Designtechnica
 | |
| Private | |
| Industry | Digital Media |
| Genre | News, Media & Blogging |
| Founded | Portland, Ore. 2006 |
| Founder |
Ian Bell Dan Gaul |
Number of locations | Portland, Ore. & New York, New York |
Area served | International |
Key people |
Ian Bell Dan Gaul Nathan Bell Andrew Budkofsky Jeremy Kaplan Pete Jacobs Jack Phan |
Number of employees | 75 |
Designtechnica is an American digital media company that publishes three websites: Digital Trends, Digital Trends Espanol, and The Manual.
History
Ian Bell and Dan Gaul founded Digital Trends in June 2006 in Lake Oswego, Oregon.[1]
In May 2009, Digital Trends moved its headquarters from Lake Oswego into the US Bancorp Tower in Downtown Portland, Oregon.[2] The company opened a second office in New York City in 2012. Digital Trends is a privately funded and owned corporation.
The company hired Jeremy Kaplan as editor in chief of its main arm, Digital Trends, in March 2014 and greatly expanded its staff and reach over the next two years. The Digital Trends website claimed a 100-percent increase in traffic in Sept. 2015, reaching over 24 million unique readers globally and more than 13 million U.S. readers.[3] In this time period, the company grew from around 40 to almost 80 employees.
In 2015, Designtechnica Corp. launched DT Design,[4] an in-house creative ad agency, to focus on branded content and high-impact advertising units. DT Español was launched in December 2015.
Networks
Digital Trends
Digital Trends is a technology news and lifestyle website with offices in Portland, Oregon, and New York City. Digital Trends publishes news, reviews, guides, how-to articles, descriptive videos and podcasts about technology and consumer electronics products. The site is produced by Designtechnica Corp., a media company that also publishes Digital Trends Español, a Spanish-language version of the site, and men's lifestyle site The Manual.
The site offers reviews and information on a wide array of products that have been shaped by technology. That includes consumer electronics products such as smartphones, video games and systems, laptops, PCs and peripherals, televisions, home theater systems, digital cameras, video cameras, and tablets. It also includes home appliances such as dishwashers and refrigerators, as well as cars, trucks, and motorcycles.
According to third-party web analytics provider SimilarWeb, the site has over 24 million visits per month, as of Dec. 2015.[5] Digital Trends editorial team is led by Editor-in-Chief Jeremy Kaplan and managing editor Nick Mokey, and guided by co-founders Ian Bell and Dan Gaul.
Core Staff
- Ian Bell, the co-founder of Designtechnica Corporation, serves as the CEO (Chief Executive Officer) and publisher of Digital Trends.[6] In Feb. 2015, Bell became a member of the Young Presidents Organization YPO, a global network of CEOs with approximately 22,000 members, and was named to the Portland Business Journal's 40 Under 40, a list of accomplished entrepreneurs under 40 years of age.[7]
- Dan Gaul, the co-founder of Designtechnica Corporation, serves as the CTO (Chief Technical Officer) of Digital Trends.[6]
- Nathan Bell is the Senior Vice President of Operations of Digital Trends.[6]
- Andrew Budkofsky replaced Sean Cullinane as the Vice President of Sales in January 2014. Budkofsky previously led sales and partnerships at Break Media, and held management positions at PodShow, CourtTV, Microsoft, Comedy Central and USA Network.[6]
- Pete Jacobs is the Vice President of Marketing, taking over the role in June 2015. Jacobs held roles at Ubisoft, Viacom, and Univision before joining Digital Trends in 2013. Glenn Chin was previously CMO (Chief Marketing Officer) of Digital Trends, having joined in February 2013.[6]
- Jeremy Kaplan became Editor-in-Chief of Digital Trends in March 2014, after nearly five years working at FoxNews.com and over a dozen years at Ziff Davis Media and PC Magazine.[8]
- Jack Phan joined Digital Trends as VP of Strategy and Entrepreneur-in-Residence (EIR) in June 2015, heading Social Media & Affiliate Marketing strategies. A tech entrepreneur, he’s had successful exits including Quinstreet (NASDAQ: QNST) in 2008, where he served as Sr. Director of Engineering. Jack is a member of Oregon Entrepreneurs Network (OEN) and the Oregon Angel Fund (OAF).
See also
References
- ↑ Rossmüller, Nic (May 24, 2006). "Design Technica becomes Digital Trends". LetsGoDigital.
- ↑ "Movin’ on up: Digital Trends takes up residence in Big Pink « Silicon Florist".
- ↑ "Digital Trends sees record traffic in September « TechInvestorNews".
- ↑ "Digital Trends launches in-house ad agency with new work for Scion « Techsite".
- ↑ "Digitaltrends.com" SimilarWeb. Retrieved 2015-12-26.
- 1 2 3 4 5 "Corporate Management". Digital Trends. Retrieved 2013-08-30.
- ↑ "Meet the Class of 2015: 40 Under 40 honorees « Portland Business Journal".
- ↑ Jeremy Kaplan (8 April 2014). "Editor's Note: Jeremy Kaplan joins Digital Trends - Digital Trends". Digital Trends.