Email retargeting

E-mail retargeting is a form of behavioral retargeting, where a banner is replaced with e-mail message.

Retargeting practices

E-mail retargeting relies on sending personalized e-mail to an anonymous website visitor. It is possible thanks to DMP (Data Management Platform[1]) where cookies collected on a website include the IP address of the visitor (the IP address can be read from the visitors web browser's header information). The IP address is then matched against the IP addresses previously collected with form submissions that include an e-mail address.

  1. Visitor browses a website, views a product and leaves
  2. Cookies from the website matches the user to an email address
  3. Visitor receives a personalized offer via e-mail message concerning the product they viewed

This form of remarketing helps increasing conversion by reaching interested audience only.

See Also

Behavioral retargeting

References

  1. ↑ http://icubeswire.com/blog/dmp-a-solution-for-all-involved-in-affiliate-marketing/
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