Envato

Envato (Formerly Eden)
Founded 2006
Headquarters Melbourne, Australia
No. of locations 1
Area served Worldwide
Founder(s) Collis Ta'eed, Cyan Claire, Jun Rung
CEO Collis Ta'eed
Industry Internet, Web Design, Web Development
Services Envato Market (ThemeForest, GraphicRiver, VideoHive, AudioJungle, CodeCanyon, PhotoDune, 3dOcean), Envato Studio, Envato Tuts+
Employees 260[1]
Website http://www.envato.com/
Alexa rank Increase 1,986 (December 2015) [2]
Registration Yes
Available in English
Launched 2006 (2006)
Current status Online

Envato (formerly Eden) operates a group of digital marketplaces that sell creative assets for web designers, including themes, graphics, video, audio, photography and 3D models.[3] It has over 1.5 million active buyers and sellers and over 6 million community members.[4] Its highest-trafficked marketplace, ThemeForest, is the 204th most visited site in the world according to Alexa.[5]

Envato was founded in 2006 by Collis Ta'eed, Cyan Claire, and Jun Rung.[6] It is headquartered in Melbourne, Australia.[7]

History

Collis Ta'eed, Cyan Ta'eed and Jun Rung founded Envato in 2006 in Sydney, Australia.[8] Initially started as a lifestyle business that would allow the founders to work and travel, Envato grew beyond the founders’ initial expectations, following the rapid growth trajectory typical of a successful tech startup.[9] The company now employs over 250 people, many of whom work from Envato’s head office in Melbourne, Australia.[10]

Prior to founding Envato, Ta'eed grew up in Papua New Guinea, eventually moving to Australia to study mathematics and computer science. While at high school he befriended Jun Rung who studied design at University. Rung introduced Ta'eed to design, which quickly became a passion. Ta'eed soon left behind mathematics and computer science to focus on graphic design, teaching himself via online tutorials, magazines and design books, an experience which would later provide the inspiration for Envato's online learning service, Tuts+.[11]

Collis Ta’eed found work as a web designer and it was during this time that he met Cyan Ta'eed, a fellow graphic designer and eventual co-founder of Envato. The pair married. Soon after, Collis Ta’eed began selling Flash files on iStockPhoto, making around $400 a month.[12] It was from this experience that he developed the idea for FlashDen, a dedicated marketplace for Flash files. FlashDen became the first of what would eventually become eight marketplaces. Its name was changed to ActiveDen in 2009 after a trademark claim from Adobe.[13]

With no technical co-founder, the team hired a developer to build the initial version of FlashDen. Launching the business cost $90,000 in total, financed by credit card debt, borrowing from family, and freelancing on evenings and weekends.[10] The company's first office was Cyan Ta'eed's parents' basement garage. Envato has remained bootstrapped since its founding,[14] despite repeated interest from VC firms.[15]

FlashDen launched in 2006. In 2007 Collis Ta'eed's brother, Vahid Ta'eed, joined Envato as the fourth owner. Envato also launched Psdtuts+, a Photoshop tutorial website, and FreelanceSwitch, a blog about freelancing. In 2008 the company launched ThemeForest, a web templates and themes marketplace, and AudioJungle, a marketplace for stock music and audio.[4] In 2009 the company launched VideoHive, a marketplace for motion graphics, stock footage and video files, and GraphicRiver, a marketplace for stock graphics. In 2010, after several years of traveling, Collis and Cyan Ta'eed settled in Melbourne, Australia, to work alongside the company’s Melbourne-based development team.[10] The company also launched CodeCanyon in 2010, a marketplace for scripts and plugins. It launched PhotoDune, a stock photography marketplace, and 3dOcean, a 3D models and accessories marketplace, in 2011.

Since the launch of Psdtuts+ in 2007, Tuts+ has expanded to offer approximately 18,000 free tutorials on graphic design, web design, illustration, code, music, audio, video, photography, 3D, motion graphics, game development, computer skills, crafts, DIY and business.[16] In 2011 it added a monthly membership service which grants access to a library of video courses and technical eBooks.[4]

Envato launched Microlancer in 2013, a freelance services marketplace where buyers can purchase fixed-price services like logo design, illustration and WordPress customization. The product rebranded to Envato Studio in 2014.[4]

Overview

Envato's network of sites and products includes Envato Market, Envato Studio, Envato Tuts+ and Envato Sites.

Envato Market

Envato Market offers digital assets for use in creative projects, with over 8 million digital products from a global community of over 6 million designers, developers, photographers, illustrators and video producers, operating across eight marketplaces in 200 countries [17][18]

ThemeForest has themes and templates for websites on multiple platforms like Wordpress, Joomla, Drupal, and Magento. In August 2014 it was listed in the top 100 of most visited sites in the world by Alexa,[19] the Amazon-owned web analytics firm. In December 2014, the top selling theme Avada reached 100,000 sales,[20]

CodeCanyon has plugins, scripts, and code for platforms and operating systems like WordPress, HTML5, PHP, Javascript, Bootstrap, iOS, Android. VideoHive has Stock Footage, Motion Graphics, After Effects and Apple Motion templates that assist with video production. AudioJungle has music and sound effects for projects like film, games, trailers, promotions, and podcasts. GraphicRiver has illustrations, icons, and templates for flyers, resumes, banners and presentations. PhotoDune has stock photos and images, with categories such as tech, business, food, travel, and fitness. 3DOcean has 3D models, textures, base meshes, and plugins to enhance games and animations. ActiveDen provides assets to build Flash and Unity 3D projects with video players, music players, games, image galleries, and animations.

