Everloop

Everloop was an online social media site for youngsters under 13.

The site used loops (like Facebook groups) to give youngsters a place to interact. They were small communities created around interests in categories such as hobbies, photo sharing and video sharing.

In June 2011 Everloop launched EverText,^{[1][2][3][4][5]} a moderated texting feature approved for kids.

In 2012, Everloop launched Goobit,^[6] a social mobile app for kids.

In 2014, Everloop shut down.

History

Originally launched for girls under the name “Girl Ambition,”^[7] the site was revamped for both girls and boys and relaunched in February 2011 under the name Everloop.com.^[8]

Privacy and Safety

COPPA and Moderation

Everloop was created adhering to the Children’s Online Privacy Protection Act (COPPA) standards and uses privacy protection and monitoring technology to guard young users against bullying, bad language and inappropriate sharing of information. Everloop's safety features include parent authentication to join, word and phrase filters, live staff for moderation and customer support and community user reporting for suspicious or inappropriate behavior.

Parents

The site permitted parents to monitor all friend requests and communication, but did not allow any parental posts to children's profile pages.

Digital Training Ground

The moderated social network, meant for children under the age of 13, prevents kids from posting profanity, engaging in cyberbullying or conducting other inappropriate behavior. Rather than simply deleting such posts, Everloop stopped the child from posting and provides immediate feedback to correct inappropriate behavior.^[9]

Everloop Products and Features

EverText

EverText was a SMS integration that is compliant with the Children’s Online Privacy Protection Act (COPPA).^[10] The service utilized privacy protection technologies, and enables kids to securely use mobile devices to broadcast updates to friends’ profiles or directly to their cell phones.^[11]

EverText allowed parents to moderate the number of texts kids can send, ranging from unlimited to 250 texts per month. When a child hit the limit, parents received a note and could add text credit to the account or leave it until the next month.^[12]

Features

• Loops
  • Loops were like Facebook groups, and based around friendships and shared interests such as sports, crafts, music and fan groups. Kids could join existing loops or start loops of their own. Parents used the parent dashboard to approve each loop their child joins.
• Games
  • The Everloop Arcade offered more than 1,500 games for kids and includes partnerships with major game platforms such as Miniclip and Mochi Games.
• Evercredits
  • Kids could earn or buy “Evercredits” which allow them to buy items from Everloop’s virtual store. Evercredits were earned through participation in the Everloop community or accounts can be funded through secure credit card transactions approved by parents.
• Custom Profiles
  • Kids could create and customize their profiles and loops on Everloop with different backgrounds, colors and stickers.
• Digital Parenting Advice
  • Everloop maintained a parents center that contains information, tips and news for parents on raising responsible digital citizens.

Affiliations/Partners

• Inanimate Alice: The character of Alice and her virtual friend Brad shared four custom-made digital journals, activities, stories, games, and more. The presence on Everloop was the first time that the characters interacted directly with their tween audience members.^[13]
• Mattel Monster High: Everloop and Monster High started their relationship in September 2011 when they launched an official Monster High Loop on the site that lets users watch episodes of the show, take pools, purchase branded stickets and get exclusive content only available to members of the Everloop community.
• National Geographic's Animal Jam: Everloop and National Geographic's Animal Jam partnership began with the official launch of the Animal Jam Loop in September 2011. The online virtual playground that currently has 2 million users^[14] now uses Everloop as a complementary platform.
• Simon & Schuster Children’s Publishing: Simon & Schuster Children's Publishing and Everloop launched an online interactive book club for this age group in early 2011, giving Everloop users access to children’s books and their authors.^[15] The site maintains the In the Book Loop where users have access to two free middle-grade level books each month on a web view e-reader and chat sessions with children's authors.
• Mad Science
• Love in the Mirror
• Pencils of Promise
• Greyson Chance
• Mindless Behavior
• Harper Collins

Funding

The company closed a seed round of $3.1 million^[16] in 2011 backed by vFormation, Silicon Valley based Band of Angels, Envoi Ventures, Richard Chino] formerly of Overture, Wayne Goodrich formerly of Apple, Deena Burnett-Bailey of Angels of Hope and additional investors.

References