CBSN

CBSN
Launched November 6, 2014 (2014-11-06)
Network CBS News
CBS Interactive
Owned by CBS Corporation
Slogan CBS News. Always On.
Country United States
Language English
Broadcast area Worldwide
Headquarters CBS Broadcast Center
Manhattan, New York City, New York, United States
Sister channel(s) CBS
CBS Sports Network
Streaming media
Online stream cbsn.cbsnews.com
Apple TV CBSN channel
Roku CBS News app
XBMC & Kodi CBSN
cbsnews.com live
Windows Store CBS News app
Mobile CBS News app
iOS, Windows and Android

CBSN is an internet television news channel operated by the CBS News and CBS Interactive divisions of CBS Corporation which launched on November 6, 2014. As well as being a competitor to the cable news channels operated by the other major U.S. television companies (such as Turner's CNN, Fox's Fox News Channel, NBC's MSNBC and CNBC, and Disney-ABC's Fusion), CBSN was designed primarily as a digital-oriented service; CBSN is distributed solely through the CBS News website, mobile apps, and on television via apps for digital media player devices such as Apple TV, Amazon Fire and Roku, rather than traditional platforms such as cable television, though since September 21, 2015, some CBSN segments are repurposed on the CBS broadcast network itself as part of the new overnight news program CBS Overnight News.[1][2][3]

The ad-supported service primarily features content from CBS News along with other CBS-owned properties, hosted throughout much of the day by various CBS News personalities, along with coverage of live events and breaking news. The service is designed primarily to appeal to a younger audience, providing a format that allows viewers to watch CBSN as a linear channel, or to watch segments of its programming on-demand.

History

Rumors that CBS News was preparing a 24-hour digital news service were first reported by BuzzFeed in October 2013, and later confirmed by a CBS spokesperson who stated that the company was seeking "partners" for the service. Initial reports suggested that the service would consist of a linear, multi-platform streaming channel, featuring video content from other CBS News productions, along with other online-exclusive content; The New York Times likened the rumored format to an all-news radio station, combining pre-recorded video content with regular, live news updates.[4] On May 15, 2014, CBS Corporation CEO Leslie Moonves confirmed in an interview with Bloomberg Television that the company was working on the service. Describing it as an "exciting alternative to cable news", he went on to say that "there is so much information that we get every day that doesn’t fit into a 22-minute newscast at 6:30 or CBS This Morning."[5]

In October 2014, Capital New York reported that CBS had recently filed for trademarks on the name CBSN as a potential name for the service. It also reported that the content would take place in an informal newsroom setting, and that its interface would consist of a video player with a playlist on a sidebar, and feature social network integration.[6] On November 5, 2014, during a Re/code conference in Dublin, Jim Lanzone, president of CBS Interactive, announced that the service would officially launch on November 6, 2014.[1][7] CBS News president David Rhodes explained that CBSN was not designed to compete directly with traditional cable news outlets, but to "create something that is native for connected devices", such as smartphones, tablets, and digital media players.[6]

There was also an emphasis placed on targeting younger viewers—particularly those who are in places with little or no access to television, or those who do not subscribe to pay television at all.[6] As opposed to CNNGo, a similarly-formatted TV Everywhere service that was introduced by CNN prior to the launch of CBSN,[6] CBSN is available at no charge and does not require users to authenticate with a subscription to a pay television provider. Rhodes argued that requiring authentication would hamper the service's viewership. The channel utilizes commercial breaks similar to a conventional television channel; Amazon.com and Microsoft were among the service's launch advertisers.[8]

Programming

"CBS News is a phenomenal organization that has bureaus across the world, and producing a ton of content of which we don’t have enough air time to put it on. So, since we do not have a cable news network, and since the world is going online, we have the ability to put on a 24-hour news channel with anchors live, with plenty of content at not a great cost."

Leslie Moonves, speaking to CNBC.[9]

According to Moonves, CBSN is designed primarily to leverage the resources of CBS News and other CBS-owned entities to "create exciting, highly competitive new services that meet evolving audience preferences for content consumption"; viewers can watch CBSN live as a linear service, or watch previous segments on-demand.[3]

CBSN features anchored programming on weekdays from 9:00 a.m. to 12:00 a.m. ET. The service draws content from CBS News along with other CBS properties, such as CBS Sports, CNET, Entertainment Tonight, and CBS affiliated television stations. It airs segments from CBS This Morning Monday through Saturday at 8:00 a.m. ET, one hour after the live East Coast airing. CBSN also features "CBS Milestone" segments, showcasing classic stories and interviews from CBS News programs such as Face the Nation. Although marketed as featuring live programming, CBSN primarily uses hour-long "news wheels" updated throughout the day, but pre-recorded programming can be interrupted for coverage of live events and breaking news when needed.[3][10] CBSN airs an hour of live news weekdays from 9:00 a.m. to 10:00 a.m. & 7:00 p.m. to 8:00 p.m. ET, which is then incorporated into their "news wheel". During the overnight hours and weekends, live news updates are provided by CBS Radio News at the top of each hour. In December 2015, CBSN began inserting the word LIVE above its on air graphic when it airs live content.

Often during breaking news CBSN will also show the feed of the local CBS affiliate in the market of the breaking news and show the affiliate's live coverage of the event to compliment their own main coverage with CBS News.

At the present time, there is no published schedule of programming on CBSN either on its website or mobile app.

Talent

As of its launch, hosted segments on CBSN are anchored by Don Dahler, Elaine Quijano, Jeff Glor, Michelle Miller and Vladimir Duthiers. While drawing from existing CBS News correspondents, CBS did not rule out the possibility of hiring new correspondents specifically for CBSN in the future.[8]

Anchors

References

  1. 1 2 "CBS turns on new CBSN live, online news service". USA Today. November 6, 2014. Retrieved November 6, 2014.
  2. ↑ "CBS Launches First of Its Kind Streaming News Network ‘CBSN’". The Wrap. November 6, 2014. Retrieved November 6, 2014.
  3. 1 2 3 "CBS Debuts CBSN Interactive Streaming News". TVNewsCheck. November 6, 2014. Retrieved November 6, 2014.
  4. ↑ "CBS Said to Be Developing Streaming News Channel". The New York Times. October 30, 2013. Retrieved November 5, 2014.
  5. ↑ "Leslie Moonves: CBS Working On 24-Hour Digital News Channel — Not Working On Bringing Joel McHale To Late-Night TV". Deadline.com. May 15, 2014. Retrieved November 5, 2014.
  6. 1 2 3 4 "CBS News readies 24-hour ‘CBSN’ digital network". Capital New York. Retrieved November 5, 2014.
  7. ↑ "CBS News To Launch Video-Streaming Service Thursday". Variety. November 5, 2014. Retrieved November 5, 2014.
  8. 1 2 "CBS News president: ‘Not endeavoring’ to be a cable news channel online". Capital New York. Retrieved November 7, 2014.
  9. ↑ "Moonves on CBSN: ‘Plenty of Content at Not a Great Cost’". TVNewser. Prometheus Global Media. Retrieved 6 November 2014.
  10. ↑ "Low-Key, Glitch-Free Launch of CBSN". TVNewser. Prometheus Global Media. Retrieved November 7, 2014.

External links

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