Cinémoi

Cinémoi
Launched February 23, 2009
Owned by Mint Entertainment and MVM
Picture format 16:9, 576i (SDTV)
Slogan For Lovers of Film, Fashion, and Style.
Language French
English
Broadcast area United States
Website www.cinemoius.com
Availability
Cable
Verizon FiOS Channel 236

Cinémoi is a global pay television network focusing on film, fashion and international style.[1][2] Cinémoi was available in the United States on DirecTV and is now available on Verizon, Channel 236. Originally the channel was dedicated to screening subtitled French films from the New Wave onwards and its premium lifestyle programming gives viewers front row seats or exclusive access to international film festivals, music festivals and trending runways in fashion.

As of July 1, 2013, Cinemoi is no longer available on DirecTV for contractual disputes unresolved. However, viewers can access programming on Verizon, Channel 236.[1]

History

Cinémoi was founded in 2009 by Oliver Bengough of Mint Entertainment.[1][3][4][5] British broadcaster Jonathan Ross joined Cinémoi in December 2010, becoming the channel's creative director and minority shareholder.[6] Ross also leads interviews with celebrities for Cinémoi such as Audrey Tautou, Aishwarya Rai and Woody Allen.[3][7]

United States launch

Olly Bengough and Cinémoi formed a joint venture with Daphna Ziman and Rod Sherwood of Multi Vision Media MVM to launch Cinémoi in North America on September 17, 2012; broadcasting to over 20 million households.[1][2] The channel was the first channel on DirecTV dedicated to film, fashion, and lifestyle. The launch was well received within the film industry, receiving support from Martin Scorsese, Michael Caine, Vincent Cassel, Monica Bellucci and Jane Birkin.[8]

The official launch party was held at the L’Ermitage Beverly Hills.

Programming

Cinémoi originally screened French movies for an English-speaking audience.[3] All films were consequently subtitled, unless the original audio of the film is in English. Films are programmed across all genres and periods, from silent films to titles recently released in cinemas. The channel also curated seasons on specific directors, actors and themes, such as François Truffaut, Daniel Auteuil and femme fatales.[1]

In 2011, Cinémoi diversified its content to lifestyle programmes (Fashion and Lifestyle).[9]

The channel changed its policy to embrace American contemporary films like Two Lovers (2008) to classics like Orson Welles' The Lady from Shanghai (1947). In addition, the channel features segments related to the environment including Earth From Above directed by Yann Arthus-Bertrand, which educates through environmental themes.[10]

Cinémoi won the Cartier Trophy for Intercultural Business Excellence by the French Chamber of Commerce in 2010.[11][12]

In 2011, Cinémoi won the Coup De Coeur trophy from the Franco-British Chamber of Commerce.[13]

Production

Cinémoi had a production arm, which creates original programming including “Stars of the Silver Screen”, a weekday one-hour series, airing at noon, spotlighting exclusive one-on-one interviews featuring top actors and filmmakers including Marlon Brando, Clark Gable, Rita Hayworth, Humphrey Bogart and others.[1][2]

The channel also created CineCouture, a look at how film has influenced and inspired fashion designers. The channel has held in depth interviews with Karl Lagerfeld, Jean Paul Gaultier and Pierre Cardin while following them behind the scenes at Paris Fashion Week.[14]

It has also broadcast shows taking viewers to the biggest film festivals and music festivals around the world such as Cannes Film Festival in 2009 and 2010 featuring guests including Francis Ford Coppola, Robert De Niro, Michael Douglas, Jude Law, Juliet Binoche, Jonny Depp, Mick Jagger and others.[15][16] Cinémoi also included coverage of the Venice Film Festival, the Doha Film Festival, and London Film Festival in 2010, 2011, and 2012.[17]

Cinemoi and DirecTV split

On July 1, 2013, DirecTV and Cinemoi split displaying a message that read "Cinemoi is no longer available". On the website of Cinémoi, there was a message stating that Cinémoi programming had been removed because of a contract dispute, and they were urging viewers to contact DirecTV to show support. Cinémoi was reportedly paying DirecTV to carry the channel, and DirecTV tweeted to Cinemoi fans that "It is undetermined if it will return." A source close to the situation said it was doubtful that Cinémoi would return to DirecTV and is set to launch on a new network.[18]

Launch on Verizon

Cinemoi is now available for viewers on Verizon Channel 236 starting January 13, 2014.[19]

See also

References

  1. 1 2 3 4 5 6 Marechal, AJ (September 14, 2012). "Movie net Cinemoi bows Monday on DirecTV". Variety.
  2. 1 2 3 Clancey, Michelle (September 18, 2012). "DirecTV to debut Cinemoi Euro-lifestyle network in US". TV News.
  3. 1 2 3 "Oooh la la! Film fan Jonathan Ross to run his own TV channel dedicated to French cinema". The Daily Mail. December 14, 2010.
  4. ↑ "French film channel Cinemoi launches on Sky". Marketing. 23 February 2009.
  5. ↑ Ashley, Blaine (September 6, 2010). "Haute Media Mogul: Oliver Bengough". Haute Living.
  6. ↑ Laughlin, Andrew (December 14, 2010). "Jonathan Ross acquires stake in Cinémoi". Digital Spy.
  7. ↑ "Jonathan Ross acquires stake in Cinémoi". Digital Spy. 14 December 2010.
  8. ↑ "Cinemoi Says "Bonjour!" "Ciao!" To American Viewers With DIRECTV National Launch Today". Cinemoi.
  9. ↑ "Virgin Media goes Oh la la with launch of Cinémoi". Virgin Media. 31 November 2010. Check date values in: |date= (help)
  10. ↑ "Scheduling". Cinemoi.
  11. ↑ "French Chamber of Commerce in Great Britain".
  12. ↑ "Trophy for Business Excellence in GB". Cinemoi.
  13. ↑ "FRANCO-BRITISH BUSINESS AWARDS 2011". Franco British Chamber of Commerce.
  14. ↑ "Karl Lagerfeld Trailer". Cinemoi North America.
  15. ↑ Laughlin, Andrew (April 19, 2011). "Cinémoi unveils Cannes coverage plans". Digital Spy.
  16. ↑ "CANNES FILM FESTIVAL: CINEMOI MEET SARA FORESTIER AND THE BRANDS BEHIND CANNES". The Collective Review. May 19, 2010.
  17. ↑ "Exclusive UK coverage of The Venice Film Festival on Cinémoi". Live for Films.
  18. ↑ Swanni (Philip Swann) (July 2, 2013). "DIRECTV Drops the Cinemoi Channel". TVPredictions.com.
  19. ↑ "CINÉMOI - For Lovers of Film, Fashion & Style -". cinemoius.com.

External links

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