Druxy's

Druxy's is an Canadian chain of quick service delicatessen restaurants with 48 locations across the country. They offer a wide selection of sandwiches made with various meats on an assortment of breads. They are privately owned and were founded in 1976.

History

DRUXY'S opened its first restaurant in the fall of 1976 in the head office of the Royal Bank of Canada at the food court in the Royal Bank Plaza, situated in the heart of Toronto's financial district. Two additional locations opened soon after in the Toronto Eaton Centre and the Sheppard Centre.

Steady growth of outlets and menu development continued through the balance of the 70's and 80's. Forays into alternate food and beverage formats (Coffee Grinder and Burger Express) were later abandoned and sold to concentrate efforts on the strength of the DRUXY'S concept - our 'Famous Deli Sandwiches'. Our experience with different food offerings enlightened us to the growing interest in healthy eating and the strength of the fresh food segment. By 1987, DRUXY'S had grown to span Metro Toronto, Ottawa, Peterborough, Hamilton and London.

The recession, which began in 1988, resulted in serious office tower vacancies in the Toronto area and an increase in fast food/sandwich competition. DRUXY'S determined that protective measures were required and closed 29 under performing restaurants as opportunities arose or leases ended. As these restaurants were closed new restaurants replaced them. A franchising program was established to put owner/operators in each restaurant. Promotional activities, marketing strategies, menu design and pricing were all strengthened to enhance our traditional strength of quality. A redesign and strengthening of our main product lines - sandwiches, salads, soups, bagels and coffee were undertaken. This focus on the mainstay of our business has borne the fruit of increased sales, more satisfied customers and expansion of the chain.

In 2010, Druxy's hired Spinning Wheel Deisgn to change their logo from a man holding sausages to a simple text based logo.

References

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1. ↑ http://druxys.com
2. ↑ http://www.druxys.com/blog/category/history/