Direct Agents

Established in 2003, Direct Agents is an omnichannel digital marketing agency headquartered in NYC.

History

Direct Agents was founded in 2003 by brothers, Dinesh and Josh Boaz. The brothers both came from backgrounds in marketing and sales and started working in online advertising in 2001. Josh and Dinesh started the company when they saw the opportunity to offer clients a high level of expertise in digital customer acquisition and performance marketing.

Although Direct Agents began as a three-person business, DA now boasts a payroll of more than 50 people and has built several business units including Search, Programmatic and Creative and its revenue and team have shown growth consistently during the last five years.

In 2014, the mid-sized company launched its creative team, Responsiv3.

Services

Using a full-service agency approach, Direct Agents offers advertisers the ability to engage and target consumers across multiple acquisition channels including:

• Lead Generation
• Performance PPC
• SEO
• Programmatic
• Email
• Social
• Creative

Clients include Sony, CourseHero, Samsung, Scholastic Corporation, Amazon, DirecTV, MetLife, The Walt Disney Company, Betterment, and Zeel.

Leadership

• Dinesh Boaz, Managing Director and Co-Founder
• Josh Boaz, Managing Director and Co-Founder
• Lyle Srebnick, Executive Vice President
• Megan Conahan, Senior Vice President
• Mark Glauberson, Vice President of Media
• Rachel Nugent, Vice President of Client Services
• Daniel Owen, Vice President of Search and Display
• Daniel Moran, Creative Team Lead

Awards & Recognition

Company Achievements

• Awarded 2015 Communicator Award of Distinction in Marketing Effectiveness. ^[1]

• Named one of CRAIN's New York Top 25 Minority-Owned Companies. ^[2]

• Recognized by Inc. (magazine) 5000 ^[3] as one of the fastest growing companies in America in 2013, 2012, 2011, 2009 and 2008; and awarded Inc 5000 Honoree.

• Secured a spot on the Crain's Fast 50 List ^[4] of privately held businesses in New York in 2012.

• No. 17 on Digital Marketing News' 2012 Top Agency Business Report.

• Named by Entrepreneur Magazine^[5] as a Hot 100 company.

• The company has been acknowledged as one of the 50 Fastest Growing Asian-American businesses by the USPAACC. ^[6]

• Launched Mobile @ Direct Agents a site dedicated to mobile marketing services for advertisers, publishers and app developers.

Employee Achievements

• Rachel Nugent, VP of Client Services, was announced as a Stevie Awards finalist in 2009. ^[7]

• Megan Conahan, VP of Advertising Sales, was announced as a Stevie Awards finalist in 2008. ^[8]

References