Jackpot247
 | |
| Web address |
www |
|---|---|
| Slogan | It's Time To Play |
| Commercial? | Yes |
Type of site | Gambling |
| Available in | English |
| Owner | NetPlayTV |
| Launched | 1 July 2008 (As Challenge Jackpot) |
Alexa rank | 5,563,133 (as of September 2011)[1] |
| Current status | Online |
| Jackpot247 | |
|---|---|
|
| |
| Genre | Live, Gaming interactive show |
| Presented by | Various |
| Production | |
| Camera setup |
3SixtyMedia Multi-camera |
| Production company(s) |
NetPlayTV ITV Studios (since 2015) |
| Release | |
| Original network |
ITV,[2] JML Store |
| Picture format | 16:9 |
| Original release | 6 September 2011 – present |
| Chronology | |
| Related shows | JML Store |
| External links | |
| Production website | |
Jackpot247 (formerly Challenge Jackpot) is an interactive gambling website owned by NetPlayTV, with television segments on ITV (except ITV Channel Television) and The Store (and previously on Super Casino and Vox Africa). The "Challenge Jackpot" brand was dropped in September 2011 and replaced by "Jackpot247" (Jackpot247.com). Challenge Jackpot was also a British interactive gaming channel owned by Living TV Group (later British Sky Broadcasting) and operated by NetPlayTV plc. Since 2015, Jackpot 247 has been co-produced by ITV Studios.
Business
NetPlay TV plc acquired the business assets of Two Way Gaming Ltd for £2 million in stock. NetPlay TV signed production and gaming agreements with Virgin Media for an initial period until 30 June 2013, and took over production of the Challenge Jackpot brand, including its website and television channel.[3]
On 25 March 2010, NetPlay TV and Virgin Media Television agreed to the termination of the option agreement entered into on 7 April 2009 under which VMTV was granted options over 14.9m ordinary shares being 9.9 per cent of the share capital then in issue at a price of 18p per share (the "Option Agreement").[4] Under the revised agreement NetPlay TV took control of the Challenge Jackpot database and terminated the Option Agreement in exchange for a fixed cash payment of £1.82m. The database generated £2.9m of gross gaming margin from 12 May to 31 December 2009 and was subject to a revenue share agreement. Under the revised terms all revenues arising from this database will be retained by NetPlay TV, with VMTV receiving fixed monthly payments that reflected the value of its airtime.
Restrictions
Jackpot247 is not available to those who live in Northern Ireland or the Channel Islands. The opening 'bonus cash' offered is only able to be withdrawn after the player has spent £990 on selected games.
Television channel
Challenge Jackpot was launched by Virgin Media Television, in collaboration with Two Way Media, on 1 July 2008 as a 24-hour television channel on Sky and Virgin Media.[5] It was not available in Northern Ireland, Republic of Ireland or the Channel Islands due to "regulatory and legal restrictions". Games were overseen by Ofcom and, because Two Way's gaming division was based there, the Alderney Gambling Control Commission.
Publicis was appointed to handle the £3 million launch brief for Challenge Jackpot, creating a TV, print and online campaign and came up with the strapline your favourite place to play.[6] The main programme, Roulette Nation (Live) aired between 10pm and 3am every day (previously live between 6pm and 4am), with Roulette Nation Express taking over between 3am and 10pm. Bingo Stars aired for 30 minutes, at around 12.30am.
Roulette Nation was also available on Freeview via Virgin1, later Channel One, between 12 midnight and 3am. Bravo 2 broadcast the show between 1am and 3am (Roulette Nation Express took over for an hour, ending at 4am).
On 20 May 2010, ITV launched their new teleshopping strand, The Zone, launching Challenge Jackpot's new show Bingo Stars. Roulette Nation aired in the two-hour block for around 30 minutes. Since 2012, Jackpot247 is listed as a stand-alone programme on ITV (except ITV Channel Television), no longer using The Zone branding.
On 12 February 2010, the Scottish ITV licensee STV replaced STV Casino with Roulette Nation - airing between 12 midnight and 1am every night, until STV aired the show for the last time on 18 August 2010, when interactive quiz show Brain Box took over the slot.
On Virgin Media's cable television service, an interactive application developed by Two Way Media enabled viewers to play along with live programming on the channel; alternatively, viewers were able to participate on the channel's website.[5]
The channel closed down on 1 January 2011, shortly after the purchase of Virgin Media Television by BSkyB from Virgin Media, and was replaced with Aastha TV on Sky.[7]
Presenters
| Years | Presenters | Shows |
|---|---|---|
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| | | Roulette Nation |
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| | | Roulette Nation |
| | | Roulette Nation |
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TV Advertisements
In April 2014, Jackpot outed the Welsh village of Pwllgloyw in a TV commercial as one of the worst places in the UK for mobile internet reception.[8] According to Ofcom, Powys has the poorest 3G reception in mainland England and Wales and the area around Pwllgloyw falls in the worst 6% of the UK for 3G coverage by all network operators.[9] The company claim that, in places like Pwllgloyw, players are unable to win jackpots 24/7. The follow up commercial showed a very fat Jackpot247 employee, Terry, whose job it is to eat a slice of cake every time someone wins.
References
- ↑ "Jackpot247.com Site Info". Alexa Internet, Inc. Retrieved 14 September 2011.
- ↑ Jackpot247 isn't broadcast on ITV Channel Television in the Channel Islands, due to "regulatory and legal restrictions".
- ↑ "NetPlay TV says Virgin Media TV takes 9.9 pct option". Reuters. 7 April 2009.
- ↑ "Acquisition of Challenge Jackpot database". NetPlay TV. 25 March 2010.
- 1 2 "Virgin to launch Challenge gaming channel". Digital Spy. 30 June 2008.
- ↑ "Virgin TV backs Challenge Jackpot with £3m campaign". Media Week. 1 July 2008.
- ↑ "Aastha TV makes Sky Digital comeback". Biz Asia. 1 January 2011.
- ↑ https://www.youtube.com/watch?v=54NB9mLeA9Y&feature=youtu.be
- ↑ http://maps.ofcom.org.uk/mobile-services/mobile-services-data-3G/#what-numbers-mean
