Cadbury Eclairs

Cadbury Eclairs are a confectionery currently manufactured by Cadbury. Introduced in the United Kingdom in 1965, they were adapted into a Dairy Milk version of Eclairs after Cadbury acquired by the privately owned company Pascall in 1922.^[1] They are available in bags, rolls and can be found in the Cadbury Heroes selection. Eclairs are currently available in South Africa, United Kingdom, Ireland, Kenya, and India; where they are known as "Dairy Milk Eclairs". In 2013 Mondelēz International updated the UK ingredients list to add in the inclusion of palm oil in the recipe. In 2013 Cadbury rebranded its product to choclairs in India.^[2]

Current Products

Cadbury Eclairs: Cadbury milk chocolate encased in a chewy caramel. Launched 1965.

Cadbury Eclairs Orange Twist: Orange flavour Cadbury milk chocolate encased in a chewy caramel. Launched 2013.

Cadbury Eclairs Hazelnut Twist: Hazelnut flavour Cadbury milk chocolate encased in chewy caramel. Launched 2013.

Cadbury Eclairs Velvets: soft caramel with a chocolatey centre, enrobed in delicious Cadbury milk chocolate. Launched 2014.

Cadbury Eclairs Velvets Coffee: soft coffee flavour caramel with a chocolate centre, covered in Cadbury milk chocolate. Launched in 2014, exclusive to Tesco.

References

↑ Bradley, John (2008). Cadbury's purple reign: the story behind chocolate's best-loved brand. John Wiley and Sons. p. 212. ISBN 978-0-470-72524-5.
↑ http://marketingpractice.blogspot.in/2013/09/brand-update-cadbury-rebrands-eclairs.html?m=1

Mondelēz International brands

Nabisco and other snacks	Arrowroot Barnum's Animals Belvita Better Cheddars Cheese Nips Cameo Chips Ahoy! Claussen Club Social Corn Nuts Fig Newton Filipinos Fudgee-O Ginger Snaps Handi-Snacks Honey Maid In a Biskit Lefèvre-Utile (LU) Lorna Doone Mallomars Nilla Nutter Butter Oreo Peek Freans Premium Crackers Rice Thins Ritz Crackers SnackWells Sociables Social Tea Stoned Wheat Thins Teddy Grahams Triscuit Vegetable Thins Wheatsworth Wheat Thins

Cadbury	Astros Bassett's Boost Bournville Bournvita Brunch Bar Buttons Caramilk Carambar Caramello Koala Chappies Cherry Ripe Chomp Clusters Creme Egg¹ Eclairs Creme Egg Twisted Crunchie Curly Wurly Dairy Milk (Caramel, Fruit & Nut)¹ Double Decker Dream Fingers Flake Freddo Fry's Chocolate Cream Fry's Turkish Delight Fudge Fuse Green & Black's Heroes Jelly Babies Kent Kréma Koko La Pie qui Chante Mantecol Maynards Milk Tray Mini Eggs Moro Mr. Big Old Gold Palitos de la selva Pascall Picnic Poulain Roses Shots Snack Snowflake Starbar The Natural Confectionery Company Time Out Trebor Twirl Vichy Pastilles Wispa Yowie

Cadbury Adams and other gum	Bubbaloo Bubblicious Certs Chiclets Clorets Dentyne Dentyne Mints Freshen Up Gum Halls Hollywood Chewing Gum Malabar Stimorol Stride Sour Patch Kids Swedish Fish Trident Wunderbar

Other confectionery	Alpen Gold Côte d'Or Daim Freia Freia Melkesjokolade Jet-Puffed Kvikk Lunsj Lacta Marabou Milka O'Boy Poiana Prince Polo Terry's Terry's All Gold Terry's Chocolate Orange Toblerone Trakinas Twist

Other non-confectionery	Tang Kenco Jacobs Tassimo

¹In the United States, these products are manufactured and marketed by The Hershey Company under a prior licensing agreement.

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