Todd-AO

Todd-AO

Industry	Post-production, broadcast media, motion pictures, television
Founded	1953
Owner	Todd Soundelux
Website	toddsoundelux.com

Todd-AO is a post-production company founded in 1953, providing sound-related services to the motion picture and television industries. The company operates three facilities in the Los Angeles area. Todd-AO is also the name of the widescreen, 70 mm film format that was developed by Mike Todd and the American Optical Company in the mid-1950s. Todd-AO was originally founded to promote and distribute this system.

History

Todd-AO began as a high resolution widescreen film format. It was co-developed in the early 1950s by Mike Todd, a Broadway producer, in partnership with the American Optical Company in Buffalo, New York. It was developed to provide a high definition single camera widescreen process to compete with Cinerama, or as characterized by its creator, "Cinerama outta one hole". Where Cinerama used a complicated setup of three separate strips of film photographed simultaneously, Todd-AO required only a single camera and lens.

The company's focus began to shift after Mike Todd's sudden death in an airplane accident in 1958. The 70 mm Todd-AO process was adopted by Panavision, Cinerama and others. As the production and exhibition markets became saturated with Todd-AO System hardware, the focus of the company gradually began to narrow down to the audio post-production side of the business, and Todd-AO became an independent sound mixing facility for commercial motion picture films and television after acquiring Glen Glenn Sound in 1986.

In May 2014, Todd-AO's parent company, Todd Soundelux, filed for Chapter 11 bankruptcy protection.^[1] As part of the bankruptcy proceedings, they closed their Hollywood and Santa Monica facilities, leaving only their Burbank location operational.^[2]

On November 17, 2014 the Todd-Soundelux Trademarks (Todd AO and Soundelux) and Copyrights (Sound Effects Library) were acquired in Federal Bankruptcy Court (Central District Case No. 2:14-bk-19980) by Rob Nokes of Sounddogs.com, Inc.^[3]

Todd-AO process

Figure 1. Todd-AO: 65 mm negative and 70 mm positive

While the 70 mm film width had been used before, most notably in the Fox Grandeur process in 1929–1930, earlier processes are not compatible with Todd-AO due to differences in frame dimensions, perforations and type of soundtrack. Todd-AO actually combined the idea of 65 mm photography with frames five perforations tall (also a process with a history extending back to the silent era) with 70 mm wide prints and the magnetic sound that first appeared with CinemaScope, although improved with six channels and much better fidelity. The 70 mm print adds 2.5 mm extra down each edge to accommodate some of the soundtracks. Thus the print actually carried 65 mm perforations and the 65 mm negative was contact printed directly to the 70 mm print stock, as the sprocket holes aligned.

Four lens options covered a 128, 64, 48 or 37 degree field of view. Films were shot on 65 mm negative and the images printed onto 70 mm print stock (5 mm larger to accommodate soundtracks) for projection. The aspect ratio of this format was 2.20:1.

The use of 65 mm photography and 70 mm printing became the standard adopted by others: Super Panavision 70 (essentially the Panavision company's version of Todd-AO) and Ultra Panavision 70 (the same mechanically, but with a slight 1.25:1 anamorphic squeeze to accommodate extremely wide aspect ratio images) are both 65/70 processes.

The IMAX format also uses 65 mm camera and lab film to create 70 mm prints for projection (also known as the 65/70 mm process); conforming to the pitch and perforation standard for 70 mm film that was established by Todd-AO in the mid-1950s: the IMAX frame is 15-perfs long and runs horizontally through the projector, whereas the Todd-AO frame is only 5-perfs high and runs vertically through the projector.^[4]

The Soviet film industry also copied Todd-AO with their own Sovscope 70 process, identical, except that both the camera and print stock were 70 mm wide.

The original version of the Todd-AO process used a frame rate of 30 frames per second, faster than the 24 frames per second that was (and is) the standard. The difference does not seem great, but the sensitivity of the human eye to flickering declines steeply with frame rate and the small adjustment gave the film noticeably less flicker, and made it steadier and smoother than standard processes. The original system generated an image that was "almost twice as intense as any ever seen onscreen before, and so hot that the film has to be cooled as it passes through the Todd-AO projector".^[5]

Only the first two Todd-AO films, Oklahoma! and Around the World in Eighty Days, employed 30 frames per second photography. Because of the need for conventional versions at 24 frames per second, every scene of the former film was shot twice in succession: once in Todd-AO and once in 35 mm CinemaScope. The later film was shot with two 65 mm Todd-AO cameras simultaneously, the speed of the second camera was 24 frames per second for wide release as optical reduction prints. All subsequent Todd-AO films were shot at 24 frames per second on a 65 mm negative and optically printed to 35 mm film as needed for standard distribution.^[6] In all, around 16 feature films were shot in Todd-AO.

