Brighton & Hove (bus company)

Brighton & Hove

Brighton & Hove line up on the Brighton seafront in June 2010 for the company's 75th anniversary
Slogan "Essential travel for our city"
Parent Go-Ahead Group
Founded 1884
Headquarters Hove
Service area West Sussex
East Sussex
Kent
Service type Bus services
Destinations Brighton and Hove
Eastbourne
Lewes
Shoreham-by-Sea
Steyning
Tunbridge Wells
Fleet 303 (September 2013)
Website www.buses.co.uk

Brighton & Hove[1] operates most bus services in the city of Brighton and Hove in southern England. It is a subsidiary of the Go-Ahead Group.

History

Brighton & Hove was established in 1884 as Brighton, Hove and Preston United Omnibus Company. In November 1935 it was formed as the Brighton Hove and District Omnibus Company.[1] In January 1969 it merged with Southdown Motor Services as a subsidiary of the National Bus Company. In January 1985 in preparation for privatisation, Brighton & Hove was separated from Southdown. In May 1987 it was sold in a management buyout. In November 1993 Brighton & Hove was sold to the Go-Ahead Group.[2][3]

Operations and routes

East Lancs Lolyne bodied Dennis Trident 2 in August 2005
Scania OmniDekka in June 2007

The company's routes cover a large area encompassing the whole of the city, some parts of West and East Sussex and a single route into Kent. There are 40 separately-numbered standard routes. Frequencies range from every 5 minutes to two journeys per day. In addition, there are nine night bus routes and 19 school bus routes. In September 2005, the company took over many routes previously operated partly or entirely by Stagecoach South, the best example being the Coaster services 12 and 13X to Seaford and Eastbourne.[4]

The company operates from three depots: Conway Street, Whitehawk and Lewes Road. Conway Street also serves as the company's headquarters. The company also has four outstations in Newhaven, Eastbourne, Uckfield and Durrington.

Metro services

Metro branding in December 2005

During 1996/97, five of the most popular routes (1/1A, 5/5A/5B, 7, 25 and 49) were enhanced with new buses and individual route branding. All five routes offer regular services, modern buses and a wide range of connections throughout the centre of Brighton and Hove, reinforced by a colour-coded diagrammatic map [5] Since 2004, Brighton & Hove have gradually introduced new buses to the Metro routes, the majority being Scania OmniDekkas. In April 2011, Metro 7 was removed from the Metro network and rebranded as Route 7 with brand new Wright Eclipse Gemini bodied Volvo B9TLs operating on the route. The last Metro branded buses in service were the Scania OmniCity double deckers delivered in 2009, mostly operating on Metro 5. The final few examples of Metro branding were removed in October 2013.[6]

The Regency Route

The Regency Route (29) is one of Brighton & Hove's branded routes. It began as route 729 by the nationalised Southdown Motor Services subsidiary of the National Bus Company, of which Brighton & Hove was a part, and the route was part of the NBC's cross-country "Stagecoach" network. It runs from Churchill Square to Tunbridge Wells, using specially-branded Scania OmniDekkas, which have high-backed Fainsa seats. Route 29 runs half-hourly, with one bus per hour serving Isfield and the other running via Rose Hill between Lewes and Uckfield. Route 28 follows the same route from Brighton to Lewes, with a service every half-hour just to Lewes and an alternate service every half-hour to Ringmer, providing a combined service every 10 minutes between Brighton and Lewes.

Competition

Brighton & Hove face limited competition on some of its network of routes. The Big Lemon bus operator, a community interest company founded in 2007 who currently run a route between Sussex university and central Brighton, is the largest competitor. It was set up in an effort to make Brighton and Hove's public transport options more sustainable by using biodiesel collected by the company from businesses around the city as well as offer private hire services.[7]

The Big Lemon originally operated an express service numbered 42X which ran from Brighton station to Falmer station using elderly step entranced buses. However the service was dropped in December 2007. A relaunch of the service commenced in early 2008 numbered 42. In 2010 the company started two more services, 43 and 44. However just months after it began route 43 ended due to low passenger numbers. In 2011 The Big Lemon faced competition from Brighton & Hove Buses in that Brighton Buses lowered its fares to match fares charged by The Big Lemon. In January 2012 The Big Lemon stopped running route 42 and now continues to run route 44 only, split into two shuttles now numbered UB1 and UB2. [8]

Other companies which run into the city include The Sussex Bus who in October 2012 over Countryliner and operates route 33 and 40/40X which runs from Haywards Heath to Churchill Square and Sussex County Hospital, Metrobus which operates 273 from Crawley to Churchill Square and also Stagecoach South which runs route 17 Horsham to Churchill Square and route 700 Portsmouth to Brighton.

