Didot (typeface)

Category Serif
Shown here Linotype Didot
by Adrian Frutiger

Didot is a name given to a group of typefaces named after the famous French printing and type producing family. The classification is known as modern, or Didone.

Didot's type in the Code civil des Français, printed by the company of Firmin Didot in 1804.

The most famous Didot typefaces were developed in the period 1784–1811. Firmin Didot (1764–1836) cut the letters, and cast them as type in Paris. His brother, Pierre Didot (1760–1853) used the types in printing. His edition of La Henriade by Voltaire in 1818 is considered his masterwork. The typeface takes inspiration from John Baskerville's experimentation with increasing stroke contrast and a more condensed armature. The Didot family's development of a high contrast typeface with an increased stress is contemporary to similar faces developed by Giambattista Bodoni in Italy.

Didot is described as neoclassical, and evocative of the Age of Enlightenment.

An example of Firmin-Didot typeface from the book Histoire d'un Trop Bon Chien by Cherville
Didot typeface from Histoire dun Trop Bon Chien by Le Mis De Cherville 1867. In the last "N" the fine line of the vertical has completely disappeared due to the fine print.

Revivals and digitisations

Several revivals of the Didot faces have been made, first for hot metal typesetting and then for phototype and digital versions.

Digital use of Didot poses challenges. While can it look very elegant due to the regular, rational design and fine strokes, a known effect on readers is 'dazzle', where the thick verticals draw the reader's attention and cause them to struggle to concentrate on the other, much thinner strokes that define which letter is which.[1][2][3] For this reason, using a font adapted to the intended text size - optical sizing - has been described as particularly essential with Didone designs.[4] Fonts to be used at text sizes will be sturdier designs with thicker 'thin' strokes and serifs (less stroke contrast) and more space between letters than on display designs, to increase legibility.[5][6] (Optical sizes were a natural requirement of printing technology in the time of metal type, since each size of metal type would be custom-cut, but declined as digital fonts made printing the same font at any size possible. A revival has taken place in recent years but they are normally only offered in commercial fonts.[7][8])

Among the most successful contemporary adaptations are the ones drawn by Adrian Frutiger for the Linotype foundry, and by Jonathan Hoefler for H&FJ. Hoefler's design anticipates the degradation of hairline in smaller point sizes by employing heavier weighted strokes in the smaller point sizes.[5] Frutiger's Didot revival, which is bundled with OS X, was specifically intended for display use and not for body text, and adds in addition an even more delicate headline font.[9][10]

Usage

The Style Network used a bold weight of Didot in its on-air identity (in addition to the News Gothic font).

A survey of of 368 people done by writer and typographer Sarah Hyndmansuggested that bold typefaces with rounder terminals appear cheaper, whereas lighter weights, serifs, and contrasts were rated as more expensive, with the modern Didot selected as the most expensive looking font.[11]

The "CBS Didot" version of Didot was commissioned and used by broadcast network CBS for many years alongside its famous "eye" logo.[12][13] While the network's use of Didot with its logo is not as prevalent as it once was, it is still a common sight, used mainly for the imaging of CBS News, the logo for CBS Corporation, and the logotype for The Late Show with Stephen Colbert.

Notes

  1. ↑ Berkson, William. "Reviving Caslon, Part 2". I Love Typography. Retrieved 21 September 2014.
  2. ↑ Cees W. De Jong, Alston W. Purvis, and Friedrich Friedl. 2005. Creative Type: A Sourcebook of Classical and Contemporary Letterforms. Thames & Hudson. (223)
  3. ↑ Katz, Joel (2012). Designing information : human factors and common sense in information design. Hoboken, NJ: Wiley. p. 140. ISBN 9781118420096.
  4. ↑ Coles, Stephen. "Trianon review". Identifont. Retrieved 10 August 2015.
  5. 1 2 "HFJ Didot". Hoefler & Frere-Jones. Retrieved 10 August 2015.
  6. ↑ Sowersby, Kris. "Why Bembo Sucks". Retrieved 30 June 2015.
  7. ↑ Ahrens and Mugikura. "Size-specific Adjustments to Type Designs". Just Another Foundry. Retrieved 21 November 2014.
  8. ↑ Coles, Stephen. "Book Review: Size-specific Adjustments to Type Designs". Typographica. Retrieved 21 November 2014.
  9. ↑ "Didot LT". MyFonts. Retrieved 12 September 2015.
  10. ↑ Frutiger, Adrian. Typefaces: The Complete Works. pp. 362–369. ISBN 9783038212607. Retrieved 13 January 2016.
  11. ↑ "The world’s most expensive-looking font might surprise you". Quartz. Retrieved 2015-12-08.
  12. ↑ http://e-daylight.jp/design/fonts/revival/cbs-didot.html
  13. ↑ CBS Didot at Fonts In Use

References

External links

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