Clover (dairy)
 | |
| Clover | |
| Traded as | JSE: CLR |
| Industry | Fast-moving consumer goods |
| Headquarters | Johannesburg, South Africa |
Area served | Southern Africa |
Key people | |
| Website |
www |
Clover Industries Limited ("Group" and/or "Clover") is a branded foods and beverages group, listed on the main board of the Johannesburg Stock Exchange as of 14 December 2010.
The Group produces and distributes (both for itself and other FMCG companies) a diverse range of dairy and consumer products to customers and consumers through one of the largest and most extensive distribution networks in South Africa (more specifically the second largest chilled distribution network).
History
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Clover's history began in 1898 with a series of meetings among a group of farmers in the lush pastures of the Natal Midlands. The timeline below shows a proudly South African heritage of a now publicly listed company that is still as passionate about the dairy industry.
1898 – Farmers meet in Mooi River to discuss the establishment of a butter factory. At follow-up meetings the name Natal Creamery Ltd and co-operative principles are approved.
1899 – Joseph Baynes starts the first butter factory in Natal on his farm Nel’s Rust. Due to the absence of proper legal channels to register a co-operative, Natal Creamery Ltd is registered under the Natal Companies Act and H Blaker is appointed as the first chairman.
1901 – The first reference is made to Model Dairy as a partnership between Natal Creamery Ltd and Joseph Baynes Ltd for the marketing of fresh milk in Durban. This partnership breaks up in October 1901.
1902 – Milk distribution by Natal Creamery Ltd commences in Pietermaritzburg.
1903 – Milk is dispatched to Johannesburg on a daily basis and Natal Creamery Ltd decides to investigate the Johannesburg milk industry.
1906 – Natal Creamery Ltd takes over the Johannesburg Milk Supply Company Ltd.
1908 – Heilbron Government Creamery is established.
1923 – Natal Creamery Ltd is registered under the Co-operatives Societies Act of 1922.
1932 – By 1932 Natal Creamery Ltd is operating in 32 centres countrywide.
1934 – The operation of a 100% co-operative style system is approved and the name Natal
Creamery Ltd is changed to National Co-operative Dairies Ltd.
1994 – Clover S.A. (Pty) Ltd is established.
1995 – Clover S.A. (Pty) Ltd and Compagnie Gervais Danone (“Danone”) join forces as joint venture partners.
1997 – Clover Holdings Ltd is established to act as a holding company for Clover S.A. (Pty) Ltd.
1998 – Danone and Clover S.A. (Pty) Ltd form the Danone Clover (Pty) Ltd joint venture.
2003 – The conversation of National Co-operative Dairies Ltd from a co-operative to a public company took place during November 2003. A name change to Clover Industries Ltd was also approved during a series of special general meetings. The dynamics incorporated in Clover Industries Ltd in respect of ordinary shares exercising control and preferential shared being freely tradable, opens a new era for the Group. Clover S.A. (Pty) Ltd and Danone form the Clover Danone Beverages Ltd joint venture.
2004 – Clover Holdings Ltd is unbundled. Clover Industries Ltd is the new holding company of Clover S.A. (Pty) Ltd, one of the largest branded consumer goods companies in South Africa, South Africa’s largest dairy company and one of the leading manufacturers and marketers of food products in South Africa.
2005 – Hosken Consolidated Investments Ltd acquires a 25,1% shareholding in Clover Industries Ltd as a BBBEE partner.
2006 – Clover S.A. (Pty) Ltd and Fonterra Ltd of New Zealand form the Clover Fonterra Ingredients (Pty) Ltd joint venture.
2007 – Hosken Consolidated Investments Ltd, the BBBEE partner, exercises its option to increase its ordinary shareholding to 34,9% and Clover S.A. (Pty) Ltd buys 39,8% of the shares in Clover Danone Beverages Ltd from Danone. The company’s name is changed to Clover Beverages Ltd.
2008 – Danone Clover (Pty) Ltd acquires a 70% interest in Mayo Dairy (Pty) Ltd.
2009 – Deconsolidation/Recapitalisation of Danone Clover (Pty) Ltd.
2010 – Clover sells its 45% shareholding in Danone Clover (Pty) Ltd to Danone and commences with the capital restructuring of Clover Industries Limited. Removal of the condition that only milk producers may hold ordinary shares and de-linking the ordinary share from milk supply. Repurchase of 34,9% ordinary shares from Hosken Consolidated Investments Ltd. Conversion of preference shares to debt-only instruments. Clover Industries Limited was listed on the main board of the JSE Limited on 14 December 2010.
