essex became an ambassador for Exante Diet. In April 2015 Former X Factor winner Sam Bailey became a brand ambassador and is now an affiliate.

See also

• Cambridge Diet
• The Hut Group
• Ketosis
• Calorie restriction

References