Edison Properties

Edison Properties LLC
Private
Industry Real estate development
Founder Gottesman family
Headquarters Newark, New Jersey, United States
Subsidiaries Edison ParkFast
Manhattan Mini Storage
The Ludlow
Hippodrome
Workspace
Website

Edison Properties is a privately owned real estate holding and development firm based in Newark, New Jersey founded in 1956.[1][2] The company has holdings in New Jersey, New York City, and Baltimore including many parking lots marketed under ParkFast and storage units marketed under Manhattan Mini Storage. The company is affiliated with the family-run Gottesman Real Estate Partners.[3][4]

Edison ParkFast

Edison ParkFast operates parking lots in Newark, Manhattan, Brooklyn, Jersey City, Secaucus, and Baltimore.[5]

Manhattan Mini Storage

Manhattan Mini Storage is a self storage and moving company based in New York City,. It is the largest personal storage company in New York, and one of the largest in the United States.[6] The firm has 17 storage locations throughout the city, open 365 days a year and some of which are open 24 hours per day. Manhattan Mini Storage has approximately 250,000 clients. Facilities include high-tech security system, free concierge and onsite managers.[7] It also operates a service with Portero through which customers can "dispose of unwanted valuables that clutter their storage units."[6] The firm conducts blind auctions of the belongings of customers who fail to pay their storage bills.[8]

Advertising

Manhattan Mini Storage advertising says the company is "identifying what matters to New Yorkers,"[9] and markets itself as "an extension of your home where you can keep the things you want to keep but can't quite accommodate in your tight Manhattan apartment."[6] The company is known for its controversial, political, and pop culture- related advertisements,[10] such as one in which it made fun of Paris Hilton using the tagline: "Your closet's so shallow, it makes Paris look deep."[11] In one of their advertisements, they pictured a gay man with the tagline: "Don't make us send 5 queer guys to your place."[12] In phone booths, the company has posted stickers saying: "Your closet's scarier than Bush's agenda," "Your closet is so narrow it makes Cheney look liberal," as well as "We have more wiggle room than Herman Cain's morals." A billboard, with a picture of chihuahua wearing pearls and the words "Your closet's so shallow it makes Paris look deep", attracted a cease and desist letter from her lawyer.[13] Some advertising was noted in local press outlets for its mainstreaming of gay characters.[14] One such ad under its "I Store!" campaign, featured a doctor seated on the subway with copy that listed what he stored, "Boyfriend's Artwork, Vinyl Albums, Chemistry Set". Manhattan Mini Storage's 2011 dd campaign included topical and New-York-centric billboards such as "Michele Bachmann says God told her to run for President. How come God never talks to smart people anymore?" "Remember if you leave the city, you'll have to live in America," "Why leave a city that has six professional sports teams, and also the Mets?" and "If you don't like gay marriage, don't get gay married" (released prior to NY's passing of the Marriage Equality Act).[15] The company's gay marriage ad was also accompanied by a promotion aimed at gay newlyweds after the NY Marriage Equality act was passed in July 2011.[16] Adweek's Tim Nudd writes about the 2011 campaign:: "Remember, if you leave the city, you'll have to live in America" — one of most quintessential New York headlines you'll ever see."[17]

Hippodrome

An office building and parking garage built on the site of the New York Hippodrome in 1951-52 uses the name "The Hippodrome Center."[18][19] Through the 1960s the modern building was the corporate headquarters of the Charter Communications media publishing company. The building, at 1120 Avenue of the Americas, between 43rd and 44th Streets, in Midtown Manhattan was acquired by the Gottesman family in 1978. A $55 million major modernization of the 21-story building was completed in 2006, Executive Suites offers 160 executive offices, including single rooms and multi-room suites for between one and ten people, and there are also nine conference rooms, accommodating up to 40 people.[20]

The Ludlow

The Ludlow, located at 188 Ludlow Street, between Houston and Stanton Streets, on the Lower East Side, New York City[21] contains 243 residential apartments spanning 23 stories. Completed in 2007, the building’s amenities include a resident’s lounge and billiards room, fitness center and yoga studio, concierge, state-of-the-art security system and building-wide wireless internet system. The building also houses a mini storage location.[22]

Workspace

WorkSpace Offices, located at 131 Varick Street, in the Hudson Square area and at 5030 Broadway, in Inwood, offers 206 quality units for a less formal but highly entrepreneurial group of users. Offices can accommodate between one and 20 people. Both buildings contain mini storage facilities.

See also

References

  1. ↑ "Edison Properties". Bloomberg. Retrieved 2015-03-20.
  2. ↑ http://www.nytimes.com/2001/11/29/classified/paid-notice-deaths-gottesman-harold-aaron.html
  3. ↑ http://www.bloomberg.com/research/stocks/private/person.asp?personId=39438124&privcapId=39437872
  4. ↑ http://www.execsuitesnyc.com/edison-properties-resources.php
  5. ↑ "ParkFast". ParkFast. Retrieved 2015-03-20.
  6. 1 2 3 Nissanoff, Daniel. FutureShop: How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get the Things We Really Want. Penguin Press HC. ISBN 1-59420-077-7.
  7. ↑ "New York City Storage Facilities". www.manhattanministorage.com. Retrieved 2015-03-22.
  8. ↑ Jacob, Craig; Berger, Phil. Twisted Genius: Confessions of a $10 Million Scam Man. ISBN 1-56858-044-4.
  9. ↑ "Connecting With Local Self-Storage Customers the New York Way". InsideSelfStorage.com. Retrieved 2011-10-12.
  10. ↑ http://www.nysun.com/new-york/storage-company-ads-too-political-for-some-tastes/51510/
  11. ↑ JoeMyGod (2007-04-08). "Morning View - Manhattan Mini Storage". joemygod.blogspot.com. Retrieved 2007-05-11.
  12. ↑ JoeMyGod (2006-08-28). "Obey The Eyebrows". joemygod.blogspot.com. Retrieved 2007-05-11.
  13. ↑ Duncan Macleod (2007-04-27). "Manhattan Mini Storage Provokes Outrage". The Inspiration Room. Retrieved 2008-09-14.
  14. ↑ http://cynicalnymph.blogspot.com/2007_08_01_archive.html
  15. ↑ "Here Are The Viral Subway Ads That Slam Rick Perry, Michele Bachmann, And The Mets". Business Insider. Retrieved 2011-10-12.
  16. ↑ "Time Out New York's Gay Marriage Guide in New York City". Retrieved 2011-10-12.
  17. ↑ "Manhattan Mini Storage Insults Half of NYC". Adweek. Retrieved 2011-10-12.
  18. ↑ http://www.emporis.com/buildings/114364/hippodrome-building-garage-new-york-city-ny-usa
  19. ↑ "The Hippodrome Center", Star Office Space
  20. ↑ http://www.prnewswire.com/news-releases/edison-properties-gottesman-real-estate-partners-and-codegreen-partner-for-leed-eb-silver-at-the-hippodrome-119937884.html
  21. ↑ http://www.emporis.com/buildings/184089/the-ludlow-new-york-city-ny-usa
  22. ↑ http://www.theludlownyc.com/

External links

This article is issued from Wikipedia - version of the Monday, June 08, 2015. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.