Eureka Forbes

Eureka Forbes

Type	Inc.
Industry	Home Appliances
Founded	1982
Headquarters	Mumbai, Maharashtra, India
Key people	Suresh Goklaney (Vice-Chairman & MD)[1]
Products	Water Purifiers, Vacuum Cleaners, Air Purifiers, Security Systems
Number of employees	10000
Parent	Forbes & Company Ltd.[2]
Slogan	"Your Friend for Life"
Website	Official Website

Eureka Forbes is a consumer durable company which was formed from a joint venture between the Shapoorji Pallonji Group’s Forbes & Company Ltd. based in Mumbai,^[3] and Electrolux of Sweden in 1982. Eureka Forbes started as a small firm to introduce domestic water purifier – the Aquaguard and is now a multi-product, multi-channel organization.^[4] Eureka Forbes sells direct in India.^[5]

Products and services

Eureka Forbes sells products for household and institutional use. Its core products are consumer durable products which include water purifiers, security systems, air purifiers, vacuum cleaners and ancillary services. Forbes facility services and Forbes Pro Railway Solutions^[6] are two of the services offered under the ambit of Industrial services

The employees of Eureka Forbes visit people's homes to market and sell their products. Their highest selling product is a water purifier called Aquaguard.

Forbes Pro Railway Service

Corporate social responsibility

Eureka Forbes in association with National Society for Equal Opportunities for the Handicapped (NASEOH) launched EuroAble, India's first state-of-the-art call centre manned by people with special needs.

Notes