Durosoke

"Durosoke"
Single by Olamide
from the album Baddest Guy Ever Liveth
Released May 1, 2013[1]
Format Digital download
Recorded 2013
Genre Hip hop
Length 4:20
Label YBNL Nation
Writer(s) Olamide
Producer(s) Pheelz
Olamide singles chronology
"Durosoke"
(2013)		 "Turn Up"
(2013)
Music video
"Durosoke" on YouTube

"Durosoke" (Yoruba for "Stay Up") is a song by Nigerian hip hop recording artist Olamide, released as the first single from his third studio album Baddest Guy Ever Liveth (2013). The song was produced by Pheelz and written by Olamide. It is a mid tempo Yoruba song.[2]

Music video

The music video for the single was shot and directed in Nigeria by Clarence Peters. It was exclusively released on Star Music, a music platform established in February 2013 by Star, one of Nigeria's largest brewing companies. In an interview, Olamide spoke on the release of "Durosoke", saying: "I don’t remember the last time I was this excited about dropping something so fresh".[3] In another interview, Olamide said: "My dream is to be one of Africa’s biggest exports and I am working very hard towards this. My fans have supported me in ways I never even expected in turn, I promise to keep giving them even more than they expect, as a badoo mo fe durosoke." The rapper's camp didn't reveal any detail about the video and left fans speculating about the video's concept.[4][5][6]

Durosoke's music video parody

Dean, also known as Olubaddo, performed a parody of "Durosoke" prior to the Cokobar Music Festival held on October 6, 2013 at the Indig02. Olamide, Flavour N'abania, and Sean Tizzle headlined the festival.[7]

Critical reception

Upon its release, the song was met with positive reviews. Onos O of Bellanaija commented on the single, saying: "On “Durosoke”, a laid-back Hip-Hop jam, he [Olamide] takes a hint from Davido as he drops some gibberish in the hook. And for those who don’t understand Yoruba, everything sounds like gibberish anyway but Olamide always comes through with the swag."[8]

A writer for OyaMagazine gave the song 7 out of 10 stars, adding: "“Durosoke”, despite being sung largely in Yoruba Language is popular even among those who don’t understand a word in the language. It is said that language isn’t a barrier in music and that is just the case in this song. Olamide’s originality stood out in this song, he shows us that he needs not struggle with lyrics as he does his thing in his mother’s tongue. He relates well with the people and the introduction of the Oyo (Yoruba) language helps adds flavour to the song. These parts of the song have already turned to slangs on the street. ‘abi soosi Deeper life lo n lo ni?’ The beat isn’t the fast-tempo one common in Nigerian dance tracks of today. Yet, it is lovely to dance to. It is a song that doesn’t require much energy from you."[9]

A writer for Pulse said: "the video is a departure from the usual party/club scene type video which would have been the norm for such a hit track. Clarence instead chooses to tell a story of sorts, albeit a quirky one. Just like the track, we foresee this video remaining on the charts for several weeks to come."[10]

Accolades

"Durosoke" had a lot of downloads on blogs across Nigeria, was nominated for "Song of the Year" and "Best Rap Single" at the 2013 edition of The Headies.[11] The music video for "Durosoke" won Best Afro Hip Hop Video and was nominated for Video of the Year at the 2013 Nigeria Music Video Awards.[12]

Year Awards ceremony Award description(s) Results
2013 Nigeria Music Video Awards Video of the Year Nominated
Best Afro Hip Hop Video Won
The Headies 2013 Best Rap Single Nominated
Song of the Year Nominated

Track listing, covers, and remixes

"Durosoke" was remixed by Wakizy[13][14] and Ayomide,[15] two up and coming artists from Nigeria.

No. TitleProducer(s) Length
1. "Durosoke"  Pheelz 4:20
2. "Durosoke Remix (Olamide Cover)" (by Wakizy)Dre San 4:27
3. "Durosoke Remix (Egba Version)" (by Ayomide)N/A 4:23

Audio release history

Country Date Format Label
Nigeria May 1, 2013 Digital download YBNL

Video release history

Country Date Format Label
Nigeria July 31, 2013 Digital download YBNL

References

  1. ↑ "Olamide – Baddest N*gga Ever Liveth + Durosoke". Notjustok. 1 May 2013. Retrieved 4 January 2014.
  2. ↑ "OLAMIDE – DUROSOKE (AUDIO + VIDEO)". Prisoner of Class. 26 September 2013. Retrieved 4 January 2014.
  3. ↑ "Olamide Debuts #Durosoke Video On Star Music App.". Olorisupergal. 1 August 2013. Retrieved 4 January 2014.
  4. ↑ "Olamide’s ‘Durosoke’ video premieres today on Star Music". Nigerian Entertainment Today. 31 July 2013. Retrieved 4 January 2014.
  5. ↑ "New Video: Olamide – Durosoke". Jaguda. 31 July 2013. Retrieved 4 January 2014.
  6. ↑ "VIDEO: Olamide – Durosoke". Notjustok. 31 July 2013. Retrieved 4 January 2014.
  7. ↑ "VIDEO: Olamide’s Durosoke Parody by Olubaddo - Cokobar Music Festival Oct. 6". Notjustok. 25 September 2013. Retrieved 4 January 2014.
  8. ↑ "Introducing "Baddo Lee"! Listen to Olamide - Durosoke | Baddest Guy Ever Liveth (Freestyle)". Bellanaija. 1 May 2013. Retrieved 4 January 2014.
  9. ↑ "SONG REVIEW: "DUROSOKE BY" OLAMIDE". Oya Magazine. 13 June 2013. Retrieved 4 January 2014.
  10. ↑ "New Video - 'Durosoke' By Olamide". Pulse Nigeria. 31 July 2013. Retrieved 4 January 2014.
  11. ↑ "Headies Award 2013 and Full List of winners". Osundefender. Retrieved 4 January 2014.
  12. ↑ "Flavour is biggest winner at Nigerian Music Video Awards 2013". Nigerian Entertainment Today. 16 November 2013. Retrieved 25 February 2014.
  13. ↑ "Durosoke (Remix) by Wackizy". Olodonation. 9 July 2013. Retrieved 4 January 2014.
  14. ↑ "Wakizy – Durosoke Remix [Olamide Cover]". 36NG. 12 July 2013. Retrieved 4 January 2014.
  15. ↑ "Ayomide ft Seriki, Dresan & Prince Batin - Azonto Remix + Durosoke Remix [Egba Version]". Street77. 11 August 2013. Retrieved 4 January 2014.
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