2011 – Buy-out of the non-controlling interest in Clover Beverages Limited and the subsequent transfer of the non-alcoholic beverages business to Clover SA.
2012 – Bought the Real Juice Co. Holdings (Pty) Ltd from AVI Limited. Acquired the minority interest in Clover Botswana (Pty) Ltd and Clover Manhattan (Pty) Ltd respectively.
2013 - Clover Waters (Pty) Ltd (in terms of which Clover owns 70% and Nestlé owns 30% is formed) is created resulting in the expansion of Clover's portfolio of value-added and branded beverage products. Clover is associated with global brands such as Nestlé Purelife and Nestea which opens up opportunities in the sub-Saharan market.
2014 - Clover Futurelife joint venture is established to launch a functional dairy based product. Various other initiatives are currently being explored.
Business
Operating in one form or another since 1898, the Group has enjoyed a long and successful history as part of the development of South Africa's dairy and fast moving consumer goods industry ("FMCG"). Today, Clover is a leading and competitive branded consumer goods and products group operating in South Africa and other selected African countries with core competencies in:
• The production of dairy and non-alcoholic beverage consumer products;
• The distribution of chilled and ambient consumer products; and
• The sales and merchandising of fast moving consumer goods
The business platform, created and sustained by the dairy business, provides the perfect platform for the Group to reach an extensive cross section of South African customers and consumers.
The Group’s business platform spans the breadth of the value chain from production to sales and integrates key value-added support services such as logistics, supply chain management, sales and merchandising. Clover’s market penetration (Clover delivers to approximately 14 913 (as of June 2015) delivery points across South Africa) coupled with its value-added services offering and high frequency of delivery, positions the Group to exploit attractive opportunities for organic and acquisitive growth.
Clover was converted from a co-operative society into a public company in 2003. Subsequent to the conversion, the Clover Group has evolved into a dynamic demand-driven branded consumer products business with attractive growth prospects.
As part of its evolutionary process, Clover implemented a capital restructuring on 31 May 2010, which was a milestone in its corporate development and resulted in both economic benefits and voting control vesting in the ordinary shares. In addition, the delinking of the ordinary shares from the milk delivery agreements enabled persons other than dairy producers to acquire ordinary shares, facilitating its ability to raise equity capital. Capital scarcity has historically been a key constraint for Clover's growth and development.
Products
Products Include:
Milk
Clover Fresh milk is the leading milk brand in South Africa. Every litre of milk produced at Clover undergoes a 55 point safety check and testing procedure. They also keep their milk chilled below 4 degrees Celsius during the transportation process to ensure freshness. Clover sources the correct amount of raw milk from 200 specially selected farms, who have certified that they don't use rBST hormones in the production of their milk.
Fresh Milk
Clover Fresh 2% Low Fat Milk
Clover Fresh Full Cream Milk
Clover Great Taste No Fat Milk
Clover The One Fresh 1% Low Fat Milk
Long Life Milk
Clover Long Life 2% Low Fat Milk
Clover Long Life Fat Free Milk
Clover Long Life Full Cream Milk
Clover The One Long Life 1% Low Fat Milk
Creamline Long Life Full Cream Milk
Ultra Mel Long Life Full Cream Milk
Clover Mmmilk
Clover Mmmilk (Vanilla Flavoured Milk)
Sterilised Milk
Clover Sterilised Milk 300ml
Ultra Pasteurised Milk
Clover Ultra Pasteurised 2% Low Fat Milk
Clover Ultra Pasteurised Full Cream Milk
Butter & Butter Spread
Clover is the largest manufacturer of butter in South Africa. Clover butter contains no additives, artificial colouring or flavouring and is made from farm-fresh cream only. This contributes to its great taste and is ideal for baking and cooking. Clover Butro is a butter spread. It contains sunflower oil to give an easy-spreading softness.
Butter Spread
Clover Butro
Butter
Clover Farmstyle
Clover Mini Tubs (8g)
Clover MooiRiver
Clover Springbok
Ghee
Clover Ghee
Cheese
For over 100 years, Clover's award-winning cheeses have been making South African mealtimes more delicious. This is because they are made according to the highest quality standards, with care and dedication. Clover Cheese is the leading vacuumed packed cheese in South Africa. Clover uses 10 litres of milk to make 1 kilogram of cheese, ensuring consumers get delicious and creamy cheese that is great value for money. Clover cheese is ideal for everyday use on sandwiches, snacks or for cooking.
