Elle Girl

Elle Girl was the largest older-teen fashion and beauty magazine brand in the world with 12 editions and supplements worldwide. Launched in August 2001,[1] it was the younger sibling to Elle magazine, and similarly focused on beauty, health, entertainment and looked at daring fashion—its slogan: "Dare to be different".

Its staffers were informed in early April 2006 that Elle Girl (USA)'s last issue would be its June/July 2006 Summer Issue, while they were already in the middle of working on the August 2006 issue, which is traditionally the largest issue of the year—covering fall fashion and back-to-school topics. The company intended to continue updating the Elle Girl website, and create new media in conjunction with Alloy.com, as well as publishing biannual special issues.

Hachette Filipacchi CEO Jack Kliger, who was also responsible for closing three other Hachette magazines—George, Mirabella, and Travel Holiday,[2] commented on Elle Girl's future on the internet, stating: "When teen girls are not on the Web, they are on their cells. The company will keep the website and work on Elle Girl ringtones, wallpaper mobile pages and projects in the mobile blogging area."

ELLEgirl.com relaunched in early 2008 after parting ways with Alloy. The new version included a blog, more simple navigation, and a strengthened alliance with ELLE.com under Executive Editor Keith Pollock. Hearst Magazines bought the website in 2011. As of May 2014, the ELLEgirl website redirects to the main Elle website.

International editions

The British edition of Elle Girl magazine closed for business shortly before the American version did. As of August 2005, international editions continued to be published in South Korea, the Netherlands, Quebec, Taiwan, Japan, Russia, France, Germany and China.[3] Elle Girl USA provided most foreign editions 60% of their content, yet it was not announced whether all of the foreign editions would also fold.[4] Sarra Manning, author of YA novels Guitar Girl and Let's Get Lost, was on the launch team of Elle Girl UK and edited the magazine for a short period.

References

  1. ↑ Casey Lewis (August 1, 2014). "The Tragic History of Fallen Teen Magazines". The Hairpin. Retrieved October 26, 2015.
  2. ↑ "Celeb Weeklies Still Sell". Reporter. April 6, 2006. Retrieved May 18, 2014.
  3. ↑ "Christina Kelly to Replace Brandon Holley at 'ELLEgirl'". Gawker. August 19, 2005. Retrieved May 18, 2014.
  4. ↑ "Floating in ElleGirl‘s Wake". Mediabistro.com. April 5, 2006. Retrieved May 18, 2014.

External links

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