Demographic targeting

Demographic targeting is a tactic in advertising. Fairly new to marketing, businesses and companies use demographic targeting to distinguish niche markets of consumers that would be particularly fond of a product or service.[1]

Notes

  1. Porta, Mindy. "How to Define Your Target Market." Inc.com. 22 June 2010. Web. 16 Feb. 2015.<http://www.inc.com/guides/2010/06/defining-your-target-market.html>.


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