CodeFuel

This article is about software. For company, see Perion Network.
Codefuel
Developer(s) Perion Network
Development status Active
Operating system Cross-platform
Type Monetization platform, Marketing information system
Website www.codefuel.com

CodeFuel is a publisher network and platform that enables monetizing and engagement for both web and mobile based digital businesses. It is a product of Perion Network, a NASDAQ public company.

CodeFuel lets publishers and developers monetize their websites and apps via DisplayFuel, a browser extension providing recommendations, deals, coupons, and other content to people as they browse the web. It also includes InstallFuel, which lets app developers insert ads into the download process.[1] The solution portfolio continued to grow. In 2015, the official website lists DisplayFuel, SiteFuel, BroadcastFuel, SearchFuel and MobileFuel.

History

CodeFuel is a brand created in 2013, after Conduit Connect, a division of Conduit company, demerged to Perion Network.[2] It started simple as a Conduit toolbar, an online platform that allowed web publishers to create custom toolbars.[3] This toolbar is a history behind a current suite of browsing and security applications.[4]

When part of Conduit, there were about 260,000 toolbar publishers in 2011.[5][6][7] The toolbars reached 170 million users in 2011 [8] and 260 million monthly users by 2013.[9]

Technology

Rebranding

Perion Network rebranded the toolbar into a solution provider of multiple tools, CodeFuel. CodeFuel kept Conduit Connect customer base[2][5] and left behind the toolbar terminology.[1]

The added technologies include security solutions from a partner CYREN, a provider of cloud-based security solutions. Codefuel embeds antispam, URL filtering and anti-phishing.[4][10]

In June 2014, Perion CodeFuel partnered with Lenovo to build a new program called Lenovo Browser Guard, to be pre-installed on select Lenovo laptops, PCs and tablets.[11] Some antimalware tools find this program PUP. [12] In fact, this program is only protecting a default factory settings of Internet Explorer by asking for an explicit user's permission.[13]

Toolbar

Examples of toolbars included a Zynga-designed toolbar that helped Farmville enthusiasts keep up-to-date with the status of their game and an eBay toolbar that provided auction updates. The content was customized to the individual toolbar rather than generalized for all publishers. Other companies that developed Conduit toolbars included Major League Baseball, Greenpeace, and Lufthansa.[14] Time Warner Cable, Fox News,[15] Chelsea Football Club, Groupon, Travelocity, µTorrent, and The Weather Channel.[7][16]

The toolbar was described by some critics as a "browser hijacker" because it could change default browser settings such as the search engine.[17][18] It was also criticized as difficult to remove.[19][20][21] The toolbar was referred to as a potentially unwanted program by some in the computer industry. Some Conduit removal programs were considered to be malware.[22]

See also

References

  1. 1 2 "Perion - Reinvention Time!". Seeking Alpha. 23 February 2015. Retrieved 23 September 2015.
  2. 1 2 Gat, Aviva (June 1, 2014). "Perion rebrands while keeping the spirit of startup at the scale of an enterprise". Geektime. Retrieved September 23, 2015.
  3. ↑ Matthew Kanterman and Elliott Gotkine (September 17, 2013). "Perion With Conduit Seen Besting AOL in U.S. Searches". Bloomberg News. Retrieved December 16, 2013.
  4. 1 2 "Perion Codefuel -- CYREN Partnership, Forms a Secure Mobile App Monetizing Platform".Daniel Brecht, Mobile Marketing Portal. Retrieved July 10 2014
  5. 1 2 "Conduit Mobile Enters The Music App Creation Wars". Music Ally. November 14, 2011. Retrieved December 19, 2011.
  6. ↑ Nakano, Chelsi (July 16, 2010). "Conduit Network Boosts Browser-Based Apps in a Big Way". CMS Wire. Retrieved May 16, 2011.
  7. 1 2 Dunaway, Gavin (May 13, 2011). "Big Names Grace Conduit's App Platform". ADOTAS. Retrieved May 16, 2011.
  8. ↑ Grimland, Guy (January 4, 2011). "Israeli startup Conduit with more users than Twitter negotiating billion-dollar exit". Haaretz. Retrieved May 16, 2011.
  9. ↑ Ronen Shilo (March 2, 2012). "A CEO Speaks Out About Speaking Out". FastCompany. Retrieved March 13, 2013.
  10. ↑ "Perion teams with cloud-based security co CYREN".Globes. Retrieved July 8 2015
  11. ↑ "Perion Partners with Lenovo for New Browser Guard Program".Highbeam Research. Retrieved June 23 2014
  12. ↑ "Lenovo Browser Guard - What Is It?". Retrieved October 21, 2015.
  13. ↑ "Lenovo Browser Guard – Facts and Q&A". March 27, 2015. Retrieved October 21, 2015.
  14. ↑ Steve Strauss (June 28, 2009). "To get ahead in this e-world: Create and market content". USA Today. Retrieved March 13, 2013.
  15. ↑ Wauters, Robin (April 2, 2011). "Conduit Acquires Web Application Platform Wibiya For $45 Million: Sources". TechCrunch. Retrieved May 16, 2011.
  16. ↑ "Israeli Startup Wibiya Will Be Acquired By Conduit For Whopping 45$ Million". Technology Noise. April 3, 2011. Retrieved May 16, 2011.
  17. ↑ Payal Dhar (21 October 2013). "A browser hijack is no joyride". Financial Chronicle. Retrieved 14 November 2013.
  18. ↑ Tung, Liam (September 9, 2014). "Malicious 'Kyle and Stan' ad network uses Amazon, YouTube to target Windows and Mac users". ZDNet. Retrieved September 11, 2014.
  19. ↑ Nobels, Ethan C. (2010-12-15). "So long, uTorrent". First Arkansas News. Archived from the original on 29 September 2012. Retrieved 2013-04-30.
  20. ↑ Kessler, Topher (7 January 2011). "How to remove the Conduit 'Community Toolbar' in OS X". CNET. CBS Interactive. Archived from the original on 11 October 2012. Retrieved 14 August 2013.
  21. ↑ "Uninstalling Toolbars, 'Free Trials'". U-T San Diego. 26 October 2013. Retrieved 14 November 2013.
  22. ↑ Keenan, Thomas P. (August 1, 2014). Technocreep: The Surrender of Privacy and the Capitalization of Intimacy. Greystone Books. ISBN 9781771641227.
This article is issued from Wikipedia - version of the Saturday, February 06, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.