Daim bar

Daim
A small Daim wrapper
Product type	Confectionery
Owner	Mondelēz International (1990)
Country	Sweden, Norway, Finland, Denmark
Introduced	1953 (1953)
Related brands	List of Kraft brands
Markets	Worldwide
Previous owners	Marabou, Freia (1953)
Website	mondelezinternational.com

A Daim bar split in two.

The Daim bar (Dajm in Scandinavia and Finland until 1990, and Dime in the UK and Ireland until 2005) is a crunchy almond butter bar covered in milk chocolate. The brand was purchased by Kraft Foods in 1993, however ownership is now held by Mondelēz International^[1] following Kraft's confectionery division name rebranding. Daim originated in Sweden and Norway in 1953, produced by Marabou and Freia respectively.

Daim was created after research into a similar product produced by the American company Heath. Marabou's vice president, Lars Anderfelt, asked to license the Heath product in the early 1950s. Heath refused, but gave a list of the ingredients to Anderfeldt. It was tested in Stockholm in 1952 with great success and launched nationally in Sweden^[2] and Norway 1953, in Finland in 1963 and Denmark in 1971.

In 2007, a 'Limited Edition Cappuccino' Daim bar was released. A limited edition forest fruit bar has also been released, as well as Gingerbread (Pepparkaka) Daim, Coke Daim, White chocolate Daim, Dark chocolate Daim, Blueberry Daim, Lemon-orange Daim and Mint Daim. Daim bars imported from Sweden (manufactured in Upplands Väsby) have been sold in IKEA stores in many countries.

A mid-1990s television commercial campaign for the chocolate bar in the United Kingdom featured the comedian Harry Enfield.

References

↑ "About Mondelēz International Sweden". Mondelēz International Sweden. Retrieved 1 February 2015.
↑ "Varumärken - M". Mondelēz International. Retrieved 5 August 2014.

External links

Daim bar at Marabou's website (Swedish)

Mondelēz International brands

Nabisco and other snacks	Arrowroot Barnum's Animals Belvita Better Cheddars Cheese Nips Cameo Chips Ahoy! Claussen Club Social Corn Nuts Fig Newton Filipinos Fudgee-O Ginger Snaps Handi-Snacks Honey Maid In a Biskit Lefèvre-Utile (LU) Lorna Doone Mallomars Nilla Nutter Butter Oreo Peek Freans Premium Crackers Rice Thins Ritz Crackers SnackWells Sociables Social Tea Stoned Wheat Thins Teddy Grahams Triscuit Vegetable Thins Wheatsworth Wheat Thins

Cadbury	Astros Bassett's Boost Bournville Bournvita Brunch Bar Buttons Caramilk Carambar Caramello Koala Chappies Cherry Ripe Chomp Clusters Creme Egg¹ Eclairs Creme Egg Twisted Crunchie Curly Wurly Dairy Milk (Caramel, Fruit & Nut)¹ Double Decker Dream Fingers Flake Freddo Fry's Chocolate Cream Fry's Turkish Delight Fudge Fuse Green & Black's Heroes Jelly Babies Kent Kréma Koko La Pie qui Chante Mantecol Maynards Milk Tray Mini Eggs Moro Mr. Big Old Gold Palitos de la selva Pascall Picnic Poulain Roses Shots Snack Snowflake Starbar The Natural Confectionery Company Time Out Trebor Twirl Vichy Pastilles Wispa Yowie

Cadbury Adams and other gum	Bubbaloo Bubblicious Certs Chiclets Clorets Dentyne Dentyne Mints Freshen Up Gum Halls Hollywood Chewing Gum Malabar Stimorol Stride Sour Patch Kids Swedish Fish Trident Wunderbar

Other confectionery	Alpen Gold Côte d'Or Daim Freia Freia Melkesjokolade Jet-Puffed Kvikk Lunsj Lacta Marabou Milka O'Boy Poiana Prince Polo Terry's Terry's All Gold Terry's Chocolate Orange Toblerone Trakinas Twist

Other non-confectionery	Tang Kenco Jacobs Tassimo

¹In the United States, these products are manufactured and marketed by The Hershey Company under a prior licensing agreement.

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