British Rail brand names

Regional Railways branding on an in-train poster, still displayed by default in 2007

British Rail was the brand image of the nationalised railway owner and operator in Great Britain, the British Railways Board, used from 1965 until its breakup and sell-off from 1993 onwards.

From an initial standardised corporate image, several sub-brands emerged for marketing purposes, and later in preparation for privatisation. These brands covered rail networks, customers services, and several classes of new trains.

With the size of British Rail's fleet, due to the time required to repaint rolling stock, in terms of the physical trains brand switchovers could be lengthy affairs lasting years. This worsened into privatisation, with the same services often using 3 or 4 different liveries.

Following privatisation, several of the brands disappeared, although some such as ScotRail, Merseyrail, Eurostar and Freightliner remain. Some privatised train operating companies have since introduced their own brands along the same lines, such as, Midland Mainline's "Meridian" trains, and the Virgin Trains "Voyager" services.

The iconic double-arrow symbol introduced with the creation of the British Rail brand remains post-privatisation, as a unifying branding device for the privatised National Rail network, used on most tickets, stations and publicity, but not trains.

Timeline of brands

Under the Transport Act 1962, responsibility for the state railway operation, British Railways, was transferred from being a trade name and subsidiary of the British Transport Commission, to a separate public corporation, under the British Railways Board.

As the last steam locomotives were being withdrawn (completed in 1968) under the 1955 Modernisation Plan, the corporation's public name was re-branded in 1965 as British Rail, which introduced the double-arrow symbol, a standard typeface (named "Rail Alphabet") and the BR blue livery, applied to nearly all locomotives and rolling stock.

The first major BR sub-brand to appear was InterCity brand. This was augmented with the InterCity 125 brand in 1976, in conjunction with the introduction of the InterCity 125 High Speed Train.

In the 1980s under sectorisation, the BR Blue identity was phased out, as the organisation was converted from a regional structure to a sector based structure. The Intercity brand was relaunched, and new passenger brands Network SouthEast and Regional Railways introduced, with these divisions also introducing many sub-brands. Freight operations were split into the Trainload Freight, Railfreight Distribution and Rail Express Systems sectors.

In the late 1980s and early 1990s, new multiple-unit train designs being introduced to replace rolling stock also brought new brand names, often linked to other branding exercises, such as the Networkers built for Network SouthEast.

In the 1990s, BR created the European Passenger Services (EPS) division, to run passenger services through the Channel Tunnel, under the Eurostar brand. After construction delays, this was operated from 1994, until it passed to the London and Continental Railways consortium in 1996 as Eurostar (U.K.) Ltd..

In preparation for privatisation, the freight sectors were further split into smaller business units, as regional splits of Trainload Freight, or further splits along customer market, such as inter-modal traffic, each with their own branding. With almost all freight businesses going straight to EWS, most of these brands were short lived.

List of brands

Networks

• Island Line - passenger services on the Isle of Wight (Ryde - Shanklin) from 1989. Part of Network SouthEast.
• Merseyrail - passenger service brand for Merseyside.
• Network NorthWest - passenger service brand paralleling "Network SouthEast" for Greater Manchester and Lancashire introduced in 1989^[1] as part of Regional Railways. After a few years it was replaced by the Regional Railways branding.

A First North Western Class 156 at Romiley Junction station, near Manchester in the year 2001. It is in its former 'Network North Western' Regional Railways livery.

• Network SouthEast (originally London & South East) - commuter and medium-distance trains operating in an area bounded roughly by King's Lynn, Peterborough, Worcester, Bedwyn, Exeter and Weymouth and including the Waterloo & City line now part of London Underground
• Regional Railways (originally Provincial) - other passenger services in England and Wales, often suffixed by a regional description, e.g. Regional Railways North West
• Ryde Rail - passenger services on the Isle of Wight (Ryde - Shanklin) 1985-1989.^[2] Part of Network SouthEast from 1987.
• ScotRail - passenger services within Scotland (officially part of Regional Railways, but with a distinct identity)
• Strathclyde Transport - a brand operated by ScotRail operating commuter services within Greater Glasgow and the wider Strathclyde area, and had its own distinct livery (orange/black from 1983, carmine/cream from 2000 onward). The brand survived privatisation and was later shortened to SPT, but disappeared completely when responsibility for co-ordinating rail services was taken away from SPT following the 2005 Railways Act.
• Tynerail and Tynerider - passenger service brand for Tyneside (pre-Metro).

Express passenger services

• Alphaline - a sub-brand of Regional Railways, for regional express services on secondary routes, operated using 90 mph Class 158 trains, complementing the InterCity network.
• Eurostar - International high speed passenger trains from London-Paris/Brussels through the Channel Tunnel using Network SouthEast tracks in Britain.
• InterCity - high-speed express trains between major towns and cities

In 1989 with a British Rail Class 90 at the platform ends of Manchester Piccadilly under British Rail as part of InterCity.

Other services

• Motorail - long-distance passenger services that also carried cars (operated as part of InterCity)
• Pullman - First Class carriages in InterCity trains offering a full at-seat catering service (mainly marketed to business travellers)
• Railair - through ticketing service for coach links to airports.
• Sealink - ferry services.

Freight Services

• Rail Express Systems - Post Office and parcels services
• Red Star Parcels - express parcel delivery
• Trainload Freight - whole-train services, divided into sub-sectors covering Coal, Construction, Metals and Petroleum
• Freightliner - container services
• Speedlink - wagonload services

Rolling stock classes

† The Clubman was never operated by British Rail. Network SouthEast planned it was their new service to Birmingham (via the Chiltern Main Line) and nicknamed it the Clubman but privatisation intervened. New private operators, Chiltern Railways (former Chiltern Line managers) ordered 5 168/0s, which were only cosmetically different from the units planned by NSE, in 1996.

* The InterCity 225 is not a multiple unit - sets are made up of a single Class 91 electric locomotive, 9 Mark 4 coaches and a Mark 4 Driving Van Trailer.

References