Ditsch
 | |
| Industry | Snack bars |
|---|---|
| Founded | 1919 Mainz, Germany |
| Founder | Wilhelm Ditsch |
Area served | Germany and England, United Kingdom |
| Products | Pretzels, croissants, pizza snacks |
| Website | http://www.ditsch.de/en |
Ditsch is a German chain of pretzel bars also selling croissants and pizza snacks. It operates approximately 200 outlets in Germany but also has 13 outlets in the United Kingdom.
History
In 1919, master baker Wilhelm Ditsch founded a bakery shop in Mainz.
The founder’s son, Heinz Ditsch, also a master baker, took the bakery into its second generation. He perfected his father’s recipe, and soon Ditsch pretzels were famous well beyond the borders of Mainz. In order to meet the growing demand, “Pretzelmen” in white clothing were walking around Mainz and offering fresh pretzels in baskets in the streets and restaurants. In the mid-1970s, Heinz Ditsch specialised in the manufacture of his very successful pretzel pastries.
His son, Peter Ditsch, grew up knowing about his father’s business activities. The qualified businessman took over his parents’ company in the third generation. He realised the trend towards outdoor consumption and fast food.
The manufacture of soft pretzels and other specialties as raw frozen pieces of pastry allowed him to set up a growing network of shops and to sell oven-fresh Ditsch bakery products throughout Germany. Today’s Ditsch shops, which are all in first-class locations, are run by independent agency partners. Furthermore, because of its more than 90-year-old tradition and collected know-how, Ditsch has become a competent partner for commercial customers and food retailers.
Administration of this family business, which today has more than 400 employees, is based in Mainz, next to the first production facility. A further production site in Oranienbaum (Sachsen-Anhalt) was built in 1999.
Ditsch now has around 200 outlets in Germany mainly in railway stations, shopping centres and pedestrian zones.