Étude de la presse d'information quotidienne
| EPIQ | |
| Industry | Audience measurement |
| Founded | 1993 |
Étude de la presse d'information quotidienne (EPIQ, literally "Study of daily press information") is a French audience measurement organisation which gathers readership statistics on behalf of French newspapers. It was formed in 1993 by a group of French newspaper syndicates:
- Presse quotidienne régionale ("Daily regional press")
- Presse quotidienne nationale ("Daily national press")
- Presse quotidienne urbaine gratuite ("Daily metropolitan free press")
- Presse hebdomadaire régionale ("Weekly regional press")[1]
It conducts its research using computer-assisted telephone interviewing (CATI), for both daily and weekly newspapers.[2] Research is conducted on its behalf by other market research organisations, notably TNS Sofres.
References
- ↑ "Les Enjeux du Quotidien : les Français et Internet" [Challenges to daily newspapers: the French and the Internet]. TNS Sofres (in French). 16 February 2010. Retrieved 8 January 2015.
- ↑ "Étude de la presse d'information quotidienne - résultats d'audience 2005" [EPIQ - audience research results 2005]. Taylor Nelson Sofres (in French). 29 March 2006. Retrieved 8 January 2015.
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