Subsidies

Under the Transport Act 1985 Brighton and Hove City Council has the authority to put out to tender contracts (>5 years) to fill gaps in bus availability that arise due to lack of profitability. For example the 81, 81A and 81C buses are subsidised, depending on route, from .03p (based on operations Monday – Saturday services) up to £1.32 (based on Winter Sunday evening services) for each fare bought.[9] The council is also obliged to subsidise school bus routes. For example the 91 Cardinal Newman School bus is currently subsidised at £4.10 per single journey.[9]

Brighton & Hove Bus and Coach Company operates the majority of the contracts.[9]

Payments to Brighton & Hove Buses from the Brighton & Hove City Council public transport budget
Year Subsidy
2011–12 £1,177,600
2010–11 £1,140,200
2009–10 £1,236,800
2008–09 £1,340,000
2007–08 £1,143,600

[10]

Fares and ticketing

The company operates, to a large extent, a flat fare system – people can travel on almost all of its buses, and to almost everywhere on its network, for fixed prices. The CitySaver ticket allows people to travel as often as they want for one day anywhere on any combination of buses, with a few exceptions. There are also longer-period season tickets, there are tickets valid also with local rail services and other bus operators, and various concessions for students, people under 16, passengers boarding at Brighton Station and several others .[11]

In late 2011 the company started to introduce "the Key", a smart card system, in a bid to curb ticket sharing and speed up boarding times. The new system has yet to prove itself with many older people and foreign students needing direction on how to actually use "the Key". It can also be used on some local train journeys.[12]

Named buses

Name on the front of a bus

Many of the company's buses have the name of a famous person commemorated on the front.[13]

In 1999 the company ran a competition asking local residents to name the 20 new double-decker buses that had just been added to its fleet. The company had started with names such as Brighton Belle, Brighton Rock, Brighton Pier, Brighton & Hove Albion, Hove Actually[14] and Brighton and Hove in Bloom, and then asked local residents for help. It considered the options of naming the buses after landmarks in the town, people from the past, and present day celebrities with local connections.[15]

In April 2004 the company added another 18 buses to its fleet, and continued the practice of naming them. The company's stated rule for choosing the name was: "The nominations must have made a significant contribution to the life of the local area during their lifetime and must have since died."[16] However several living people are in fact featured on the bus fronts.

In September 2005 the company added a further 19 buses to its fleet, naming them after people who had "made great contributions to the city" – and including more female names, after complaints that the system had been too male-dominated up to that point. For a year one of the buses had been named after local historian and journalist Adam Trimingham.[17]

Fleet

As at September 2013 the fleet consists of 303 buses and coaches.[18]

Depots

Brighton & Hove's depot in June 2008

See also

References

  1. 1 2 Companies House extract company no 307468 Brighton Hove Bus and Coach Company Limited formerly Brighton Hove and District Omnibus Company Limited
  2. ↑ Brighton & Hove's Transport History Trail Brighton & Hove
  3. ↑ Go-Ahead annual report 30 June 1994 Go-Ahead Group plc
  4. ↑ Go-Ahead annual report 1 July 2006 Go-Ahead Group plc
  5. ↑ Colour-coded route map Brighton & Hove
  6. ↑ http://history.buses.co.uk/history/fleethist/2009buses.htm
  7. ↑ Biglemon company website
  8. ↑ http://www.thebiglemon.com/brightonuni
  9. 1 2 3 Brighton and Hove Council bus service review
  10. ↑ "Bus Subsidies FOI request". Retrieved 18 June 2013.
  11. ↑ http://www.buses.co.uk/tickets/. Retrieved 28 March 2014. Missing or empty |title= (help)
  12. ↑ Brighton train passengers to test smart cards
  13. ↑ Mark Gould (24 November 2004). "Next stop perfection". The Guardian.
  14. ↑ http://www.hoveactually.co.uk/. Retrieved 28 March 2014. Missing or empty |title= (help)
  15. ↑ "Your name could go on the side of a bus". The Argus. 24 February 1999.
  16. ↑ "New buses celebrate city's past". The Argus. 2 April 2004.
  17. ↑ "More big names for buses". The Argus. 27 September 2005.
  18. ↑ Fleetlist Brighton & Hove
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