CKRV-FM

CKRV-FM is a Canadian radio station, broadcasting at 97.5 FM in Kamloops, British Columbia. The station broadcasts a variety/adult hits format branded as 97.5 The River, and prior to 2010, it had a hot adult contemporary format. Even though as a top 40 station, it is still being classified as a hot AC station by Mediabase and Nielsen BDS. CKRV-FM's most recent shift to top 40 was plagued by CKBZ-FM shifting from adult contemporary to hot adult contemporary in the late 2000s.

The station was launched in 1984 by Hal Yerxa's CFCW Ltd. It was acquired by Newcap Broadcasting in 1989, but was then sold to local broadcaster NL Broadcasting, the owner of AM station CHNL in the city, in 1993.

On February 20, 2015 at 7am CKRV-FM switched to a variety hits format and adopted a new slogan Kamloops' best variety of the 80s 90s and WOW but kept the station's branding.

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Radio stations in Thompson-Nicola and Cariboo, British Columbia

Kamloops	CHNL 610 CFBX 92.5 CBYK 94.1 CBUF-6 96.5 CKRV 97.5 CIFM 98.3 CKBZ 100.1 CBPL 101.9 CJKC 103.1 CBU-4 105.3

Merritt	CJNL 1230 CKMQ 101.1

Chase	CFCH 103.5 (defunct)

Quesnel	CBRQ 90.9 VF8026 92.3 CFFM-2 94.9 CKCQ 100.3 VF2307 106.9

Williams Lake	CKWL 570 CBRL 860 CISK 94.3 CFFM 97.5 CJLJ 100.7

100 Mile House	CKBX 840 CFFM-1 99.7

Barriere	CHLW 93.1

British Columbia radio markets Okanagan Prince George / Northern Interior Thompson-Cariboo Northern & Western Vancouver Island Southwest BC Mainland Greater Vancouver Victoria & Mid Island See also List of radio stations in British Columbia

Coordinates: 50°40′15″N 120°23′55″W / 50.67083°N 120.39861°W / 50.67083; -120.39861

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