Dawn Shadforth

Dawn Shadforth is a British music video and documentary director, as well as an editor and artist. Shadforth is one of the foremost directors in her field and has directed and edited promotional music videos for artists such as Bjork, Primal Scream, The Streets, All Seeing I, Peaches, Hurts, Florence and the Machine and Kylie Minogue. She has received several awards including Best New Director at The Creative Design Awards, Best Special Effects for Garbage’s "Special" at the MTV Video Music Awards, Visionary Video at the VH1 Awards and the Icon Award at the UK Music Video Awards. Her work is well known for its tightly choreographed performances and for liberating the movement of dancers rather than containing it.

Shadforth at an early age was interested in art and music. she enrolled herself at Sheffield Hallam University and studied sculpture. She won the Whitworth Young Contemporaries Award for her work entitled "Sweet Dreams".

In 1995 Shadforth directed The Friends Tale, a 10-minute documentary for Channel 4's controversial "Battered Britain" series. She then followed the documentary up with The Seven Year Glitch, a short film documenting the "Warp Records Tour". The documentary was screened at the film festival "Onedotzero", as well at "Solar" in Barcelona, Spain.

In 1996 she was asked by a Mantronix band member to direct the music video for their underground hit "Hush" in New York. In 1997 Shadforth moved to London, England, to work full-time as a music video director. In London her work quickly received public and industry recognition. Her music video for the All Seeing I single "Beat Goes On" won for Best Dance Video at the 1998 Muzik Video Awards and for Best Editing at the 1999 Creative Design Awards. In June 1998 she signed to Black Dog/RSA Films, a music video production company based in England.

In 2001 Shadforth made her directing breakthrough with the Kylie Minogue video, "Can't Get You Out Of My Head". The video features Minogue in a computer generated futuristic city, arriving in a space-age car, seductively and rhythmically shifting the gearstick as she drives, before eventually dancing in a clipped pulsating style in front of a group of male dancers all wearing bizarre red plastic headgear. The video is well known for its tight choreography as well as for featuring Minogue in a deceptively revealing white costume with a plunging neckline and wide open front. The video was quickly picked up by many music video channels and is credited with making the song a number one hit worldwide. The exposure from the video quickly made Shadforth a "must have" director, and the film has been widely mimicked and parodied.

She also directed the award-winning promo film for "The Importance of Being Idle", the acclaimed second single from 2005's comeback album by Oasis, Don't Believe the Truth. The film was a clever pastiche of 1960s black and white kitchen sink drama films, featuring a parade of high-kicking undertakers, led by the Welsh actor Rhys Ifans. (The name of the undertaking firm featured in the video is 'Shadforth and Sons'). The band themselves praised the video, and it was said by critics at the time to be the best video Oasis had ever made. It went on to win the award for Best Video of 2005 at the NME Awards in early 2006, and the song itself went to Number 1.

[1] [2] [3]

Selected director videography


References

  1. ↑ "Dawn Shadforth". AP Watt. December 13, 2005.
  2. ↑ "On Track". Creation Magazine. December 13, 2005.
  3. ↑ "Dawn Shadforth Director Videography". December 13, 2005.

External links

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