On 21 September 2015, Envato announced the closure of ActiveDen, its first online marketplace (formerly FlashDen) [21]

Envato Tuts+

Envato Tuts+ offers online courses and tutorials on web development, design, illustration, photography, video, music and other digital courses. It has served over 250 million students since launch.

Envato Studio

Envato Studio is an online marketplace for digital services. It launched in April 2013 as Microlancer before becoming Envato Studio in April 2014.[22] Services include logo design, business and online marketing, WordPress, design and graphics, video and animation, eCommerce and CMS development, mobile and apps, and websites and programming. Freelancers set upfront pricing, scope and turnaround time for the services they offer.

Envato Sites

In November 2015 Envato launched Envato Sites in beta, a website builder that uses themes from Envato Market creators.[23]

Culture and Awards

Employer review website JobAdvisor named Envato "Australia's Coolest Tech Company" in 2014.[24]

In 2015 Envato placed 12th in the BRW Best Places to Work 2015 Study, a catalogue of the 50 top employers in Australia.[25]

Approximately 1/3 of Envato's 250 staff are based outside of the company's headquarters in Melbourne.[26] Staff can work anywhere in the world for up to three months as part of flexible working policies.[27]

Envato has made several high profile financial contributions to both open and closed source software projects, including Glotpress,[28] Ghost, Macaw, Rails.app, Pressgram, and Aesop.[29]

Envato was the first Australian startup to publicly release its gender diversity figures for technical roles.[30]

In October 2015 co-founder Cyan Ta'eed was crowned 2015 Telstra Victoria Business Woman of the Year.[31]

In November 2015 Envato was named the "Coolest Company for Women" by careers website JobAdvisor.[32]

Statistics

Most popular accounts

As of February 7, 2016, the Envato accounts with the most sales were:[33]

  1. Themefusion: 191,049 Steady
  2. sevenstyles: 169,318 Increase
  3. Pressmaster: 166,933 Decrease
  4. envatobundles: 150,755 Increase
  5. Kriesi: 147,293 Decrease
  6. themepunch: 130,597 Decrease
  7. wpbakery: 129,474 Decrease
  8. ThemeGoods: 97,999 Decrease
  9. GoodLayers: 97,956 Decrease
  10. THEMECO: 89,558 Decrease

Oldest accounts

The oldest Envato accounts are accounts which became active in June, 2006, all belonging to Envato employees at the time and including @collis (Collis Ta'eed).[34]

Industry competitors

References

  1. ↑ "Envato will allow its employees to work from anywhere, at any time". Business Insider. Retrieved 29 November 2015.
  2. ↑ Alexa http://www.alexa.com/siteinfo/envato.com. Missing or empty |title= (help)
  3. ↑ Envato.com - Sites
  4. 1 2 3 4 Envato.com - About
  5. ↑ Alexa - ThemeForest.net
  6. ↑ Envato Notes - Meet the Directors: Jun Rung
  7. ↑ http://www.envato.com/contact
  8. ↑ SMH - Entrepreneurs Shun Investment Offers
  9. ↑ BRW - How Online Market Envato Helps Artists Make Millions
  10. 1 2 3 AFR: Online Market Envato Helps Artists Make Millions
  11. ↑ Fuel Your Creativity - Interview With Collis Ta'eed
  12. ↑ Envato Studio Blog - Meet Collis, the Man Behind Microlancer
  13. ↑ Washington Post "Adobe to Envato: Flash Is Ours, Change Your Name"
  14. ↑ 37Signals SVN: Bootstrapped, Profitable and Proud
  15. ↑ SMH: Startup Thrives Without Venture Capital
  16. ↑ Tuts+
  17. ↑ Yahoo Finance - Envato Pays $200 Million to Its Community
  18. ↑ Start Up Smart
  19. ↑ Press Release - Australian website ThemeForest breaks into the world's top 10
  20. ↑ Press Release - Records smashed at ThemeForest as top selling WordPress theme Avada surpasses 100,000 sales
  21. ↑ "Farewell ActiveDen". Inside Envato. Retrieved 2015-10-22.
  22. ↑ Press Release - Envato rebrands Microlancer, removing beta to launch Envato Studio
  23. ↑ Introducing Envato Sites
  24. ↑ News.com.au Envato Named Australia's Coolest Tech Company
  25. ↑ brw.com.au Why the Best Places To Work list is becoming a battle of the flex
  26. ↑ Envato.com - About
  27. ↑ Business Insider 'This Australian tech company has an awesome way to stop talent fleeing overseas'
  28. ↑ Twitter - Collis Ta'eed
  29. ↑ Inside.Envato - Kickstarting Open Source and Web Projects with Crowdfunding
  30. ↑ StartupSmart - Envato Becomes the First Australian Startup to Release Gender Diversity Figures
  31. ↑ Telstra Business Women's Awards
  32. ↑ Australia's Coolest Tech Companies 2015
  33. ↑ "Top Authors | ThemeForest". ThemeForest. Retrieved 2016-02-07.
  34. ↑ "9 Years of Membership". Envato Community. Retrieved 4 December 2015.

External links

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