Todd-AO was developed and tested in Buffalo, New York at the Regent Theatre. Richard Rodgers and Oscar Hammerstein II went there to see Todd-AO test footage, which led them to approve its use for Oklahoma!. Ampex Corporation engineers were in charge of developing the Todd-AO sound system. Ampex would later go on to manufacture the sound system, including selectable four-track composite (CinemaScope) or six-track composite (Todd-AO) or four-track interlocked or six-track interlocked or optical sound sources.

The Todd-AO Company also offered a 35 mm anamorphic process technically similar to 35 mm Panavision or CinemaScope. This may cause some confusion if a Todd-AO credit (not necessarily the more specific Todd-AO 35 credit) appears in some widescreen films made in the 1970s and 1980s. It becomes even more confusing as 70 mm prints were made for films which, unlike earlier pictures made in the process, were shown in multiplexes, like Dune and Logan's Run.

During the late 1970s through the early 1990s 65 mm photography such as that used in processes like Todd-AO or Super Panavision became rare. However, some major films had 70 mm prints made by blowup from 35 mm negatives mostly for the benefit of six-track sound. These prints would typically play only in a few theatres in a few large cities while everyone else viewed the film in 35 mm. The advent of multichannel digital sound in the 1990s obviated these very expensive prints. "Blow-up" 70 mm prints also followed the Todd-AO layout, although in the case of films made with a 1.85:1 aspect ratio, it was retained in the 70 mm version, with the sides of the 70 mm frame left black.

Curved screen vs. flat

While Todd-AO was intended to be "Cinerama out of one hole", the extreme wide angle photography and projection onto a very deeply curved screen (which is what that would imply) saw little use. Most Todd-AO theatre installations had only moderately curved screens and the extreme wide angle camera lenses were used only on a few shots here and there. Todd-AO films made after 1958 used a conventional flat widescreen, and resembled ordinary films, except for their greater clarity and six-track stereo sound. A variation on Todd-AO called Dimension 150 did, however, make use of Cinerama-like deeply curved screens. Only two films were made in Dimension 150 – The Bible: In the Beginning, directed by John Huston, and Patton, starring George C. Scott. In some venues, however, Todd-AO and Dimension 150 films received their first run in Cinerama theatres in order that they be shown on a deeply curved screen – such as the first Atlanta, Georgia showings of The Sound of Music.^[7]

Todd-AO and roadshows

Todd-AO films were closely associated with what was called roadshow exhibition. At the time, before multiplex theatres became common, most films opened at a large single screen theatre in the downtown area of each large city before eventually moving on to neighborhood theatres. With the roadshow concept, a film would play, often in 70 mm at a movie palace downtown theatre exclusively, sometimes for a year or more. Often a "hard ticket" policy was in effect, with tickets sold for specific numbered seats, and limited showings per day. Most Todd-AO films through the late 1960s, including Those Magnificent Men in Their Flying Machines and The Sound of Music, were initially shown on a roadshow basis.

In some US cities, individual theaters were converted for use in the 1950s as dedicated Todd-AO "Cinestage" showplaces. These theaters showed exclusive roadshow engagements of Todd-AO and other 70 mm films on large, deeply curved screens. They included the Rivoli Theatre in New York City,^[8] the Cinestage Theatre in Chicago,^[9] and Hunt's Cinestage Theatre in Columbus, Ohio.^[10]

The roadshow era ended in the early 1970s, although a very few films (among them Gandhi) were shown in roadshow format after that.

Todd-AO attempts 35 mm widescreen

In the 1970s, under the leadership of Dr. Richard Vetter, Todd-AO made an attempt to compete with Panavision in the 35 mm motion picture camera rental market. The company built a series of anamorphic lenses in the 2.35:1 scope format, and owned several camera bodies (Mitchell and Arriflex) that they would provide with the lens package. Of the five original Planet of the Apes films, Conquest of the Planet of the Apes is the only entry filmed in Todd-AO 35 using Arriflex ARRI 35IIC cameras with lenses provided by The Carl Zeiss Group, (the other Apes pictures were filmed in Panavision).

