Cogora


Cogora, is a media and marketing services company based in London, England. Cogora's media brands include Pulse, Nursing in Practice, The Commissioning Review and Hospital Pharmacy Europe, while the company's marketing services arm delivers research, strategy and campaigns for its clients.

History

Campden Media was founded in 1987 in London. The company was divided into two divisions: Campden Health, a pan-European healthcare publishing and events business, and Campden Wealth, an information provider serving ultra-high-net-worth individuals. Campden Wealth was sold in early 2013 and Campden Health subsequently repositioned itself as a media and marketing services firm and changed its name to Cogora.[1]

In October 2013 Cogora acquired PCM Healthcare, a medical education and communications agency. PCM Healthcare is structured into two separate divisions: PCM Scientific, its specialist CME and independent education business, has delivered some of the largest and most successful practice-enhancing education programmes in Europe over the last few years; and Pharmacom Media, its separate promotional medical communications team, produces medical communication strategies and tactical campaigns for its blue-chip pharmaceutical clients.

Business

Cogora produces content for healthcare professionals including:

Cogora produces healthcare research reports such as the survey On the Line: Patient Access in Primary Care, which included a foreword from Dr. James Kingsland, President of the National Association of Primary Care.[8]

Pulse's survey on the lack of confidence held by GPs in their local community mental health services, was given exclusively to ITV News.[9] Their surveys often target key issues facing the healthcare community and NHS as an institution.[10]

In 2014, a campaign was launched by Pulse and supported by Management in Practice and Nursing in Practice to stop GP practices closures. GPs were asked to sign a petition to pledge their support. Recommending practices be provided with emergency funding, the campaign has been backed by organisations, including the Royal College of General Practitioners and the British Medical Association.[11]

Cogora was awarded 'Digital Innovation of the Year' at the PPA Independent Publisher Awards in December 2014.[12]

Pulse

Pulse is a monthly news Magazine and website on British primary care.[13]

Recent awards won by Pulse include:

References

  1. ↑ Cogora is the new name for Campden Health
  2. ↑ Cogora to acquire Pulse
  3. ↑ The Official HOPE Reference Book
  4. ↑ GP teams celebrated general practice awards
  5. ↑ North Ronaldsay nurse practitioner Bernie Holbrook in running for award
  6. ↑ Healthcare Computing – finalist in General Practice Awards 2013
  7. ↑ Premier Patient Line nominated as a national finalist
  8. ↑ GPs let receptionists decide who gets seen
  9. ↑ GPs: No confidence in community mental health service
  10. ↑ Seven day GP surgeries will harm patient safety, says doctors' poll
  11. ↑ New Campaign From Pulse Aims To Stop Practice Closures Overcoming The Barriers To Patient Engagement
  12. ↑ Cogora awarded Innovation of the Year
  13. ↑ "Pulse in the news". Pulse. Retrieved 12 May 2015.

External links

This article is issued from Wikipedia - version of the Tuesday, December 15, 2015. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.