Det Nye

Det Nye
Chief editor Mari Midtstigen
Categories Women's magazine
Frequency 15-17 times per year
Circulation 27,670 (2013)
Publisher Egmont Group
First issue 1957 (1957)
Company Egmont Group
Country Norway
Based in Oslo
Language Norwegian

Det Nye is a Norwegian language women's magazine based in Oslo, Norway. It is one of the oldest magazines published in the country.[1]

History and profile

Det Nye was first published in 1957.[2][3] The target group of the magazine is women aged 18-25 years.[4] The magazine was published on a monthly basis until 1989 when its frequency was shifted to 15-17 times a year.[2] It is owned and published by Egmont Group.[5][6] Its headquarters is in Oslo.[4][5]

The target audience of Det Nye is young women aged 18-35 years.[2] The magazine contains feature articles as well as material on careers, fashion, sex and relationships.[4] The magazine also covers articles concerning the liberation of women.[1] From September 2006 the chief editor was Elizabeth Skårberg. In 2008 Hanne Aardal[5] was made the magazine's editor in chief. On 1 March 2011 Mari Midtstigen was appointed editor.

Circulation

Det Nye had a circulation of 110,400 copies in 1981 and 113,600 copies in 1982.[7] In 2003 it was one of the best-selling two women's magazines in Norway with a circulation of 70,000 copies.[8]

  • 2005: 62 284
  • 2006: 59 023
  • 2007: 52 798
  • 2008: 46 035[2]
  • 2009: 42 521
  • 2010: 36 321
  • 2011: 34 741
  • 2012: 30 712
  • 2013: 27 670
Circulation from 2005[9]

See also

References

  1. 1 2 Brita Ytre-Arne (2013). "Changing Magazine Journalism" (PDF). Nordicom Review 34 (Special Issue): 75–88. Retrieved 20 September 2014.
  2. 1 2 3 4 "Det Nye". Store norske leksikon (in Norwegian). Retrieved 23 May 2015.
  3. ↑ Brita Ytre-Arne. "Women’s magazines and their readers" (PhD Thesis). University of Bergen. Retrieved 20 September 2014.
  4. 1 2 3 "Factsheet". Publicitas. Retrieved 7 April 2015.
  5. 1 2 3 "Det Nye". FMD. Retrieved 7 April 2015.
  6. ↑ Ann Kristin Gresaker (2013). "Making religion relevant?" (PDF). Nordic Journal of Religion and Society 26 (1). Retrieved 28 April 2015.
  7. ↑ Per Langhoff. "The effects of change of filters" (PDF). IFK. Retrieved 26 March 2015.
  8. ↑ "World Magazine Trends. Norway" (PDF). FIPP. Retrieved 23 May 2015.
  9. ↑ MBLs nettsider, Mediebedriftenes Landsforening (Norwegian Media Businesses' Association)
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