DriveNow
 | |
| Private (GmbH & Co. KG) | |
| Industry | Car rental |
| Founded | 2011 |
| Headquarters | Munich, Germany |
Number of locations | See Cities |
| Services | Carsharing |
| Parent | BMW, Sixt |
| Website | Drive-Now.com |
DriveNow is a joint venture between BMW and Sixt that provides carsharing services in several cities in Europe and North America. DriveNow service began in Munich Germany in June 2011.[1] As of November 2014, DriveNow operates over 3,780 vehicles in six countries worldwide and with over 330,000 customers.[2]
Cities
The following table details all cities where DriveNow operates as of August 2015:
| City | Country | Vehicles | Type | Start date | Ref. |
|---|---|---|---|---|---|
| Munich | Germany | 500 | Gasoline, Diesel, Electric | June 2011 | [3] |
| Berlin | Germany | 1040 | Gasoline, Diesel, Electric | September 2011 | [4] |
| Hamburg | Germany | 530 | Gasoline, Diesel, Electric | October 2013 | [5] |
| Düsseldorf | Germany | 250 | Gasoline, Diesel, Electric | January 2012 | [6] |
| Cologne | Germany | 250 | Gasoline, Diesel, Electric | September 2012 | [7] |
| Vienna | Austria | 430 | Gasoline, Diesel, Electric | October 2014 | [8] |
| London | United Kingdom | 290 | Gasoline, Diesel, Electric | December 2014 | [9] |
| Seattle | U.S. | 2016 | [10] | ||
| Copenhagen | Denmark | 400 | Electric | September 2015 | [11] |
| Stockholm | Sweden | 260 | Gasoline & Diesel | October 2015 | [12] |
Business model
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The DriveNow business model is similar in all markets although rates vary between the countries. Car rentals are charged by a per minute rate with one-off fees for pick-up or drop-off at airports. Discounted rates for parked car, multi-hour usage and daily usage are also available.[13] The company charges a one-time registration fee, but there is no monthly charge. The rates are all-inclusive and cover rental, gas, charging, insurance, parking (in authorized areas) and maintenance. In most markets, DriveNow vehicles can park in either specially designated parking spots, or in standard parking areas, with a special permit from the local municipality.[14]
Vehicles
DriveNow operates a variety of gasoline-powered BMW 1 Series, BMW X1 and Mini vehicles as well the electric-powered BMW i3 and BMW ActiveE.[15] In the San Francisco Bay Area, Drive Now deployed a fleet of 70 BMW ActiveE electric cars in June 2012.[16]
Apps
First-party apps for mobile devices allow users to locate and reserve vehicles. When reserving a car online, the customers are able to see the car's fuel gauge (gasoline-powered cars) or the battery's state of charge (electric-powered cars), so if the customer wants to go for an extended drive, they can find the right car for that trip.
References
- ↑ "DriveNow: BMW and Sixt Joint Venture for premium car sharing". BMW BLOG.
- ↑ "DriveNow Launches in Vienna, Austria with Discount". Sixt Car Hire Blog.
- ↑ "DriveNow Munich". DriveNow Website. Retrieved 6 January 2016.
- ↑ "DriveNow Berlin". DriveNow Website. Retrieved 6 January 2016.
- ↑ "DriveNow Hamburg". DriveNow Website. Retrieved 6 January 2016.
- ↑ "DriveNow Dusseldorf". DriveNow Website. Retrieved 6 January 2016.
- ↑ "DriveNow Cologne". DriveNow Website. Retrieved 6 January 2016.
- ↑ "DriveNow Launches in Vienna, Austria with Discount". Sixt Car Hire Blog.
- ↑ "BMW and Sixt join forces with DriveNow scheme to make city driving cheaper". Auto Express.
- ↑ BMW to compete with Car2Go as Seattle approves up to 3,000 car-share vehicles
- ↑ "DriveNow Copenhagen". DriveNow Website. Retrieved 6 January 2016.
- ↑ "DriveNow Stockholm". DriveNow Website. Retrieved 6 January 2016.
- ↑ "DriveNow UK Rates". DriveNow Website. Retrieved 6 January 2016.
- ↑ "DriveNow UK How it works". DriveNow Website. Retrieved 6 January 2016.
- ↑ DriveNow. "DriveNow Vehicles". DriveNow. Retrieved 2013-09-06.
- ↑ Jon Fingas (2013-08-22). "BMW DriveNow EV car sharing comes to San Francisco Bay Area, ParkNow follows suit". Engadged.com. Retrieved 2013-09-06.