DermStore

DermStore
Private
Industry Consumer goods
Founded 1999
Founder Craig A. Kraffert
Headquarters El Segundo, CA, USA
Number of locations
 1
Area served
 USA
Products Cosmetics & beauty
Parent Target Corporation
Website www.dermstore.com

Founded in 1999, DermStore is the second largest skin care and beauty e-commerce site in the United States,[1] carrying a range of skin care, hair care, and beauty products.

History

Board-certified dermatologist Craig Kraffert, MD, founded DermStore in 1999[2] with the vision of creating a trusted, dermatologist-backed online store, one where everyone might have access to quality products and accurate dermatologic information.[3]

In 2012, DermStore expanded from distributing high-end and professional skin care and cosmetic products, to also including a variety of beauty brands.[4]

DermStore opened its flagship store in Hermosa Beach, California, on March 19, 2012.[5] The sole brick-and-mortar store carries an expansive retail selection of products found on DermStore.com, as well as a hair salon and a spa featuring treatments from brands such as Decleor, Eminence, Phytomer and Yonka.

In early 2013, Harry Josh Pro Tools—developed by hairstylist Harry Josh—launched with DermStore as the exclusive retailer.[6]

On August 6, 2013, Target Corporation announced an agreement to acquire the DermStore Beauty Group.[7] The acquisition positioned Target to expand its share of online beauty market and allowed them to further differentiate the company’s offerings in this retail segment. Following the transaction closing, DermStore became a new, wholly owned subsidiary of Target, though it continues to operate as a separate entity under its online name, DermStore.com.

Partnering with Harry Josh in September 2015, DermStore exclusively launched the Harry Josh 2-In-1 Curling Iron. Differentiating the curling iron is the detachable marcel clip that allows the curling iron to function as a curling iron or a wand.

Brands

DermStore's product offering consists of brands with physician-strength formulas otherwise only available through a doctor's or surgeon's office, widely available quality drugstore brands, exclusive spa care lines, salon-grade brands, and difficult to find niche and specialty brands from around the world. DermStore carries over 750 brands[8] including SkinCeuticals, Dermalogica, Yonka, and Clarisonic.

References

External links

This article is issued from Wikipedia - version of the Friday, October 16, 2015. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.