Berg
Berg Processed Cheese
Feta
Clover Feta Black Pepper
Clover Feta Herb
Clover Feta Traditional
Clover
Clover Portions Cheddar
Clover Portions Gouda
Clover Pre-packed Cheddar
Clover Pre-packed Gouda
Clover Pre-packed Mature Cheddar
Clover Pre-packed Tussers
Clover Slices Cheddar
Clover Slices Gouda
Clover White Cheddar
Processed Cheese Slices Biltong
Processed Cheese Slices Cheddar
Processed Cheese Slices Gouda
Processed Cheese Slices Sweetmilk
Elite
Elite Pre-packed Cheddar
Elite Pre-packed Gouda
Elite Pre-packed Mature Cheddar
Sacca
Sacca Pre-packed Cheddar
Sacca Pre-packed Gouda
Cream
Cream is made from Clover Full Cream milk and has a smooth texture. As with all our products, cream is also ultra pasteurised, which means that all harmful bacteria is killed to ensure that you get a superior quality product.
Cream
Clover Aerosol Cream
Clover Cream
Clover Long Life Cream
Clover Sour Cream
Condensed Milk
Full-cream sweetened condensed milk manufactured by Clover is prepared from standardised bovine milk and pure refined sugar. The product does not contain any preservatives except sugar. Clover Condensed Milk helps bring confectioneries to life and is available in an easy to open tin.
Clover Condensed Milk
Condensed Milk
Amasi
Maas has a heritage as rich as South Africa itself. Many South Africans grew up with this well-loved product and it is regarded as part of many cultures. Clover developed a new maas recipe which includes a rich flavour and creamy and smooth texture.
Amasi
Clover Amasi
Clover the Classic Custard
Clover the Classic Custard is made using more than 80% Clover Milk, the added creaminess of this smooth and delicious custard is a result of adding Clover Cream to this unique Clover recipe.
Clover the Classic Custard
Clover the Classic Custard Vanilla
Clover the Classic Yoghurt
Clover has once again returned to making smooth, deliciously creamy yoghurt. Drawing on its expertise and using the best quality ingredients to bring you that creamy taste that takes you back.
Clover the Classic Yoghurt
Clover the Classic Apricot
Clover the Classic Mixed Fruit
Clover the Classic Strawberry
Clover the Classic Strawberry/Apricot/Mixed Fruit
Tropika
Tropika is a well-known and loved brand in this market. Dairy fruit mix can be defined as a mixture of fruit juice and milk or yoghurt. The combination of these ingredients do not only taste great but provide your family with the energy boost they need.
Tropika
Tropika Cool Red (Berry)
Tropika Mango Peach
Tropika Orange
Tropika Peach
Tropika Pineapple
Tropika Tropical
Tropika Long Life
Tropika Long Life Mango Peach
Tropika Long Life Orange
Tropika Long Life Pineapple
Tropika Long Life Tropical
Tropika Smoove
Tropika Smoove Mango Peach
Tropika Smoove Orange
Tropika Smoove Pineapple
Danao
Danao Smooth is a velvety smooth combination of dairy and fruit juice.
Flavours
Clover Danao Smooth 5 Fruit and 5 Vitamins
Clover Danao Smooth Breakfast Sensation
Clover Danao Smooth Peach Apricot
Clover Danao Smooth Tropical
Clover Krush
Clover Krush 100% is a wholesome juice enriched with Vitamin A, C and E. Bursting with flavour, Krush contains no added sugar or sweeteners. Krush 100% offers uncompromising goodness and quality for the whole family.
Flavours
Krush 6 Fruits and Fibre
Krush 6 Fruits and 6 Vitamins
Krush Apple
Krush Berries
Krush Guava
Krush Mango
Krush Mango Peach
Krush Orange
Krush Red Grape
Krush Tropical
Clover Life Nectar
Clover Life fruit nectar range offers a delightfully tasty and refreshing nectar that is affordable enough to purchase regularly. Carrying the Clover endorsement of quality, Clover Life nectar is available in 5 delicious flavours. Clover Life - Better taste, better value, every day!
Flavours
Clover Life Nectar Guava
Clover Life Nectar Mixed Berries
Clover Life Nectar Orange
Aquartz Mineral Water
Aquartz Natural Mineral Water is a pure and natural mineral water, bottled directly at the source. Aquartz is a naturally sweet mineral water because it is low in sodium and minerals. The Aquartz range consists of Aquartz Still and Sparkling Natural Mineral Water and Aquartz Sparkling Flavoured Fruit Drinks.