By the 1980s the venture was moribund, and was abandoned. Eventually all of the Todd-AO cameras and lenses, both 35 mm and 65 mm (70 mm), were sold to Cinema Products in Los Angeles. Cinema Products is now defunct.

Timeline

• 1953: Mike Todd and the American Optical Company formed as a joint venture called Todd-AO for the purpose of developing and distributing a large film format presentation system which incorporates a wide, curved screen with multi-channel sound.
• 1955 & 56: Mike Todd produced two films which featured the new Todd-AO system.
• 1958: Mike Todd was killed in a plane crash.
• 1960s and 1970s: Although several blockbuster films were produced using the Todd-AO or Panavision versions of the 5-perf 70 mm format, market penetration of the Todd-AO system lost momentum, and was overtaken by the development of IMAX in the 1970s.
• 1986: Acquired Glen Glenn Sound.
• 1994: Acquired Film-Video Masters, Inc.
• 1999: Todd-AO was acquired by Liberty Media Group and became part of its Liberty Livewire entity.
• 2002: Liberty Livewire was renamed Ascent Media Group.
• 2005: Ascent Media Group was spun off from owner, Liberty Media, into Discovery Holding Company.
• 2007: Discovery Holding Company announced a restructuring plan where it intended to spin off its interest in Ascent Media and combine Discovery Communications with Advance/Newhouse Communications into a new holding company.^[11] The reorganization was completed on September 17, 2008.
• 2007: The Todd-AO Scoring Stage closed.^[12]
• 2008: What had previously existed as the "Creative Sound Services" division of Ascent Media Group was spun off from Discovery Holding Company to create CSS Studios, LLC, which became a wholly owned subsidiary of Discovery Communications. This transaction included the assets of Todd-AO, Soundelux, Sound One, POP Sound, Modern Music, Soundelux Design Music Group and The Hollywood Edge.^[13]
• 2012: CSS Studios, LLC was acquired by Empire InvestmentHoldings, which filed bankcruptcy for Todd Soundelux in May 2014.
• 2014: In May 2014, Todd Soundelux filed for bankruptcy, closing their Hollywood and Santa Monica facilities.^[2]
• 2014: November 17, 2014 the Todd-Soundelux Trademarks (Todd AO and Soundelux) and Copyrights (Sound Effects Library) were acquired in Federal Bankruptcy Court (Central District Case No. 2:14-bk-19980) by Rob Nokes of Sounddogs.com, Inc. ^[14]

Films produced in 70 mm Todd-AO

The following films were produced in the 70 mm Todd-AO format. (This list does not include films photographed in Todd-AO 35 (see above)).

• Oklahoma! (1955) – 30 frame/s (also photographed in CinemaScope for conventional distribution)
• Around the World in Eighty Days (1956) – 30 frame/s (also photographed in Todd-AO 24 frames/s and reduction-printed for conventional CinemaScope distribution)
• The Miracle of Todd-AO (1956) – 30 frame/s; short subject
• South Pacific (1958) – this and all subsequent were 24 frame/s
• The March of Todd-AO (1958) – short subject
• Porgy and Bess (1959)
• Can-Can (1960)
• The Alamo (1960)
• Cleopatra (1963)
• Man in the 5th Dimension (1964) – NYC World's Fair short subject
• The Sound of Music (1965)
• Those Magnificent Men in Their Flying Machines (1965)
• The Agony and the Ecstasy (1965)
• The Bible: In the Beginning (1966) – Dimension 150 variant
• Doctor Dolittle (1967)
• Star! (1968)
• Hello, Dolly! (1969)
• Krakatoa, East of Java (1969) – selected scenes (see Super Panavision 70) – presented in 70 mm Cinerama
• Airport (1970)
• Patton (1970) – Dimension 150 variant
• The Last Valley (1971)
• Baraka (1992)

Awards

Feature film

Television

See also

• 70 mm film
• Philips DP70 (the theater projector developed as part of the Todd-AO system)
• Cinerama
• Glen Glenn Sound
• List of 70 mm films
• List of film formats
• Super Panavision 70
• Super Technirama 70
• Ultra Panavision 70

References

External links

• Todd-AO official site
• Internet Movie Database listing of films shot in Todd-AO
• Todd-AO information from in70 mm.com
• WideScreen Museum history of Todd-AO
• Todd: "Cinerama outa one hole"
• Journal of Film Preservation N° 56 on page 19:
• The history of the Todd-AO projector, known as the DP70