DataXu

DataXu Inc.
Private
Industry Marketing
Founded September 2009 (2009-09)[1]
Founder Mike Baker, R. Bruce Journey, Willard Simmons and Sandro Catanzaro[2]
Headquarters Boston, MA, USA
Key people
 Mike Baker (co-Founder & CEO)[2]
Products Programmatic marketing software
Number of employees
 200+[3]
Website dataxu.com

DataXu is a provider of programmatic marketing analytics, media activation and data management software for brands and their agencies. The DataXu Platform is cloud-based software that leverages data science and machine learning to optimize return on marketing investment (ROMI). DataXu uses combinatorial algorithms originally developed for guiding NASA’s Mars mission plans by PhD student and company co-founder, Willard Simmons, at the MIT aeronautics and astronautics lab of Professor Ed Crawley.[4]

The company works with business customers using display, mobile, video, and social marketing channels, in industries such as automobiles, consumer goods, and financial services.[5]

History and Overview

Headquartered in Boston, MA, USA, DataXu was founded by Mike Baker, R. Bruce Journey, Dr. Willard Simmons, and Sandro Catanzaro in 2009.[2] Since its incorporation, DataXu has raised $55.8 million[6] and had a reported revenue of $118 million in 2013.[7] The company is backed by Thomvest Partners, Accomplice, Flybridge Capital Partners and Menlo Ventures.[6] The DataXu Platform sees 800,000 opportunities to buy ads every second—50 billion a day.[8] DataXu has 16 offices in eleven countries.

DataXu held its first inaugural DataXu Customer Summit in November 2015 at the W Hotel - Union Square in NYC.

In 2011, DataXu co-founded the OpenRTB consortium (now the RTB Project) whose standard for programmatic media was adopted by the Interactive Advertising Bureau and is in use in more than 80 companies.[9][10]

DataXu was ranked the "#5 fastest growing private company'", and the "#1 fastest growing private company in the marketing and advertising industry" both in the U.S. by Inc. in the annual Inc. 500 in 2013.[11][12] In the same year, DataXu co-founder and CEO Mike Baker was named "Entrepreneur of the Year, New England Region" by Ernst & Young.[13]

Since its inception, DataXu has acquired two companies, Mexad (January 2012) [14] and JasperLabs (April 2014).[15]

Customers and Competitors

DataXu services close to 800 customers around the world,[16] including Ford, Butler, Shine, Stern & Partners, Epson, Universal, Lexus and Sony.[17] DataXu's competitors include Doubleclick, Rocket Fuel, MediaMath, and Turn.[18]

See also

References

  1. ↑ "DataXu". CrunchBase. April 2014.
  2. 1 2 3 "DataXu's Management Team". DataXu. April 2014.
  3. ↑ "DataXu's LinkedIn profile". LinkedIn. Retrieved 15 September 2014.
  4. ↑ "From Mars To Big Data". Business Insider. Retrieved 15 September 2014.
  5. ↑ "DataXu's industry solutions". DataXu. Retrieved 15 September 2014.
  6. 1 2 "DataXu's Company Profile". CrunchBase. Retrieved 15 September 2014.
  7. ↑ "Inc. Revenue Survey: MediaMath Topped $310M In 2013, DataXu $118M". AdExchanger. Retrieved 15 September 2014.
  8. ↑ "Boston's Next Gold Mine". boston.com. Retrieved 15 September 2014.
  9. ↑ "IAB Guidelnies for RTB". boston.com. Retrieved 15 September 2014.
  10. ↑ "OpenRTB Consortium Garners Broad Support Over 70 Companies Across Advertising Ecosystem". yahoo.com. Retrieved 15 September 2014.
  11. ↑ "DataXu Tops Inc 500 as No 1 Fastest-growing Advertising Marketing Company". Tech Crunch. Retrieved 15 September 2014.
  12. ↑ "DataXu: #5 fastest growing private company in the US in 2013". Inc Magazine. Retrieved 15 September 2014.
  13. ↑ "DataXu CEO Mike Baker Named Ernst & Young Entrepreneur Of The Year(R) 2013 Award Winner". Yahoo. Retrieved 15 September 2014.
  14. ↑ "Mexad To Help Drive DataXu's DX3 Platform And Global, Brand Advertising Aspirations Says CEO Baker". AdExchanger. Retrieved 15 September 2014.
  15. ↑ "DataXu acquires San Francisco software company JasperLabs". Boston Business Journal. Retrieved 15 September 2014.
  16. ↑ "DataXu Simplifies Programmatic Marketing With New Software Console". businesswire. Retrieved 15 September 2014.
  17. ↑ "DataXu CEO Confirms He Will File For An IPO". Business Insider. Retrieved 15 September 2014.
  18. ↑ "Why Rocket Fuel Is A Very Risky Bet, Even For A DSP Bull". seekingalpha. Retrieved 15 September 2014.

External links

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