Aquartz Active
Aquartz Active Still Natural Mineral Water
Aquartz Pure
Aquartz Pure Sparkling
Aquartz Pure Still
Aquartz Flavoured
Aquartz Sparkling Cranberry Raspberry
Aquartz Sparkling Lemon Lime
Aquartz Sparkling Litchi
Aquartz Sparkling Mango
Aquartz Sparkling Naartjie
Aquartz Sparkling Peach Passion
Manhattan Ice Tea
Manhattan Ice Tea is a refreshing, non-carbonated tea beverage, which is tasty because of its full fruit flavours and tea extracts. Manhattan Ice Tea is best served ice cold.
Manhattan Black Ice Tea
Manhattan Black Ice Tea Blackcurrant
Manhattan Black Ice Tea Lemon
Manhattan Black Ice Tea Lemon Lite
Manhattan Black Ice Tea Peach
Manhattan Black Ice Tea Peach Lite
Manhattan Black Ice Tea Pineapple
Manhattan Green Ice Tea
Manhattan Green Ice Tea Apple Mint
Manhattan Green Ice Tea Kiwi Pear Lite
Manhattan Green Ice Tea Ruby Grapefruit and Strawberry
Manhattan White Ice Tea
Manhattan White Ice Tea Exotic Fruit
Super M Flavoured Milk
Super M is a low fat flavoured milk targeted at teenagers. It is available in four great flavours: Chocolate, Strawberry, Banana and Cream Soda and three pack sizes to choose from 200ml, 300ml and 1L.
Flavours
Super M Banana
Super M Chocolate
Super M Cream Soda
Super M Strawberry
Quali Juice
Quali Juice is only available in the Eastern and Western Cape
Quali 100%
Quali 100% Apple
Quali 100% Granadilla
Quali 100% Guava
Quali 100% Mango
Quali 100% Mixed Berry
Quali 100% Orange
Quali 100% Tropical Punch
Quali Nectar
Quali Nectar Apple with Berry flavor
Quali Nectar Berry
Quali Nectar Citrus Medley
Quali Nectar Granadilla
Quali Nectar Orange
Quali Nectar Orange and Mango
Nestlé
Clover has been trusted by Nestlé to produce and distribute two of their products. Nestle Pure Life is a mineral water, bottled directly at the source, with a good balance of minerals for everyday hydration. Nestea has a full bodied tea taste in three classic thirst quenching flavours.
Nestlé Pure Life
Nestlé Pure Life Sparkling
Nestlé Pure Life Still
Nestea
Nestea Berry
Nestea Lemon
Nestea Peach
Corporate social investment
The Clover Mama Afrika project was established in 2004. The goal was to give South Africans from disadvantaged communities back their pride and livelihoods. The concept of Clover Mama Afrika is simple: Clover empowers community caregivers with viable skills, which they in turn pass on to others in order to become sustainable. All of this is done whilst caring for society’s most vulnerable members, like orphaned and abused children, those infected or affected by HIV/Aids and senior citizens who need a helping hand. Clover Mama Afrikas are women who already make a difference in their communities and want to become more self-sustainable. Currently 41 extraordinary Clover Mama Afrikas are appointed and collectively looking after more than 15 500 vulnerable children and more than 2 500 elderly people, in various geographical regions throughout South Africa.
Key People
Board of Directors of Clover Industries Limited
W.I. Büchner (Chairman): Non-Executive Director
N.A. Smith: Non-Executive Director
P.R. Griffin: Non-Executive Director
T.A. Wixley (Lead Independent Director): Independent Non-Executive Director
S.F. Booysen (Dr): Independent Non-Executive Director
J.N.S. Du Plessis (Adv.): Independent Non-Executive Director
N.V. Mokhesi: Independent Non-Executive Director
B. Nggonyama: Independent Non-Executive Director
Executive Directors
J.H. Vorster (Chief Executive): Executive Director
E.R. Bosch (Chief Financial Officer): Executive Director
C.P. Lerm (Dr): Executive Director Brands and Marketing
Executive Management
J.H. Vorster: Chief Executive
E.R. Bosch: Chief Financial Officer
C.P. Lerm (Dr): Executive: Brands and Marketing
J.H.F. Botes (Dr): Executive: Commercial
D. Lubbe: Executive: Supply Chain
M.M. Palmaro: Executive: Corporate & Brand Development
J. van Heerden: Executive: Legal, Secretarial & Strategic Projects