Eckō Unltd.
 | |
| Subsidiary | |
| Industry | Fashion |
| Founded | 1993 |
| Headquarters | East Brunswick, New Jersey, United States |
Key people | Marc Ecko, founder and CEO |
| Products | Clothing, footwear, wristwatches |
| Owner | Iconix Brand Group |
| Website | Official website |
Eckō Unltd. (also stylized as *eckō unltd.) is a brand of urban lifestyle clothing founded by Marc Milecofsky, a fashion designer. It has been popular since the late 1990s and moved into the mainstream urban culture in the early 2000s.[1] It is most often associated with hip hop. The style is based on graffiti art. Its brand features a rhino as its logo.
History
The creation of Ecko Unltd. came into being from just six t-shirts and a can of spray paint. Marc 'Echo' Milecofsky began selling graffiti-style t-shirts in the mid 1980s and then founded his clothing brand, Ecko Unltd., in 1993 with investments from his twin sister, Marci, and friend, Seth Gerszberg.[2] In 2009, Eckō Unltd. had over $1 billion in global revenue and is the largest brand in streetwear.[3]
On October 27, 2009, Iconix Brand Group paid $109 million for a 51% stake in urban fashion brand Eckō Unltd. It acquired full ownership in May 2013.[4] Iconix Brand Group owns the intellectual property of the Ecko Unltd brand.
Former company
Zoo York is a "street"-style company that was formerly owned by Ecko Unltd, a company that marketed skateboards and various related apparel.
References
- ↑ Rob Walker (2005-07-05). "Cul-de-Sac Cred". New York Times.
- ↑ Young, Vicki M. (4 April 2014). "Ecko Unltd. in Bankruptcy Proceedings". WWD. Retrieved 4 April 2014.
- ↑ Inc. Magazine, March 2009, page 3
- ↑ Iconix Acquires The Remaining 49% Interest In Ecko Unltd., and Marc Ecko Cut & Sew